A keyword is a word or combination of words that simplifies the search process and summarizes the entire content into one keyword. The search and SEO process is based on the keyword. Keywords are a summary of the titles that define our content. From an SEO perspective, keywords are words that enter the search engine into search engines and eventually link to the content they want.

A keyword is a word or combination of words that simplifies the search process and summarizes the entire content into one keyword. The search and SEO process is keyword based. Keywords are summaries of the titles that define our content. From an SEO perspective, keywords are the words that search engines enter into search engines and ultimately link to the content they want. To have a strong SEO and high traffic and traffic, we must focus on how to select and optimize keywords, so that by choosing the right keyword, we can increase traffic and have a strong SEO . Read on to find out how to choose the right keyword and its impact on your site's SEO .

What is a keyword and what should it have?

Keyword is actually the totality of the topic about which the article or content is written, the keyword is the summary of all the content in one word. If we want to summarize the whole text and content in one word that is easier to search and more understandable, it is the key word. The keyword draws an overview of the content in the user's mind. In other words, a keyword is a word that Google recognizes and searches for your content, and you use the keyword to help search engines search content. So to increase the ranking , you must be careful in choosing the key.

In general, it can be said that the keyword is one of the important words of the content that should have two characteristics:

1- Be related to the topic of activity and discussion

2- Has been searched by users in abundance and more

In fact, when people are looking for a content, they search for a small and concise word and of course full of content to reach all the content they want, this small and concise word is a keyword that has a great impact on increasing the ranking and ranking of the site . 

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