Site conversion rate is another indicator of impact and marketing returns. By using the conversion rate, you can measure the impact and quality of the activities you perform on the site. The conversion rate is used to calculate the amount and number of users you have invited to the action you have invited. For example, you want to invite users to click on a link, in which case your conversion rate will be the number of users you follow. In other words, the conversion rate clearly indicates whether your efforts to convince users to do something have been successful. The higher the conversion rate, the better. Therefore, conversion rate is one of the other indicators to evaluate the site's return and ranking.

What is the conversion rate?

Conversion rate in plain language is the number of users who convert and act according to what you say. Or in other words, the conversion rate is the number of users you were able to persuade to do what you wanted them to do. Depending on the type of business and your goal, what you want users to do will vary.

The most common goals in conversion rates are as follows:

- Activate a paid or free subscription, subscribe to newsletters or download sites and watch movies

- Contact your company

- Make purchases

- Complete and submit contact forms and other types of forms

- Register on the website and activate the account

- Download an item or file such as digital and electronic books, mobile apps , applications

- Upgrading the services received

- More interaction with the site, such as increasing the time spent on the site, increasing the amount of comments, more visits, visiting similar and related sites

These are examples of the most common conversion rates that site owners try to persuade and persuade users to do, because the higher the conversion rate , the better your website's quality.

How to calculate the conversion rate?

Calculating the conversion rate is very easy. The hardest part is persuading users to do what you want them to do. All you have to do to calculate the conversion rate is divide the number and conversion rate by the total number of visitors and then multiply it by 100 to find the percentage. In this case, the conversion rate of your site will be obtained. In other words, we divide the number of convinced users by the total number of users and visitors, and finally multiply it by 100 to find the percentage. A higher conversion rate indicates that the number of convinced users is higher, and this is very good. 

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