If you are an SEO professional , then you may know about search or Google. You will come across this topic at some point. The term page rank may be a new term for you. It can be a system to rank the website that Google’s founders Sergey Brin and Lary page developed at Stanford University. It is vital to understand that it is all about the links. If the PageRank of the link is higher, then it will be more authoritative. In other words, PageRank is a mathematical formula that assesses that page value by checking the quality and quantity of other pages that link to it. The objective of the PageRank is to determine the relative significance of a given webpage in a network.

How to get a high-page ranking on a search engine?

SEO requirements keep on changing, and it will be hard to keep up with modern developments . It is important to optimize the website professionally . A well-optimized site gets more and more traffic over time. It means you will be able to get more sales and leads. Without SEO, users will not get your site, and your effort will be in vain.

How does Google Search Ranking work?

When users need to get information, they say and type words related to what they are looking for. These are known as keywords, and these are highly important for content optimization . It is all about the quality of information. To attain a high ranking on Google, you need to focus on website optimization quality . It indexes the prime content of the web pages, and it looks for the following factors

- Content amount and quality

- The object of the page

- Trustworthiness, authority , and expertise

- Users interact with the pages

- Bounce rate and time on page

- Content creator reputation and website reputation

- Website info and quality of the content

- User experience

There are many other factors on which an SEO works to attain a high-ranking on Google. They need to follow the Google algorithm updates for this purpose.

Why do you need high-ranking?

Foremost and first, if your website is on the first page, it improves your chances to get quality traffic and better exposure. It can convert into a sale. In short, you will get online visibility. There are many other benefits of high-ranking Google . 

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