A newly established site always has many challenges in influencing and attracting users, such websites must quickly affect users and do everything as soon as possible before they run out of the budget allocated to this field. According to the documents, attracting more users and visitors is one of the first goals of all website owners, and they put all their efforts in the beginning of the path. Despite all this, SEO can help site owners and businesses attract more visitors at a lower cost, and all newly established sites tend to use low cost SEO ways.It should be noted that SEO for newly established sites has a clear difference compared to regular SEO, this difference is in the financial resources of these two types that are different from each other, and certainly newly established sites have low and limited financial resource, they should follow all the principles to optimize their site as soon as possible with using this limited budget to be considered by the search engine and its algorithms. We tried our best in this article to express important points related to SEO for newly established sites , which we will discuss in the following.First, we need to get a general idea of Google's expectations of websites and the features that search engines are paying attention to. Here are some questions which may come to your mind: What features do search engines look for in a site? What do search engines exactly want?As we have mentioned before, Google does not care about your field of business or your marketing goals search engines have their own program, and when it comes to SEO it's all about giving great ranking to pages that offer the following points:

- Easy access to your site:

Of course, first, search engines should be able to access the website which you have created, then it's time to check other features and ranking websites.

-Quality of produced content:

If your goal is only to produce long form and low quality content you are in a wrong way, and you should reconsider your goal, because the most important feature of a site that a search engine reviews and analyzes, is the quality of its content that should be high enough to help the user meet his/her needs.

- Suitable communication channels between the user and site owners:

One of the other features that a site must have is the necessity of creating appropriate communication channels in order to interact, so that the user can share their opinions about the website that may be positive or negative. The site owner should get help from these opinions in order to optimize the site better and eliminate all the negative points of the website.

The user may also encounter a problem while using the site, which through these communication channels can express their problem quickly to the site owners and get the desired response.

- Creating a positive user experience:

The experience that users gain from using your site is of a great importance to search engines, search engines analyze all user behaviors to understand what user experience they have gained.

- Observance of SEO principles:

Following the principles of SEO will make it easier for users and search engines to understand all the pages as well as website, which will ultimately lead to an impact on getting a high ranking in search engine results page. 

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