Google Analytics tools can be used to accurately track your site, but UTM codes are used to track and manage inbound site traffic. If you want to know how to monitor and control incoming site traffic using UTM codes, follow this article.

What are UTM codes?

UTM stands for Urchin Tracking Module . In fact, these codes and tools belong to Urchin Company, which was purchased by Google in 2005. Interestingly, this software later analyzed the emergence of a tool called Google.UTM codes are text strings that are placed at the end of site URLs, and webmasters and site owners can use UTM code links to track incoming traffic to their site and see where the source of that traffic is. And how it has been added to the site, or they can check the amount and impact of incoming traffic and take steps to improve their performance. If site owners use UTM code, they can make sure that the data in Google Analytics is placed in the Preview section, then they can analyze and analyze site traffic from the data they receive from the Google Analytics tool. In other words, UTM codes are codes that are used to examine and analyze the source, amount and impact of incoming site traffic.

Why use UTM codes?

The reason for using UTM codes to check and analyze incoming site traffic is that you can easily check all incoming site traffic to know where the source of this traffic is and if necessary to increase traffic or improve incoming traffic. Take the necessary measures. By attending social networks and creating links there, you may direct users from social network pages to sites, in which case you need to analyze incoming traffic to ensure their quantity and quality. Become. Or if you have done an ad to increase traffic and site visitors and you want to know the amount of incoming traffic from the ad to your site, you can use UTM codes and analyze them to achieve your desire. Or in other cases you may have placed backlinks on the sites and want to know the amount of traffic transferred from these backlinks , in this case you check the incoming traffic from the backlinks and if the amount of incoming traffic It is desirable for you to do more external linking to that site, and if the incoming traffic from a site is low, refrain from referring backlinks to those sites next time.The reason for using UTM codes is to know the amount and quality of incoming traffic from different sources.

UTM code parameters

In UTM codes , there are some parameters through which the operation of reviewing and analyzing resources, amount and quality of incoming traffic is done. In other words, parameters play an important role in examining and analyzing the details of incoming traffic.

There are two types of UTM code parameters:

- Necessary parameters

- Specific parameters 

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