take the necessary measures to improve the performance of internal SEO, because as external SEO is very important, internal SEO is very important. It is also important and can affect the success or failure of businesses and sites.

What is internal SEO?

All the necessary actions that are done inside the site and are related to internal coding are called internal SEO . Internal SEO, like external SEO, has an effect on having better rankings in search results. SEO has two parts: - External SEO - Internal SEO Most web designers or business owners focus on external SEO and performance improvement and sometimes forget about internal SEO. Internal SEO is related to all the points inside the site and the site coding, it is possible that a site has a better external SEO , but due to not paying attention to the internal coding, the internal SEO of the site will also destroy the external SEO, which is why We must not forget to pay attention to both external and internal SEO and take the necessary measures to improve their performance.

The important points that should be considered in internal SEO are as follows:

- Content Title:

In order to improve internal SEO , we must write a unique and non-duplicate title and title for each content that also includes keywords. Content titles should include keywords to make it easier and faster to find results when searching. The title of the content has a special and strong point, and writing a keyword in it makes it easier and faster to appear in search results.

- Meta-descriptions:

Meta-descriptions are short descriptions that contain keywords and in 160 letters to the Google search engine explains what this content is about to give special points when searching and indexing Google content. According to the new algorithms of Google search engine, special attention is paid to the meta descriptions of each content, and if the Google search engine does not find a connection between the content and the meta description, it will spam the content and the page. Therefore, meta description is very important and to improve the performance of internal SEO , the insertion of meta description should not be forgotten.

- Site URL:

URL has a great impact on the presence of pages and content in the top rankings of search results . In order for the site to rank better and have both good internal and external SEO, we need to use keywords in the URL of the pages and the site. Using keywords in the URL has a huge impact on indexing and ranking in the top search results. Google has stated that the first 3 to 5 words of the URL are very important, meaning that the use of keywords in these sections can be effective. The URL should be short, concise, and legible, and should be easy to remember. Do not create long, unreadable URLs.

- Text tags:

 In order for text contents to be easily readable and have an improved structure, sections or tags must be used. If tags are used to segment and optimize the structure of textual content, the texts will be easy for visitors to read and can be easily indexed by search engines. Tags are H1 to H6 tags. The H1 tag is used to write the main titles, it should be noted that these tags have a special point and the search engine pays more attention to them. Therefore, you should use the keywords inside this tag so that it can be in the search results when searching. After the H1 tag is the H2 tag, which is used to insert important internal titles. The score of this tag is less than the H1 tag and the ratio of the H3 to H6 tags is higher. Using these tags to segment textual content and make it easier to read can also be effective in having a good internal SEO . 

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