A site may be penalized by the search engine without having control over the negative SEO and knowing the ways of dealing with it, even after a period of time and successive penalties the website owner may be forced to close the website, so as a person who cares about website optimization , you need to get acquainted with this type of SEO and know the ways to deal with it.

What is negative SEO?

Negative SEO is a set of actions taken by a site's competitors on competing sites with the aim of reducing their website's ranking in search engine results. Simply put, it is a kind of Black Hat SEO, the difference between them is that in Black Hat SEO site owners implement the actions that are against the rules of SEO on their websites to increase the ranking of them, but in negative SEO they implement this set of activities on the competitor sites to decrease their ranking and attract competitors’ users to their own websites.Considering all these points mentioned, if you have a website , it is necessary to have complete information about SEO in addition to its principles, and you should also know negative SEO completely, so that if the competitors of your site take action to implement these kinds of actions on your site, you can stop it quickly and maintain your ranking.

When did negative SEO appear?

In the past, site owners and SEO experts tried to use backlinks in violation of SEO rules and bought a large number of backlinks, so that Google algorithms gave them high rankings in search engines by examining them and due to the high number of backlinks they have, but in 2012 Google made a huge change with the introduction of the Penguin algorithm, and sites that used these types of backlinks were penalized.In fact, the penguin algorithm was created with the aim of identifying unnatural link building and spam, this algorithm generally pays a lot of attention to linking, and tries to penalize this kind of websites by examining contents with irrelevant backlinks and contents containing unrelated keywords. After introducing this algorithm and penalizing a series of sites that had purchased backlinks, website owners came to the conclusion that they could be punished by Google if they try to buy spam links for competitors’ sites and reduce their ranking, then a negative SEO was created.Of course, it should be noted that Google's algorithms carefully examine all cases to avoid injustice to the websites, it analyzes all links, the source of them and etc., but despite all, it is still necessary for site owners to learn ways to deal with negative SEO. Nowadays, the most common reason of negative SEO for a site is the mistakes that are made by members of the site team rather than the competitors which cause the site to be penalized, which we will discuss in the following, and we will also mention the ways to https://www.google.com/search/howsearchworks/algorithms/deal with them.

Factors that cause negative SEO for a site and ways to deal with them:

1- Using Link Farm:

Link Farm is a set of sites that link to each other in the form of groups to increase the number of received links to your site and ultimately attract more attention from Google algorithms. 

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