User experience is another thing that has a positive effect on SEO. In this article, we will talk about what user experience is and what effect it has on SEO and site.

What is the user experience?

User experience is actually the amount of users' satisfaction with the overall structure of the site, in the sense that the more users are satisfied with the appearance and technical structure of the site, the better effects it will have on the site's SEO . All the activities and actions that we do on our site, whether technically or visually, are more user-friendly, will increase the traffic and visits to our site to the same extent. That is, user experience is directly related to traffic and site visits, and with increasing satisfaction and user experience, traffic and site visits also increase.

The factors that affect the user experience are as follows:

- Up-to-date content

- Beautiful and user-friendly design - True internal links

- True external link building and professional backlinks - Complete content

- Content length

- Banner ads, pop-ups and ...

- Existence and use of multimedia

- Responsive design and optimization for display on mobile phones

- High site loading speed

- Simple design and convenient user guide to access the required items

Why do we need user experience?

Ux in other words, is the research that is done to identify the personality, tastes, needs and goals of users. That is, all the functions and behaviors of users are considered in order to find and create a simple way to communicate better and deeper with users. In designing the user experience, the Ux designer must have sufficient knowledge of his target users and audiences to be able to identify their needs in order to provide and meet their needs according to their wishes and desires. Therefore, the duty and responsibility of the Ux designer in the first stage is to identify the user's needs and try to meet his needs according to his wishes.So Ux is one of the things that greatly affects the SEO of the site and improves the performance of the site. The reason is that Google search engine pays a lot of attention to user response and satisfaction with websites, to the extent that Ux or the same amount of user satisfaction will increase the site to the top rankings in search results .

Google standards for recognizing a good user experience

Google cares about the satisfaction and reaction of its users, so it examines all sites in terms of satisfaction and user experience. Here are some of the standards that Google uses to measure user satisfaction and user experience:

- High loading speed of the site:

If the loading speed of your site is high, the user will definitely have a good user experience , so Google can rate that site in terms of user experience. 

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