SEO or Search Engine optimization professionals utilize a series of various metrics to understand ranking factors better. There are two significant metrics, and those are the Domain Authority and Page Authority . These numbers assist in understanding which website will rank for keywords and which domain will outrank others. If an SEO professional understands these concepts, then it makes any SEO strategy more effective.
Introduction
SEO is not about any single strategy or any available number. Ranking websites involve several different factors such as earning quality backlinks , creating quality content, and ensuring on-page optimization is done correctly. The list is long, and many other tasks are included in it. The key to developing a successful website is integrating concepts like page authority and domain authority into every marketing strategy and SEO aspect.
What is Moz?
It is a complete SEO suite that helps business to earn more traffic that turns into conversions. It takes effort and time to optimize your website Domain authority and Page authority are its two tools that help in better SEO
What is Page Authority?
It is a score that predicts how well certain pages perform on SERPs or search engine result pages. The scores range from one to a hundred. Page authority is scored to rank all the pages. It is simple and easy to improve your scores. If any user is scoring low in the 20s, it will be easy to grow to 30s. You can take your page to the scores of the 60s to 70s. But, getting better results higher than a score of 75 can be difficult and slow.
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