Nowadays, with the creation of a large number of websites in different fields, each of which is doing its best to attract more visitors, so that it is so difficult to stand out more among other websites, and website owners must be constantly careful not to lose their ranking.All the effort of site owners is to rank at the first page of Google search results and maintain their position as well, to achieve this goal they must constantly evaluate their performance and see how far they have to go to reach their goal.As you know, the website which has a high ranking on Google is able to attract more visitors, so that it can also achieve more success, as a result, knowing the ranking of a website helps us a lot and if you want to be successful you should always check the ranking of your website as well as competitors site, and if your site ranking is lower than the others, you can do the necessary strategies to increase it. In this article, we will discuss different methods and tools of measuring the ranking of a website and identify the good ones to use.
- Google PageRank:
Page Rank was developed by Google co-founders Larry Page and Sergey Brin at Stanford. In fact, page rank is calculated by analyzing the inbound links to a website , Larry Page described the way he examines each link on a website, he considered each one as a score, and stated that having links from popular websites is more valuable than regular ones.In general, page rank is not a good way to evaluate a website, because it is not constantly updated, and with the new updates of Panda and Penguin algorithms, page rank has gradually lost its importance. But you shouldn’t ignore it, because Google is trying to reuse page rank to measure a site ranking. In the past, the PageRank shown in the toolbar was easily manipulated, but using other tools such as Rankerizer, Free Monitor for Google and Pro Rank Tracker the security was improved.
- Wincher Rank Tracker:
Wincher Rank Tracker is a very simple and cost-effective keyword tracker that has features that make it one of the best tools for measuring site ranking , by using this tool you can track the number of domains and keywords that you want to check their ranking.
- Serpstat:
Through this tool, in addition to measuring the site ranking, you can also analyze competitors. In addition, you can analyze ads with Serpstat to find out what type of ads are the most interactive and which one you should get help from to get the desired result.
- LinkAssistant:
LinkAssistan is a completely free tool that provide a lot of features for you and through which you can access a lot of information, including the tasks that can be done through the 23 tools in this collection like tracking a large number of keywords and most importantly, you can control the SERP ranking of your site and competitors, all of which make this tool one of the best ones available.
- Zutrix:
If we want to mention one of the best ranking tracking tools, it is definitely Zutrix , which has lots of features which meet all your needs. In fact, this tool, with an engine equipped with artificial intelligence can rank keywords quite accurately, and more importantly, this tool allows you to see any changes in your ranking through a message in Telegram , Email and etc.
- Rankerizer:
Rankerizer is one of the best tools to check the ranking of a site, which by using this software you can track your site ranking for free, and you can also see the downward or upward trend of your site ranking.
- Pro Rank Tracker:
Pro Rank Tracker is a tool for tracking the top rankings, which provides users with the latest changes and developments in the ranking of sites and videos, and also users can view their rank and manage their own account through this program.
Optimizing a website and gaining high rankings in search engines is so important and there are lots of different techniques to achieve it, in addition to these techniques, there are points such as site pagination that you should follow them to optimize the site, also users have the ability to access topics as easily as possible after entering your site, which will ultimately help you with creating a positive user experience.
What is site pagination?
Site pagination is the division of a document into separate pages, which helps search engines to realize the relationship between a set of paginated pages better and prevents duplicate content production due to the similarity of their topics.
The pagination of a site has different effects on the website SEO , which we will discuss in the rest of this article.
Impact of site pagination on SEO:
When you come across different topics on a site or in online stores we intend to separate different items from each other or in other words site pagination is used. Pagination has a great impact on SEO, because, if we implement site pagination too much in a site, the user will be confused when the user enters your site and is looking for the page she/he wants, because They have to open a lot of links and pages to be able to reach their goal. As a result, user will definitely give up and leave your site and look for the one with less pagination to reach the desired result more quickly.
In other words, by doing a lot of pagination for a site, you will move a way the user’s desired page from the main page, so that it will have negative effects on the website SEO. One of these negative effects is that it reduces the credibility of direct links to your home page, because pages that have a lot of direct links are considered as a valid and source pages, and as a result, search engines get confused in reaching to the main page and its analysis which will be the cause of a decrease in ranking as well as website traffic over time.
In fact, the crawl depth of Google bots is related to the credibility of a site, and if your site contains a lot of content with a lot of pagination, Google bots won’t be able to analyze all the content of the site and ignore a number of pages and contents. When similar topics are brought together on a page, it sends negative signals to Google that the content is duplicated, due to the duplication of the title and meta descriptions.
Duplicate content prevents search engines from selecting your target page to display on the search results page.
One of the most important issues for website owners is to increase the traffic to their websites , which should be so important for you in any type of online business. In other words, website owners use all possible methods to drive traffic to their websites, some of which, such as getting help from advertising companies and advertising campaigns requires a huge amount of money that may not be practicable for all website owners.Banner and pay-per-click advertising increase website traffic directly as long as you use them, but at the time when you stop using them because of the budget problems or any other reason, all factors such as bounce rate, user retention, returning visitor rate will significantly be reduced. According to the points that we have mentioned, it is better to use free methods to achieve your goal.Now, you may be wondering how important it is to increase site traffic , which we will discuss in this article.
The importance of high organic traffic:
Regardless of the type of business, achieving success in online businesses requires a huge number of visitors, and if a website does not have lots of visitors despite the fact that it is of high quality, it cannot achieve its goal. Therefore, one of the main reasons for the failure of some online businesses is the failure to increase website traffic.To solve this problem, you must use the existing techniques to increase the traffic to your website , which ultimately brings you victory among other competitors.
Techniques for Increasing Google Organic Traffic for Free:
1- Aim for visitor satisfaction:
Users enter your site to meet their needs, which may vary depending on the circumstances, the main and most important thing that a website designer must initially do to drive high traffic to the website is to pay attention to the purpose of users. We suggest you to prepare a list of users’ goals to produce appropriate content according to the needs of them which helps you with optimizing the website and getting high traffic to it.Nowadays, the main purpose of visitors is to refer to the educational content to answer their questions online, so by creating quality educational content that is of interest to visitors, you can improve the SEO of a website . Simply put, you should set the goal of all the optimizations you do on a website which should be visitor satisfaction, and your next goal should be attracting the attention of search engines.
2- Constant updating of website content:
Nowadays, due to the access of all people to the Internet and their awareness of the most up-to-date issues around them, you will not be able to get organic traffic if you and your website does not contain updated content.
In the real world, after entering a large store, you will be attracted to the appearance of the store in the first stage, and if the store has tidy shelves, you will enjoy spending more time in it to search for items. In the world of the Internet, it is exactly the same, and the appearance of a website which is called site template, has a great impact on attracting users, which we will pay more attention to in the following.Generally, after choosing the host and domain for a site, you should pay attention to the site template and follow the main points in choosing it, so that you can finally attract more users. To choose the right site template, there are different options that you should choose the best one according to different cases.
What is a site template?
The site template is also called the Web page template or page template. In fact, it is the appearance of a site which includes the font of the posts, the color of the site, the size of the site components and other points that make the site look tidy and attractive.When you use
WordPress , in fact, a ready-made template is active for you, which you can use without any specialization in the field of site design, despite this ready-made template, you need the one which followed the rules, so that users will attract more to your website. In general, there are many free templates that cannot be used to meet the needs of a business owner, and we need a more specialized template.
Tips to choose a site template:
- Specify the budget you want to allocate for this:
When you start any work, you have to specify the budget you want to allocate for that work, the same is true in choosing the site template, and if you have a small budget, you should use a ready-made template, but if You want to allocate more budget for this work, you can order a custom site template design .
- Choose templates with customizable appearance features:
Pay attention to this point which we have mentioned earlier that a site template plays a huge role in attracting the user, so if you use templates that have fixed and unchangeable appearance features, your website will look alike competitors’ site and this cannot help your success at all.Now, if you use a template in which its appearance features such as color, font and etc., are easily flexible, you can definitely create an attractive template to increase the visitors of your site which help you achieve your goal step by step.
- Select templates that have support services:
Imagine you are just starting out, and you haven’t enough knowledge in choosing the right site template, at this time, do you think a site template that does not have support services can be a good choice for you? The answer to this question is definitely no, so that you should choose a template that you can easily contact the support team and answer any questions you may have.
The whole purpose of an SEO is to optimize a website as much as possible, to achieve this goal you can use different strategies. To decide which method to choose, you must first know whether that method has an effect on SEO or it is useless. Domain age is one of the factors that there are different opinions about its effectiveness, which we will discuss in this regard.
What is the definition of a domain?
Simply put, a domain is the name of a website, it is actually an address through which Internet users can access different websites. Computers use IP addresses, which are a series of numbers, and it is quite clear that memorizing a lot of numbers is so difficult, for this reason, domain names are a good alternative to IP addresses that were created and used to identify entities on the Internet.
The domain name can be a combination of numbers and letters and has different extensions and etc.
To design a website , having the right domain name is just one part, to set up a valuable website, you will need valuable content and other features too.
Domain types:
- Generic Top-Level Domain (gTLDs)
- Country Code Top-Level Domain (ccTLD)
- New top-level domain (nTLDs)
General opinions about the Impact of Domain age on SEO?
Given that search engines try their best to find the high quality or low quality website as soon as possible, so if a site can be shown up for a long time and not be penalized, it is the sign of your website value.
Simply put, time acts as a filter for websites, low quality websites cannot be shown up for a long time.
Actually, it should be noted that the time of creating a domain is not that important, and we must calculate the age of the domain from the time that a website is indexed.
When you search for a phrase in a search engine, top rankings websites on the search results page are the old ones especially in highly competitive markets.
So, Google prefers older domains, but there are still opinions that this factor is not that important.
There are different opinions regarding the impact of domain age, but in general, the quality of a website is definitely much more important in SEO than domain age, because high quality is so important to get a high ranking.
Now the second-largest app store is Apple App store. It has more than 1.85 million apps available for iOS.
Google Play Virtual Store:
Google Play Play is a virtual store for Android applications. This store is created and supported by Google itself. This store is the largest and most comprehensive virtual store for buying and downloading various types of Android applications. This store has about hundreds of millions of active users who enter this store at any time to meet their needs to buy and download different types of Android applications applications. This store is designed by Google in such a way that directs all users to this store, so that every user who has a smartphone has visited this store at least once or twice to use different types of Android applications.
This virtual store includes thousands of Android applications that can be purchased both for money and for free. All companies and application developers are looking to make the applications they build and develop available to millions of users in this store.
Many users visit this store to download or update their smartphone Android apps.
Different types of applications are installed on smartphones. Some of them are installed by default on Android by the mobile manufacturer, such as Google Play, Google Map, etc.
But other applications are installed by users to meet the needs of users. Users can refer to the Google Play virtual store to install such Android applications. Pre-installed apps like Google Play have millions of users and views.
The number of applications in Google Play is 300,000 more than the applications in the App Store Android operating system has a large share and the number of smartphones with Android operating system is more than other operating systems. Therefore, the number of applications available for this operating system is more than other applications. Google Play, which is a virtual store for buying and downloading different types of applications for the Android operating system, has a larger number of applications than other virtual stores for operating systems.
There are over 3.3 billion smartphone users across the world, and they are still increasing in Number at a fast rate. Due to this, the App usage also increases, and to increase the Number of new apps developed per day becomes essential as google play store is one of the largest and most trusted platforms to launch any new app. Most of the app developers start utilizing this platform to introduce their apps; that's why the apps on the google play store are increasing in Number.
In this article, we are going to introduce a number of popular and popular applications.
Total Number of apps on Google Play Store
Right now, the total Number of apps available on google play store averages 2,714,499, and it is also predicted by a researcher named AppBrain, that it continues to rise further in Number by 2022 at a rapid rate.
Total Number of apps released per week and month
There is no limit to the increasing demand for mobile apps . The daily addition of 3739 apps in the google play store.
If users come across old content on your website, they will consider your site as an old site in their mind and will not be able to trust your site one more time to get the answers to their questions, so they will leave your site. Repeating this by other users, cause an increase in the bounce rate and reduces the dwell timeAs you know, bounce rate and dwell time are the two important factors in determining a site ranking on the Google results page, so the website ranking decreases over time. Now, if you constantly update a site and its content, the traffic to it will increase with each update, which has a perfect effect on SEO. In this article, we are going to get acquainted with how to update the content of a site, but more than that, we need to know the effects of updating the site on SEO.
Updating old content is effective in these fields:
- The reason for the trust of more websites to link:
When you update content and post content related to new information, due to the fact that other sites may not have done this update yet and may not have content related to new topics, they may link to your site, so over time your site will be considered as a reputable source.
- Gain user trust:
If the new content quickly replaces the old one, it will gain the trust of users who click on your site to get the answer to their question. It takes effort to achieve any success, as it does here, and if you want to make users trust your website, you should try your best to keep the site up to date, which will become a source and the user may share with others.
Now imagine that a site has not updated its content since then, and has considered the technique of using too many keywords to reach the top rankings, this site will definitely be penalized. According to this point and the previous ones, we must update the content and posts of the site, which we will discuss in the following. In the first step in updating a site, you need to know which content you need to update.
Which content should you update?
- You should monitor pages that have a high number of quality links and also focus on pages that have a lot of links received from quality sites, but have not been able to get high rankings.
SEO and content marketing are similar in some respects and having complete information about each of them separately is so important in achieving the desired result. For a better understanding of the difference between these two, initially, it is necessary to be more aware of the meaning and concept of each one accurately.
What is SEO?
The word SEO stands for Search Engine Optimization . You should perform techniques and activities in all parts of a website for gaining a high ranking in the search engine results page, by doing so you can also increase traffic to your website. The expert who can help us in this field and implements SEO techniques on your website is called a SEO expert .
Simply put, SEO is a set of activities that make the search engine perform better in your website analysis, and basically the ultimate goal of SEO is to rank your website higher on the Google search engine results page.
In general, there are three types of SEO, which we will briefly discuss.
1- on-page SEO:
The set of activities that are being done in the website page in order to optimize it and also achieve high rankings in search engines such as Google, is called on-page SEO. On-page SEO considers all aspects of a web page. By considering all SEO rules, there is an opportunity for you to get a high ranking in search engines . The ultimate goal of on-page SEO is to present your web page to users and search engine as a quality page, valuable and also the one with the most relevant content with the terms searched by users. In this section, various activities are being performed, one of which is the production of quality content so that the user can create a positive user experience.
2- Technical SEO:
In fact, technical SEO is not related to the content of the website. It generally includes techniques to improve the structure of the website. This type of SEO makes a website more recognizable to search engines and by creating a positive user experience attracts search engine attention which makes the search engine check the quality of the website, so it ultimately increases the website traffic .
By registering a website link to a web directory, you can attract as many users as possible to the website and also increase the traffic to your website , so that users can use this list to achieve their goal faster.
What is a Web Directory?
Web Directory is a website which has a list of links to other websites, all of which are related to a common topic and provide an organized way to find websites.
In fact, unlike search engines, which provide users with a list of websites related to the user's keywords, web directories only categorize the list of websites depending on the type of content and activity. Users log in this section to search the websites which have worked in their field of interest.
The difference between a web directory and a search engine:
In a web directory, websites are categorized by topic, while in a search engine, the website categorization is based on keywords.
Plus, in the web directory, related topics and existing links are collected and listed by humans, while in the search engine, all available links are automatically collected and ranked by robots.
As a result of the point mentioned above about the difference between a search engine and a web directory, it can be concluded that a web directory which is created by humans, gives more relevant results to the searched topic, and due to the fact that it is done by robots in search engines, results are irrelevant to the topic being searched and are only based on keywords.
How to create a web directory?
As we mentioned, the entire list in the web directory , which includes a list of related topics is done by humans, and the entire list is selected manually.
The person who is doing this task must add all the required information to related websites, including title, site link and etc., manually to the list.
The web directory may allow other websites that have similar topics to the ones in the list to register their link in it for free, or maybe they have to pay for registering their link, all depending on the way that the web directory works.
How to search the web directory?
To find the desired content in the web directory, there are two methods which are called browse and search, they help to separate different websites from each other and prepare a more usable list of categories, but there is usually a search engine in the web directory which allows you to search the entire website.
Types of web directories:
As mentioned, registering a link in this list may be free or paid, which has led to the creation of two types of web directories.
- Free web directory:
You do not need to pay to register a link in this type of list.
- Paid web directory:
Registering a link in this type of web requires payment.
Tips to help send and register the website links in directories:
- Prepare a list of the names of all the web directories to which you have sent your website link, to avoid wasting your time re-submitting to duplicate websites, this list that you have prepared will also help you in the future because if you design another website you can submit it to all the web directories in the list.
There may be many questions about WordPress , this article tries to answer possible questions, but in the beginning, we need to get acquainted with the definition of WordPress and then, analyze the benefits of using WordPress to give you clear reasons why this system is the most popular content management system and website building software in the world.
What is WordPress?
WordPress is a free content management system for site builders, through which you can launch different types of sites, and depending on the level of knowledge you have in the field of programming and coding you can design and run any type of website. WordPress is the most widely used Content Management System (CMS) in the world. Generally, for starting a small business and a website, WordPress is a great suggestion.
Reasons to use WordPress:
1- We do not have to pay for WordPress:
All users can install WordPress for free and use it to set up a personal or business website. This system is also an open source program, which means that site owners can use it to access, view and modify its source code.
2- Good WordPress relationship with search engines:
Search engines usually rank sites that have used WordPress more than the ones which have not used WordPress to manage their website content and run it, because CMS help search engine robots to crawl a website easier for website analysis.
3- High flexibility of this system:
As we mentioned, WordPress can be used for personal and huge commercial sites, this refers to the high flexibility of this content management system, which meets the needs of all sites through its various plugins.
4- Ease of learning and using it:
A large number of users use WordPress because it is easy to learn to work with, and because of the pleasure that using this system gives to the user, we see an increase in number of people who use WordPress.
5- Can be used quickly after installation:
You can use it right after installing WordPress. You do not need any configuration other than customizing your theme and your favorite plugins.
7- Ability to customize WordPress according to your purpose of using it:
WordPress has a lot of free commercial and personal templates which allow you to change the website according to your purpose. You can also add and expand certain features to make the website function differently.
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