Optimizing a site is so important and all the efforts of people who deal with the Internet is to examine the points that may affect the SEO of the site, so that they can optimize the site in the best possible way.There are many things to consider when it comes to choosing a host server, including its price, as there may be many servers with the same price, after which you should consider other factors to make the best choice, for example, the location of the host server may be influential in SEO, which we will discuss below, but we first need to get acquainted with the server host.
What is a host server?
A host server is an information technology service which is typically provided by a server located in different geographical locations to host a site for users, and usually different services are provided for it by hosting companies and domains, these services have better speed, security and resources than hosts, but they are expensive, and you have to pay a lot of money for them.
There are generally two types of servers:
1- Dedicated Server:
Dedicated Server is a server that provides completely dedicated access to all resources and no other user can access it, these types of servers have many advantages, including the complete control of resources, better access and etc., all of which make users want to use this type of server, but pay attention to this point that it has a high price due to the specificity of this server, which makes this type of server unusable for small sites, and only people who have many clients and also have resources can choose this type of server.
2- Virtual Server:
Virtual Server is a server that is capable of hosting a limited number of sites and offers users more limited features than the previous server, but at the same time it has a lower price, which allows small sites which have more limited financial resources to use this type of server.
Does host server location have effect on SEO?
Server host locations may affect the speed of the site and consequently the SEO of the site , which we will mention more detailed in this article.
- Site speed:
One of the things that can be affected by the location of your server is the speed of the site, which, as it seems, the closer the user who uses your site to your server, the faster the site loads for them. Given this, it seems to be better to choose a server host that is closer to our target users, so that users can access the site more quickly and gain a positive user experience through which choose the same site again and again to meet their needs. Search engine algorithms examine different factors in order to rate a site and rank the site accordingly, but it is not clear yet whether Google algorithms and robots pay attention to server hosts for ranking websites or not, but in general there is strong evidence that the IP address of a website can affect the ranking of the site.
But the question is, what should site with users from all over the world should do in order not to slow down the loading of their site for users? To prevent the cases like this, they can get help from the CDN (Content Delivery Network), which we will discuss in the following. Which geographical locations should site with users from all over the world choose to use a hosting server?
The best choice for sites with users from all over the world is to use multiple servers in different geographical areas, in addition, to achieve the best possible result, such sites can get help from the Content Delivery Network and gain the satisfaction of users around the world.
Nowadays, if people encounter a problem, they will find the answer to their question in the search engine as soon as possible, and according to the many reputable sites that exist on the Internet, they will most likely receive their answers.But the question is how do these sites become available to users? How do search engines measure the credibility of these sites? And other questions that you may have can be about the way that search engines work which we will discuss in the following, but first it is necessary to know what a search engine is?
What is a search engine?
A search engine is a tool that provides the user with the best information among a wide range of it, simply put, it is a tool that is used to make it easier for users to search for their answers, and all sites that contain answers to users' questions appear on a page named search engine results page, which the user selects the one he/she needs to meet their needs.
How do search engines work?
Search engines have three sections, these sections are, crawling, indexing, ranking , which we will discuss in more detail below.
- Crawling:
In this section, search engines on the Internet are looking for a sign of the sites, and they will check every code and URL that they find, in fact, crawling sites is done by search engine robots such as crawlers and spiders, which encounter different types of content.In general, they check web pages to find new codes, and it should be noted that despite the differences in the type of content available on the Internet, which through these codes through which sites can be found.
- Indexing:
After search engines go through the crawling stage, they implement the indexing stage and analyze all the content they have found, and if the sites are of a good quality with the conditions to be indexed, they will be indexed.Sites do their best to help their site be found and indexed by search engines sooner and more users can use the content, as well as faster indexing prevents the site content from being stolen.
When a website is created , in order for the site owners to be successful, their websites should stand out among others, to achieve this goal, they need to get a high ranking in search engines. Achieving a high ranking, despite the existence of large websites that use SEO methods in the most principled way possible, as well as competing in SEO with such sites that have the best SEO experts and always maintain their SEO ranking with the help of them, is a difficult but possible.In this article, we tried to express how to compete with large companies in SEO.
It should be noted that large sites have advantages that makes the competition harder, and of course, smaller sites also have advantages, which we will discuss them in the following.
Advantages of large websites:
As you know, large sites have a lot of financial resources that gives them the ability to use various methods of site optimization safely and also available paid plugins to make the site bigger and better day by day.- Large sites are the old ones which means that they have high domain age, and if we mention the age of the domain as an indicator of the website SEO quality, we realize that this factor definitely affects SEO of the site which make the search engine consider your website as a high quality and reliable one.- Another factor that has a great impact on the SEO of a site is backlinks , large sites must have obtained a wide range of external links from reputable sites due to their features, which also makes it difficult to compete with them.- Large sites have become a brand and this made the trusting process easier for users, and they rely more on these types of sites, as a result they enter and spend a lot of time on them.
Advantages of small sites:
- Due to the few number of small sites visitors, they can spend more time interacting with their users, they ultimately create a positive user experience, which makes the user to spend more time on the site.- The level of enthusiasm of the team which have created the small site is so high and every single person in the team makes every effort to be able to optimize the site as quickly as possible.
Given the benefits we have mentioned for large and small sites, now is the time to answer the main question in this article.
Optimizing a site is very important, and it becomes very difficult if you go into its details, and you must follow all its principles to be able to stand out among your competitors and maintain your ranking in the search engine results page. In this article, we will discuss SEO in a more specialized way.
What is SEO?
SEO stands for Search Experience Optimization , which is all the activities that are done inside and outside a site to optimize a site and rank at the top of the search results page, which we will mention the types of SEO in the following section.
- In-page SEO:
Internal SEO includes a set of activities that are done within a site with the aim of optimizing the site, which may include internal linking, use of keywords, content length, and so on.
- Off-page SEO:
A set of off-page activities to optimize the web page and gain high rankings and high traffic to a website which is called off-page SEO , a high quality website usually includes links from other sites which have better and more connection with social networks such as Instagram, Twitter, Facebook , etc., and these sites are also more well-known and people share them more which brings more success for site owners.
There are other strategies for both success and site optimization in the external SEO field.
How effective is SEO in success?
As you know, if people have a question or want to buy something online, the first step is to go to the search engines and search for the desired phrase there, so that they can meet their needs as soon as possible, imagine that your site ranks at the top of the search page, as a result users see your site first and use your services, in which case you can be successful in this field.It should be noted that success in the world of SEO is not easy and in any case you will face many competitors that you must achieve success with the help of different techniques and get high ranking as well as maintaining your position, which is definitely so hard and requires hard wok due to the number of competitors, to achieve success in SEO, you can get help from experts in this field to achieve whatever you want in the field of SEO which requires patience, you are familiar with SEO in general so far, now it's time to mention a few SEO terms for you.
If you are familiar with SEO, you know for sure that this field is so widespread and even if we write thousands of articles about it, there are still topics that need to be mentioned, so we can say that SEO has a world of contents and topics, if you take it serious you can access to financial source. Optimizing a website is so important, so that lots of website owners prefer to give the website optimization to professional SEO experts, after producing content to be more successful in this field. Each individual SEO topic has a specialist who work in that field and many other jobs, all of which are obtained through mastering in the world of SEO, and by doing so you can secure your financial future. In this article, we are going to mention some of the most lucrative items.
Ways to make money through SEO:
Optimize your old site:
You may have a site that you have underestimated its SEO and have not achieved the results you want through that site yet, it seems like it's time to optimize it which is a time-consuming and difficult task, but it is worth trying and has great results.If you can optimize the site properly and eventually get a high ranking on the search results page, you will get a lot of visitors for your site and business, all of which means that you will achieve a high income, so as we mentioned, it’s worth the extra time and energy.
Providing SEO services to other sites:
As we mentioned, there are many sites whose owners do not have enough time, so they get help from SEO experts to optimize their websites , as a result you can provide SEO services to them if you are an SEO expert.In fact, SEO services are a set of activities that are done inside or outside the website to place a website keyword on the first page of the search engine and maintain this ranking over time. In fact, as long as the Internet and content production and sites exist, this process also exists, and SEO experts have an infinite source of income.
Some of the SEO experts’ activities:
- Strategic design for SEO and monetization of the site
- Optimize the site as much as possible through correct and principled link building
- Improve site loading speed
- Analyze the site to help with its improvement by removing the negative points
- Creating link building campaigns
- Continuous updating of site content to keep ahead of your competitors in this competition
- Paying attention to the changes in search engine algorithms and adapting the site to these algorithms
- Interacting with users and creating easy communication ways to communicate with site owners
When you search for a phrase on Google you come across Wikipedia, which is one of the top searching results, now you may be wondering how Wikipedia has managed to get high rankings in search engines , which we will mention its details in this article.Before stating the reasons why Wikipedia has high ranking in search engines, it is necessary to get acquainted with Wikipedia.
What is Wikipedia?
Wikipedia was founded on January 15, 2001, by Jimmy Wales and Larry Sanger. This online encyclopedia was available to the public for free and created a suitable platform for accessing to comprehensive and complete information as the Internet spread.In fact, it is a kind of website in which its content can be displayed and edited by the users of that website. Wikipedia allows a group of people to share their information easily and view information shared by others, as well as the ability to modify them whether they own it or not. In other words, Wikipedia is an encyclopedia which is a collection of summary articles to cover information about all sciences and topics.
Wikipedia's subcategories:
- Wikibooks:
Wikibooks is a place for users to share their content and educational books.
- Wikidata:
Wikidata is a subdivision of Wikipedia which its main purpose is to help other subdivisions of Wikipedia improve the planning and coordination of existing projects on Wikipedia.
- Wikiversity:
Wikiversity is a place where projects and lessons are learned.
In fact, existing content is written and published by any user.
- Wikisource:
Wikisource is actually an online library that contains all the historical documents, reference books and translations into other languages.
- Wikivoyage:
Wikivoyage is a free online travel guide including travel destinations and travel topics written and published by volunteer authors.
- Wikinews:
Wikinews is a free news resource where users can submit and publish all kinds of news, from political and economic to social.
- Wikiqoute:
Wikiqoute is a place to publish quotes from celebrities.
- Wikispecies:
Wikispecies is a place where all the information about living things and its classifications is published and includes all plant and animal species.
- Wiktionary:
Wiktionary is actually a free dictionary.
- Wikimedia Commons:
Wikimedia Commons contains a collection of videos, audio files, and images that are shared by users and are accessible to all Internet users. All the thing we have mentioned are sub-categories of Wikipedia.You are familiar with Wikipedia so far, now it's time to mention the reasons why Wikipedia is high in the search engine.
When users search for a topic on the Internet, most of them do not even scroll to the bottom of the page and just enter the website which are placed at the top of Google search and try to find their answer among them, which makes website owner to be concerned about being on the first page of Google search engine as well as getting high rankings on this page, so that they should try to try all the needed strategies to increase the ranking of their website .When a small site is created , site owners often find it impossible to rank on the first page, but if they know the basics and principles as well as having patience and trying hard, they can achieve that impossible goal and rank on the first page of Google, and they can even be one of the top ranking websites on that page.In fact, there are different techniques that you can implement which by continuing to do them you can maintain your ranking and get high traffic to your website , in this article these we will mention these techniques should be dons not only on your site but also on every page of it.
The ways to get on the first page of Google:
1- Specify your target keywords:
If you do this correctly, you will see its impact on your site ranking and the effect it has on the amount of traffic to your site. To identify target keywords, you need to think about what words users type to access your services and products, and generally, the way they ask questions to get their answers.Long-tail-keywords have a great impact on increasing the site ranking, because if you use this type of keywords, it is easier to guess what the user types in the search section to meet their needs, and through this type of words you can attract more visitors to the site.
2- Choose the correct domain name:
The domain name of a site should be chosen in a way that it can clearly state the content of the site with the appropriate keywords in it. Another thing to keep in mind about domain names is to choose them in a way that stays in the mind of the audience, and it is recommended to use short domain names, one of the things you can use in your domain name is to enter its synonyms in other languages in the domain, so that you can attract more users in different languages.
3- Aim for user satisfaction:
In the past, many sites tried to increase their ranking by using too many keywords, which caused the creation of short and poor quality content, after which Google introduced algorithms that penalized such sites, as a result they changed their strategies.Nowadays, in order to be able to move to the first page of Google, you must think about the satisfaction of users before you think about your website ranking , and by producing long form, quality and appropriate content, you can provide a good user experience for them while using the site which makes them spend a lot of time on your site, and this is one of the main reasons which help your site move to the first page of Google.
WordPress is a site content management system through which you can design a variety of sites. WordPress is the most widely used content management system in the world, which has a large number of plugins, each of which has different features and provides different functions to users.After installing WordPress on the host, it's time to add content to it. Usually one of the most common questions all users may have, is that, should I use pages for creating content or use posts instead? And what is the difference between these two?
Usually other questions such as when should I use posts? When should I use pages? May also come to the user’s mind.
What are post on WordPress?
Posts are content from WordPress that has a release date and this date can be seen in the posts. Also, the important point about posts is that all posts on WordPress are listed in order of time of its publication from new to the old one on WordPress, and the author's name is also mentioned in WordPress posts .It should be noted that all old posts are archived based on the time of their publication, you can also categorize all this type of content.
You are also able to publish posts on social networks such as Facebook, Instagram , LinkedIn and etc., through existing plugins so that more users can see your posts. In the following, you will learn how to add posts to WordPress content.
How to add a post on WordPress?
Now that you are familiar with the general concept of the post, and we have explained its features to you, now you may be wondering how can I add the post on WordPress , which we will answer in the following. To add posts as well as editing them you have to go to the dashboard on WordPress and then click on the post you want to add.
On WordPress, users and visitors can get the latest post updates via Really Simple Syndication, which stands for RSS. In fact, RSS is a kind of web feed that allows visitors to receive regular updates from their favorite site.
It should be noted that via RSS feed, emails can be sent to users simultaneously, through which you can use them to show the latest updates made on your site and other news. In WordPress posts, it is possible to make comments, which may be positive or negative, and also users can send their comments on a specific topic.Of course, sometimes you do not want users to be able to post comments on a topic and post, so you can easily go to settings, and turn off the comments, especially in relation to older posts. Now that you are familiar with the way to add posts on WordPress, it is better to get acquainted with WordPress pages , and then we will mention the difference between these two.
A newly established site always has many challenges in influencing and attracting users, such websites must quickly affect users and do everything as soon as possible before they run out of the budget allocated to this field. According to the documents, attracting more users and visitors is one of the first goals of all website owners, and they put all their efforts in the beginning of the path. Despite all this, SEO can help site owners and businesses attract more visitors at a lower cost, and all newly established sites tend to use low cost SEO ways.It should be noted that SEO for newly established sites has a clear difference compared to regular SEO, this difference is in the financial resources of these two types that are different from each other, and certainly newly established sites have low and limited financial resource, they should follow all the principles to optimize their site as soon as possible with using this limited budget to be considered by the search engine and its algorithms. We tried our best in this article to express important points related to SEO for newly established sites , which we will discuss in the following.First, we need to get a general idea of Google's expectations of websites and the features that search engines are paying attention to. Here are some questions which may come to your mind: What features do search engines look for in a site? What do search engines exactly want?As we have mentioned before, Google does not care about your field of business or your marketing goals search engines have their own program, and when it comes to SEO it's all about giving great ranking to pages that offer the following points:
- Easy access to your site:
Of course, first, search engines should be able to access the website which you have created, then it's time to check other features and ranking websites.
-Quality of produced content:
If your goal is only to produce long form and low quality content you are in a wrong way, and you should reconsider your goal, because the most important feature of a site that a search engine reviews and analyzes, is the quality of its content that should be high enough to help the user meet his/her needs.
- Suitable communication channels between the user and site owners:
One of the other features that a site must have is the necessity of creating appropriate communication channels in order to interact, so that the user can share their opinions about the website that may be positive or negative. The site owner should get help from these opinions in order to optimize the site better and eliminate all the negative points of the website.
The user may also encounter a problem while using the site, which through these communication channels can express their problem quickly to the site owners and get the desired response.
- Creating a positive user experience:
The experience that users gain from using your site is of a great importance to search engines, search engines analyze all user behaviors to understand what user experience they have gained.
- Observance of SEO principles:
Following the principles of SEO will make it easier for users and search engines to understand all the pages as well as website, which will ultimately lead to an impact on getting a high ranking in search engine results page.
To ensure the success of a business, however small, it is necessary to design a site at the beginning and then follow all the principles of SEO in it properly, so that the business achieves the desired result and achieve the success no matter how small it is. Keyword optimization in small websites is of a great importance, which we will discuss in this article, but before that, you need to know about designing small websites.
How to design small websites?
Small websites, especially the ones that have online sales of products and services, are widely used today and a large number of people make their purchases online, even small businesses should have a website to give users the opportunity to get acquainted with the products of that site and meet their needs.To get more views on small websites, you need to do activities that will help you get more views than other competitors. First, you need to design a site that can really support your business goals and gives the information you need to users, so that they can use all the services on your site easily.
1. Provide the necessary information to upload on your site:
At first, your site should give the user information about the field of your website activity and services, and the user can easily decide whether he/she needs your services or not.
2. Put the basic information of your site in all pages of it:
Information such as contact, email, social media links and location is very important and increases the credibility of the site.
3. Providing necessary and comprehensive explanations:
The user should be able to get the answers of their questions, so be careful and thoughtful enough to provide explanations.
4. Designing boxes to display other users' comments:
After entering small sites, a large number of people scroll to the bottom of the page to view the comments section and if they see a lot of negative comments about the site they will leave it. It should also be noted that these boxes can help us to provide the next products and services better.
5. Take social media links seriously:
Social networks have a lot of visits these days, and our suggestion (as we stated in the basic information of the site), is that you must put the social network link next to the contact and other information, it is also necessary to put a share button on social networks next to your services and products, so that users can share a service with other users if they are interested in.
6. Get help from CMS:
CMS allows you to build, modify and manage your small site without the need for coding knowledge.
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