When you are in a place, you often see that many people are using social networks and pay less attention to the real world, so website owners should make effort to do business, advertising and investing in these networks instead of traditional marketing to achieve the best results in a short while.
In this article, we are going to mention the reasons why website owners should try investing in social networks and also its impact on SEO , but first we need to explain social networks.
What is a social network?
Social network is the use of social media sites to communicate with other people. Social networks can have social, commercial or both goals through programs such as Facebook , LinkedIn and Instagram. It has become a significant tool for business owners which are trying to attract customers as much as possible. We will discuss this topic more detailed below.
Reasons why many business owners need to be active on social media:
1- More interaction with users:
The impact that social media has on increasing user interaction should not be underestimated.
Through these networks, business owners can ask questions about their services to find out the level of user satisfaction, and if there are many negative comments about products or services, they should try to fix the problem and renew services, so that they create a positive user experience.
Also, users can easily communicate with website owners through social networks to request their desired product or service and etc.
2- The ability to send personal messages to users:
When users visit a website and find their desired products and services, they will use the website as much as possible, so website owners can use this advantage by sending personal messages on social networks according to user interests in encouraging more users to use the services.
3- Increasing the user engagement rate:
When a user is attracted to your business social media account, the next step is to make him/her more attracted to it, so that you will have regular customers.
Creating quality content, uploading engaging posts, advertising and etc. are the things that can be done in order to attract more users, after a period of time when you are aware of your customer needs you will be able to increase the engagement rate. A user who is attracted to your business social media account, will be definitely attracted to your website too, so you will feel the impact of using social network in SEO .
Even though you care about SEO, you may still fail and not get the desired results, all of which are because of mistakes made in SEO. By realizing the reasons for failure, and discovering the one which caused your website not to reach to the top rankings in the search engine results page, and solving the problem you can achieve success.
Reasons for SEO failure:
1- Focusing too much on keywords:
In optimizing a website , using keywords that increase the traffic to your website is very important, but we should not ignore the fact that content is more important than keywords. We should focus more on producing quality content and a long form one than a short content that has lots of keywords.
Nowadays, Google algorithms such as the Panda algorithm is designed to recognize short, low-quality, low-value content which gives users the opportunity to have access to engaging and rich content in search results, so that it is no longer possible for site owners to use old techniques to rank higher on google.
To solve this problem, you need to replace quality and long form content with short and low quality one so that Google algorithm considers your content as a valuable one.
2- Not taking backlinks seriously:
Backlinks are so important in optimizing a website and should be taken seriously. After producing quality content, website owners may think that backlinks are created by themselves, so they do not try to create them and forget the link building which is one of the most important techniques of website optimization, which will lead to SEO failure.
To solve this problem, you need to create a content which is suitable for linking, in other words, you should try to create a content which is being used as the source of other websites, so that they link to your website regularly.
Over the past few years and before the huge changes and updates in SEO, when users were searching for a topic, they might come across low-quality websites that did not meet their needs, but because of the relevant updates in SEO, low quality websites were identified quickly and high-quality ones replaced them, so that the user could come up with the right websites which met their needs faster.
That is why SEO is one of the most effective ways of marketing and all these referrals are due to its frequent updates.
You must be familiar with the meaning and concept of SEO and you know that all the activities that are being done to optimize a website is called SEO, which ultimately leads to a high website ranking on the Google search results page.
The great importance of SEO has caused it to be frequently updated, and due to the efforts made in the field of improving it, big changes have been taken place which we will discuss in the following.
Big changes in SEO over the past years:
- Improving the quality of content:
Over time, users were repeatedly come across duplicate and low quality content, some of which overused keywords in order to attract Google's attention.
One of the big changes in Google was the introduction of the Panda algorithm , which was created to recognize short, low quality, low value content, so that users would be received engaging and rich content in search results.
After the introduction of the Panda algorithm, people who produced quality content using science and knowledge were successful, and people who only wanted to produce short content with lots of keywords were definitely penalized by Google.
- More websites become mobile-friendly:
Given that nowadays most people spend a lot of time throughout the day on their mobile phones, so if they have a question, they quickly use their mobile phones to search on it.
In the past, most websites were not accessible on mobile phones, and there may still some websites that are not optimized for being used on this device, in which case the website owner have to try their best to optimize their websites for mobile devices, because today Google pays more attention to the websites that are suitable for being used on mobile phones and rewards them by giving a higher ranking on the search results page .
To have a strong and good SEO , we must follow some tips and principles so that we can have a good site SEO. But most site owners and business owners are not familiar with any of the principles of SEO and search engine optimization algorithms and cannot do it themselves. What is the solution in this case? Should they have bad SEO because they do not know the basics of good SEO? The answer to this question is that there are experts and consultants in this field who advise site owners to optimize their SEO and have a strong and good SEO.
Who is an SEO consultant?
An SEO consultant is a person who is very experienced and skilled in the field of SEO and having a good SEO for the site, who has become an expert in this field. A person who only has SEO knowledge and has not experienced many failures and successes cannot be considered a good SEO consultant. A good SEO consultant is someone who also has success and failure experiences with SEO knowledge so that he can solve a crisis if needed. Manage. SEO Consultant is constantly updating its knowledge and information with new optimization algorithms and search engines to provide good and strong SEO for site owners. An SEO consultant is an expert who, after gaining a lot of experience and knowledge, has reached a stage of skill that can implement the principles of good SEO for other site owners and businesses. Website owners need to have an expert with them to know how to work with new algorithms, review new SEO principles and have a strong SEO to increase traffic, conversion rates and conversion rates, etc.
What skills should an SEO consultant have?
Since SEO consultants must know all the principles and algorithms to have a strong SEO, they must always keep their information and knowledge up to date. A good SEO consultant is always familiar with all Google algorithms such as Panda algorithm , Penguin algorithm, etc. In order to be able to provide specialized and useful advice for site owners, it must also have a strong articulation technique. On the other hand, having a good SEO requires some research, the consultant and SEO expert must have all the necessary information and skills for a thorough review. Be aware. Another skill that an SEO consultant and expert should have is the ability to focus on content strategies to help site owners better produce and publish content. SEO consultant should know the appropriate and effective keywords for different businesses to select the best keywords that are searched by more users. In addition, the SEO consultant must have other skills to be able to help site owners in relation to the site and social networks, producing quality content, examining the behavior of the audience, examining the behavior of the site competitors, and so on.
In order to have a good SEO and get the desired results, you must follow the principles of SEO, which is why you must be familiar with white hat and black hat SEO to be able to optimize legal and principled SEO.
In order for your website to be at the top of the search engine search results for users, what features should the website have?
In fact, the Google search engine has announced that it is very focused on the quality of websites and wants to provide the best websites to its users, so it has identified some algorithms and components to be the best website. In terms of quality, security, reliability for users at the top of search results.
There are over 200 components to identifying and determining the best website. 200 may seem like a big number. Of course, it should be noted that the website should not have all 200 components, in this article we will tell you the most important factors that Google has considered in 2020. Of course, note that in addition to these factors, there are other factors that Google pays attention to, and the presence of these factors on the site does not mean that other factors are not present in it.
Examples of significant Google factors in 2020
1- Paying attention to getting the best backlinks
Backlinks or external links are among the factors that are very important in ranking a site in search results . Of course, it has been heard in some sites that backlinks have no effect on the site ranking, but this is not the case. In 2020, backlinks are among the effective factors in increasing site visits and rankings . Of course, placing a simple backlink on one of the remote sites or even reputable sites cannot have a positive effect on your site ranking.
The backlink you put should include some features:
Link Score:
One of the features that your backlinks should have is that they should be of high quality. Google has announced that each link will be considered a link rating. So with algorithms like Penguin, you can no longer use low quality links. For example, using corrupted or so-called spammed links, in addition to not having a positive effect on your site, may even reduce your site's ranking and penalties. Therefore, pay close attention to the quality of the links so that the quality score you receive from Google is higher.
Google has developed algorithms to deal with unsafe and unreliable sites to provide the best service to its users. There are some sites that try to deceive users by presenting false content, in which case they will face protests from many users. Google has introduced the YMYL algorithm in 2018 to deal with this problem and provide the best and most reliable sites as a result of user search. This algorithm is designed and provided to deal with and remove unsafe sites or sites that seek to deceive users. YMYL stands for your money, your life, which indicates that this algorithm will affect more sites whose field of work is health and treatment or financial and economic.
How the YMYL algorithm works
This algorithm will affect sites that operate in the field of health or financial and economic. Because most sites were trying to deceive users and offer them advice that had a negative impact on their health. Or many sites deceived users to steal money and scams, which led to protests from many users. Google developed an algorithm to counter such scam sites that targeted people's health and money. In fact, Google, as the representative of many users, came to consider many strictures for such sites to prevent users from losing money and scams.
How this algorithm works is that it puts all the sites that work in the field of medicine, treatment, health, economics, finance, loans, etc. under a magnifying glass and analyzes all their contents so that if Seeing something that deceives the user removes the website from its list so that it is not displayed to users.
After a website has been analyzed by the YMYL algorithm and the type of website has been identified in what field it operates, websites whose type of activity is in the field of treatment, health and finance are examined by the EAT algorithm for further assurance and analysis placed.
This algorithm was created in 2019 and was used to remove unreliable websites from the lists displayed in search results. The algorithm removed many unreliable sites that provided unreliable content to deceive users, after which it became clear that Google was focusing on providing quality and reliable content.
In simpler terms, it can be said that the sensitivity of this algorithm is on websites that operate in the field of health and health and financial and economic. First, all sites are reviewed and analyzed by this algorithm. If the websites are in the field of medical and financial activities, they will be further examined by the E.A.T algorithm. Sites that are examined by the E.A.T algorithm, all their content and content are analyzed very carefully to remove the site from the list of displays in users' search results if there is something suspicious that deceives users.
Linking is used to direct users from page to page to increase traffic or introduce and advertise. Linking is done in two types of external linking and internal linking and has a great impact on the SEO of the site . To have a good SEO, you can use this opportunity, but linking must be done in principle. For basic linking, pay attention to the points mentioned in this article.
Internal linking is called linking that is done between different pages of a website. The way a website links from one page to another. External link building is when another website links to one of the pages of your website, which is also called backlink or external link.
The importance of internal linking
Optimizing the internal links of the website helps users to better find and access related content and pages, in which case the needs of users can be met in the best way and form.
In addition, crawlers in search engines and optimization can more easily move inside your site posts, pages and content, which has a very good and positive effect on you. In other words, internal linking , if done in a principled and standard way, will have a positive and good effect on indexing the website address and pages.
Bounce rate, which is the most important measure of users, is inversely related to internal link building. The lower the bounce rate, the better your internal link building is.
The advantage of internal links for Google
Internal linking allows users to easily access the content they want and spend a lot of time on the website to read and visit the post and benefit from related content and easily access them.
If users enter the website and seek to meet their needs, and in the meantime encounter their favorite content, they will also refer to other pages of the site to obtain more relevant content and will spend a lot of time on the site, which causes Reduces user repulsion and bounce rate. The lower the bounce rate, the better, and the higher the Google score for that website.
When internal linking is done inside the website, users who enter the website and read the content of the site, if that content is fruitful and useful for them, will definitely follow the other content of the site with more interest and enthusiasm.
With internal linking, the site traffic will increase significantly and the bounce rate will decrease. As the bounce rate on the site decreases, the SEO of the site will improve and Google will put the website in a better position.
Ahrefs and SEMrush are among the tools for SEO analysis , each with its own characteristics and properties. If you want to choose one of these two tools for SEO analysis of your site, you must first get acquainted with their features and specifications, then compare the specifications of the two based on your needs to choose one for your SEO analysis
We compare each of these SEO analysis tools in different parameters:
- Keyword research
- Inspection, analysis of backlinks and external links
- Technical and strong SEO of the site and the position of the keywords
- Features Additional specifications
- Cost and price
SEMrush tool:
This tool was launched in 2008 by a small group of SEO and IT experts. The goal of the small group in launching this tool was to create a competitive and research service for online and virtual marketing. This tool, after undergoing many changes and improvements over a decade, became the main and effective tool in digital and online marketing or experts and specialists.
This tool includes keyword research, link building, and more. This tool is a very powerful and effective analytics tool that if you use this tool, you can improve some of your SEO points in the top rankings of search results and make a lot of progress compared to your competitors.
Ahrefs tool:
This tool was developed and launched in 2010 as a tool for analyzing backlinks and external links. Over time, with many changes and improvements, it has become a powerful SEO analytics tool that is used by skilled experts for SEO analysis. This complete analytics tool can help you in the fields of SEO, keyword research, content marketing, and more. This tool has a very attractive and easy user interface and is very easy to work with. It is also safe to say that there is no tool on the market that can compete with the Ahrefs tool in terms of backlinks and external links analysis.
Keyword research in Ahrefs and SEMrush tools
Keywords are one of the most important elements in SEO and keyword research helps you to gain a better and deeper understanding of your audience, how to search for them, their needs and ....
Keyword research with SEMrush:
First of all, we must say that this tool is known among SEO experts as a keyword researcher, and experts know and love this tool because of the power and characteristics of keyword research. You can use this tool to type your desired keyword in the search box and get information about keywords. The information you get through this tool can help you choose the best keyword and improve your SEO and keyword level.
You must use a server to make your website public and visible to the public. In other words, you have to use servers to host your website. When using servers, you should pay attention to the performance of the site, the amount of hardware power, cost and resources, because there are different types of servers. To know which server your site is suitable for, you should first get acquainted with different types of servers and then, based on your needs, you can find the right server to host your website.
The servers are ready to host websites in two types, dedicated and virtual. But each of these servers has its own function, which we will get acquainted with in this article.
Types of servers
Types of servers are divided into three categories depending on the type of function and the amount of access to resources and user needs.
1- Dedicated server
2- Virtual server
3- Shared hosting
Dedicated server
Unlike a virtual server, a dedicated server provides all the features and powers to users and other users do not share the server resources, but all the resources on the server are fully available to users. The main and tangible difference between dedicated and virtual servers is that the amount of access and how to manage server software resources are the same on both servers, but the amount of access and how to manage hardware resources of dedicated servers is much more than virtual servers. There are no restrictions on the use of hardware resources on dedicated servers, and users can use and use as much hardware as the processing power has. The amount of access and management of software resources in virtual and dedicated servers are equal, but the amount of access to hardware resources in dedicated servers is much greater and wider than virtual servers.
Virtual server
To better explain and understand the function of the virtual server , we compare it to an independent unit in a large and luxurious residential complex. In this case, the virtual server as an independent unit and equipped with all the facilities in a large complex. Those who live in an independent unit have all the facilities and equipment of other parts of the luxurious complex in their independent unit, but for traveling and using the elevator and other things, they must be used jointly with other people by observing and following the general rules of the complex. Many people refer to a virtual server as a shared server that they use with other people as long as they follow its rules. Unlike shared hosting, which manages the server through the admin panel, in a virtual server , users have direct access to the server itself and can easily manage it. In virtual servers, users can completely and remotely perform all server software settings, install and set up, and customize.
There is a lot of content in the virtual world and the Internet, and in order to be the best among all these visual and video content , you need to know some tips about content production and be sure to follow them. Note that if you do not have appropriate and valuable content and cannot attract the user, you will be easily left out. Content production has principles and rules that must be observed and make you different from all content producers and publishers.
What is Video Content Marketing?
The purpose of video content marketing is to produce visual content to attract more audiences. This content can be produced to promote and introduce the product, education, entertainment, etc. Since visual and animated content such as video has a great impact on attracting and influencing the audience, video production is used for each purpose. Video is a powerful medium for conveying a message and is an opportunity for business owners to improve their marketing and business.
In the first step, you must know your audience and determine who your target audience is, what age group they are, what they are looking for, etc. To meet the needs of your audience , you must first identify their needs and then the strategy. Take the right steps to produce good quality content. The content you produce should be tailored to the user's needs in order to meet their needs and wants, and should also be designed to attract the user to watch it at first glance. You will not get good results if the content you produce is such that the user does not like it after spending a lot of time and volume to download it. Therefore, your product content must be worth downloading and viewing, and after watching it, something must have been added to their information.
How to implement a content production strategy?
You need to know enough about your audience, know their needs, assess their style and taste so that you can produce content that the audience wants. To differentiate yourself from all content creators, you need to create a special value for the audience, or in other words, create value. The content produced must be such that it communicates with the audience.
Another important point in content production strategy is to pay attention to content distribution and sharing. You may have produced content that is great but has not been seen by users and audiences, which lowers the value of your production. So in addition to paying attention to the tips and principles of producing great content, you should also pay attention to how it is distributed and shared so that it can be seen more.
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