You may have read the articles about SEO optimization , and you may think that to improve a website ranking, it is enough to produce and publish long form contents, which is not true, a good content has lots of features that in this article, we will discuss some of them, so that you can increase your site ranking by mastering them.Correct and principled content gives users the assurance that they have chosen a reputable site and ultimately spend more time on the site and share content with other users, simply put, good content leads to more success.
What kind of content ranks in Google?
1. The content is produced to satisfy the user, not the search engine:
In general, if the site owners consider attracting search engine attention as their priority, they may not achieve their goal because they have forgotten that the goal of the search engines is to satisfy users, while producing content, you should only think of the things that can meet the needs of users, and do your best to produce content that meets their needs completely, so that they do not need to leave your site, and try to search and find another website which is useful for them.Quality content attracts the user to the site and the user spends a lot of time on it, which ultimately causes the site dwell time to increase, which is an important factor for Google algorithms which they realize it and change the site ranking quickly.
2. Content that contains the right keywords:
Using the right keywords in the content will enable you to take a firm step towards success, if you want to choose the right keywords which are related to your content, you need to do the necessary research in this field to eventually create content that will help you increase your website ranking .There are many ways to research the right keywords, including studying competitors' sites, where you can identify weaknesses and produce content about them, try to use keywords that have little competitors but drive traffic to the site , as we mentioned in the previous section, you should also think about users in this field and think about the words that they would choose to search, and use those words in your content, so that more users will attract to your site and your ranking will increase after a while.It should be noted that you should never use keywords excessively, because it does not help you increase your site ranking, and it makes Google algorithms penalize your site, and you will your website ranking will decrease.
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