You must have heard about the importance of Search Engine Optimization (SEO) hundreds of times. SEO is an important tool for digital marketing as it plays a significant role in getting traffic to your website. However, if you have the basic concept, you may not still have a solid understanding of this complex and beneficial tool. SEO consists of several different elements and knowing how these elements work is vital to understand the importance of SEO.

Significance of Good SEO

SEO is important because it drives more traffic to your website and results and converts visitors into customers. Optimizing the website will help provide better information to search engines so that your content can be appropriately indexed and displayed in search results. SEO can help you to improve the customer experience, shape better relationships with the audience, increase your authority, and give you an advantage over the competitors which means increased sales, loyal customers and growth of your business.

Here is a brief detail of how good search engine optimization can benefit you

Ranking

Ranking is one of the most significant SEO functions which makes it easier for potential customers to find you when they are looking for something to offer. Google’s organic ranking is entirely based on what the algorithm determines to be the best result for any query. This means creating a page that is worthy for the search engine, you can continue to direct traffic to your site for months after it is published.

Quality traffic

Getting quality traffic is the primary goal of SEO because it increases traffic when visibility and ranking increases. Around 33% of clicks go to the top page, and the top five lists get more than 75% of the total clicks. If you want more potential customers to find your website with a search engine, SEO will help you rank among the top five and best number one sites. 

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