There are various tools through which you can prepare reports and analyze the performance of the site, all of which aim to improve the quality of the site and also provide a better user experience for users after entering the site, which ultimately leads to a higher website ranking on the search results page , one of which is the search console, which informs you of various reports including impression, which we will discuss in this article.

What is a search console?

First, it is better to describe search console, and the abilities that it provides for us, the search console provides users with information such as site visits, keywords searched, links and backlinks , whether pages are indexed or not, Google crawler access to your website, site security issues, and etc., to users, and they can analyze these reports to optimize their site better and solve all the problems on the site, the search console, like all tools in the Google search engine , is constantly updated to provide the best analysis of the performance of various sites to site owners, even now, you can do a lot of things through the console search, including the following:- After publishing content in the search engine, you may not be satisfied with the quality of the content you have published or content may not be updated after a while, and you want to do something to prevent the content from appearing in the search results, through the search console you can do this and remove any content of your site that you want from the search results page.- The presence of broken links on sites causes users to face problems every time they click on those links and gain a negative user experience , which causes users to lose their trust in the site and over time, the site gets a low ranking on the results page, but it can be prevented by using a tool such as a search console, and this tool reports all the problems of the links.- Indexing a site is so important, and if a valuable content is generated, but Google bots do not index it, that site won’t get a high ranking , so it is better to get help from the search console through which you can make sure that Google bots have access to your site and can check its content, the site ranking may be reduced due to many factors, including the technical problems of the site, the search console can identify and fix problems that may affect the accuracy of the site and the ranking of it, so that the site ranking does not decrease. 

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