Some tags are essential for SEO ; others might have little to no impact on the rankings. In SEO, we sometimes focus more on one part of the optimization effort as compared to others. Using the right meta tags and in the right way involves communicating with search engines . With that in mind, let's see which meta tags are essential for SEO.

Title tags

The title tag is the first thing a search engine sees in the SERPs and decides whether the page is likely to meet search intent. It is the main and one of the significant anchors. This tag typically appears as a clickable title in SERPs and also appears on social media and browsers.

Meta Description Tags

The meta description is found in the head tag of the web page and is typically showed in a SERP snippet and the page title and URL. Perform competitive research to find out what you to write in your meta description.

Heading Tags (H1-H6)

These are the HTML tag used to categorize your content's headings and subheadings from other types of text. The proper use of heading tags adds to the structure of the content. It makes it easier for the search engine to read and understand well-structured content.

Image Alt Attributes

This tag is added to an image tag to define its content. Remember, not only should alt text, titles, and captions be relevant to the image, but the image itself needs to be placed in its proper context.

Canonical Link Tag

The rel = "canonical" link tag tell search engines about the main version and want search engines to index it and people to find it. Using meta tag rel = canonical for duplicate content assists Google combine all its efforts and convert link signals from all page versions to the preferred version.

Alternative text (Alt) Tag

The Alt tag is essential for the image because search engines cannot read it, so you should add appropriate alt text to images so that the search engine can take it into account.

Schema Markup

Schema markup is a specific technique for organizing data on each of your web pages in a way that search engines will recognize. Defining schema tags for specific elements on the page makes the SERP snippet rich in useful information and attractive to users.

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