Today, users spend many hours a day on Instagram, and save the content which they find interesting, or they may share it with their friends, which causes the content to be shared among more users, due to the importance of Instagram because of many users who spend time on it, the owners of the site should try to publish the content of their site on this social network which for doing this is necessary to follow some tips.

What is Instagram?

Instagram was created by Kevin Systrom and Mike Krieger, which is actually a popular social network where you can share photos and videos and users can share their favorite content with others through it, on Instagram, content must first be generated and then shared.

What is the meaning of content production on Instagram?

Generating content on Instagram means creating and categorizing information in the form of photos, videos, captions and etc., which can ultimately convey a message to the user.

How to produce content on Instagram and publish site content on it?

1- Selecting an attractive photo:

Imagine that you want to publish content from your site on Instagram which is important to you, for doing this you need to display an attractive image, because at the first the users see this image on your social network, and if they find it attractive, they will be attracted to it.You should be careful in choosing a photo, for instance, if your site is related to selling products, you can get help from quality images of your products, and if it is related to providing other services, you can choose a photo according to the theme of your site.Simply put, you should select an image that is related to the topic, so that the user can understand the subject of the content by viewing the image.Also, one of the most important points in choosing a photo is the size of it, which you should try to choose the right size, photo publishing has two stages, the first step is producing a quality photo and the next one is publishing that photo.

2- Produce different types of content:

Users generally attract to the variety, and if you pay attention to this factor while producing content, you can encourage users to view your other posts, images, videos and GIFs can be used depending on the subject of the site content, one of the most attractive type of content is video, which can show all the dimensions of a product to the users, so that they turn into a real customer, GIF is also very attractive to users and is one of the simple and useful ways to interact with users.

3.Use appropriate hashtags:

Just like when you use keywords in content production, you should use hashtags on Instagram that attract a lot of users to your page, so that users can reach your post by searching for these popular hashtags, to choose the right hashtag, you should pay attention to the content of the site and use the ones according to the subject of this content.In some cases, it may also be possible for you to use the keyword which you have used on the site, on your Instagram too, and get a lot of visitors to see your content, in the Instagram search section, there is a section called Tags that users can reach the posts related to a particular tag by entering the hashtag they are looking for.

4- Give your Instagram users the opportunity to generate content for you:

Just like interacting with Google and etc., on Instagram, by asking users about their opinion, you can ask them to create content, for example, you can run a contest and choose the person who leaves the best comment below your post, therefore you encourage users to share their opinion with you. 

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