External links are the hyperlinks that point to a domain other than the domain in which the link is located. Summarizing the concept in easy words, if another website refers you, it is considered an external link to your site. Likewise, if you link to another website, that will also be regarded as an external link.It should be noted that the most important goal of all websites is to gain high rankings in search engines . One of these strategies is to get positive feedback from Google and prove that the site is valuable to google. One of the ways to achieve this goal, is to create external and internal links. In this article we are going to explain external linking.

The words that are usually displayed by a different color in the text or underlined ones which attract attention, are the anchor texts, which by clicking on them, we will move to a new page. Anchor text is considered as one of the most important activities for website optimization called internal linking and external linking. Of course, SEO experts believe that external links are a better source for gaining high ranking in search engines because search engines value external links more.

The general concept of external links:

An external link is actually a link that refers to an external domain. In other words, we can say that the links you receive from other websites are actually external links, and also if someone else has linked to your site. The fact is that they also receive external links from your site, which in fact increases the value and credibility of the website because Google believes that the opinion of others is much more important than the opinion that you have about your website.

To be able to rank a website on Google in 2021, you should not neglect the value of linking and the need of developing a strategy that will help you get high quality and valuable links. Simply put, links are one of the most important ranking factors.

Of course, it should be noted that one of the most difficult parts of ranking a website is external link building , which you should look at each external link as a vote.

The higher quality and valuable links your site refers to, the higher you will rank on Google and therefore, the higher organic traffic you will get. Of course, the value of links is not all the same, and some can even reduce website traffic, we will define this topic more below. There are so many strategies that a web designer can use to build links that implementing some of these strategies are easier than others, and of course it is hard to choose the right one to use because not all links have the same value, using some of them can even cause damage to the website and has more negative effect than a positive one. 

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