If you have ever worked in web design and design, you know that perfect web design requires knowledge of web design. Of course, there are many ways and languages to do this, and people choose the method and language for designing and managing a website, depending on their needs and expertise. Each of these methods has its own advantages and disadvantages, and in order to be able to make a good and appropriate choice, you must be familiar with the characteristics of each of them so that you can finally choose the appropriate method.
What is a content management system or CMS?
Content management system is a system or software that is installed on the server and is used for content management and you can use these systems without the need for programming knowledge and web design, without the need for professional coding. Manage your site In other words, dynamic pages need such systems as CMS to manage content. Content management systems are available to users in two types: paid (dedicated) and free (open source).
Types of content management systems:
Content management systems are generally divided into two categories:
These types of content management systems are open source or open source and their code and source code are available to users and users from all over the world can change and develop its code depending on their needs. These systems are free and available to users and site designers for free. The advantage of this type of system is that all experts from all over the world have access to the code and can modify and develop it and provide free plugins to users. Of course, these types of systems meet all the needs of users and cover their needs and wants, but for very large businesses, some code can be developed if necessary.
Open source content management systems:
- They are cheap and do not require high fees for licensing and upgrades.
- Everyone can develop and offer new plugins, so there are many free plugins.
- There are many free and attractive themes and templates.
Shared content management systems:
These types of systems have the same functionality as open source content management systems , except that the code of this system is not available to users and it is not possible to change or develop the code. This type of content management system is not free and to use this type of system, you have to buy a subscription from the seller and its provider. The cost of these systems can be paid monthly, annually or in a package. Of course, it should be noted that the cost of templates, hosts and the like are not separate and are calculated on the purchased package.
Analyzing a website allows you to realize your weakness in each field and put too much effort to repair and strengthen the weak part of the website as much as possible, continuously analyze the website and try not to lag behind competitors, so you can maintain your position in the search engine results page. It is important to note that the analysis of a website must be done completely, including site load speed analysis, dwell time analysis, analyze positive or negative user experience and etc., that by knowing all this points you can realize the real position of your website.
What is website analysis?
Analyzing a website allows you to access data and information that reflects the performance of your website, the important thing is that without a proper, accurate and appropriate analysis, it is impossible to make any decision and find an optimal way to optimize your website on a search engine results page .
In the way of doing correct and principled analysis of a website, first, the most important step is to be able to determine and realize the goal of analyzing the website, correctly, the next step is creating meaningful content, and always visualize to optimize a website according to the data analysis. Finally, we have to implement all the changes in order to optimize the website and do this operation continuously to achieve the goal we had from the beginning.
Also, if you have trouble analyzing the website or if analyzing the website data is complicated, it is possible for you to use SEO tools to analyze your site as quickly and accurately as possible. We will explain more about the website analysis and tools in this article.
Steps to achieve an analysis:
Determine the correct goal:
Analyzing a site is a must, but a less principled one is not accepted.
The goal of analyzing a website may be, optimizing site content, site speed optimization, optimizing bounce rate, optimizing the performance of a website, optimizing the user experience, or other goals. First, let's know what our goal of website analysis is.
Visualize the ways to reach the ideal website:
Check all the information and data, if you realize that the website traffic is low, by data investigation, you will come to the conclusion that the reason is the low speed of the website that has caused few visits and low click-through rate , so it is an ideal way for you to recognize the weak points of the website and work on them.
To identify the best site on the Internet, there were sites that ranked the best sites based on traffic. One of these sites, which was created with the aim of ranking sites based on traffic and traffic, was Alexa, which was created in 1996.
What is Alexa?
This site was created with the aim of ranking different types of sites on the Internet, taking into account the criteria of number of visitors and site traffic. The operation and calculation of Alexa site is based on the number of visitors. As the number of visits to a site increases, the points and rank that the site receives from Alexa will decrease. This means that the higher the number of visitors to a site, the lower the ranking it will receive from Alexa. A lower ranking received by Alexa means that the site is better. For example, because Google has more visitors, the rankings it receives from Alexa will be lower. Google's Alexa rank is 1 because it has a large number of visitors. Alexa has different criteria and criteria for ranking sites, each of which has its own coefficients, and Alexa site examines a site, and finally based on the same criteria and their coefficients to a ranking site allocates.
Alexa is currently not only a system for ranking sites , but also used for SEO, analytics, PPC, keyword finding tools, and more. Alexa is now a competitor to Google by changing its algorithms and strategies.
To examine how much Alexa has an impact on a site's SEO , we need to look at it from different angles.
Misconceptions about Alexa
Myth 1:
Many users and site owners mistakenly think that Alexa is the same as Google rankings, and the better they rank in Alexa, the more they get in Google. But they are hard to mistake because the rankings that Alexa receives in the rankings have nothing to do with Google rankings.
Myth 2:
Alexa has nothing to do with Google, directly or indirectly, and they are completely separate. Google had page rank for its sites, which has recently become obsolete. Because Google's goal is not to rank sites based on traffic, but to display the most relevant site to the user search.
Alexa site ranking algorithms and criteria
Alexa has different types of criteria for ranking sites, each of which has its own coefficients, and according to their coefficients, calculations are performed and the final ranking is assigned to the site.
Here are some of the criteria that Alexa considers for ranking a site:
The local web is suitable for obtaining more information from various databases, and by searching, you can easily reach all your desired items. There are many software and applications that you must use to install them on your mobile phone or desktop system. These soft wares and applications may be very large. To solve this problem and ease of work, web applications are designed that do not require installation to use software or applications and can be accessed and used through the web.
What is a web application?
Web applications are actually software services that are provided to users on the web. In the past, to perform daily tasks, it was necessary to install software on the desktop system or application on the mobile operating system, but today, with the emergence of web applications, there is no need to install applications with a larger volume, and only through Web and enter the URL can be accessed and used by the application. Websites may have been used in the past as resources for accessing content, but today, with the combination of websites and applications, the functionality of websites has also changed and increased. Web apps work just like any other app, and they have an attractive user interface just like any other app. Web applications also have the ability to be responsive and are accessible through both smart devices and desktop systems. The name of advanced web applications means that we add features or capabilities to the program step by step, or step by step, without the need for higher versions to support devices or hardware and software resources. Have more days.
How to access and use web applications
As the name implies, access to this type of application is possible through websites. In this way, by entering their address and URL in the search engine search bar, they can be easily accessed. After first entering the web applications via the web, you will see a message titled Add shortcuts to the desktop screen or add shortcuts to the mobile page Add to home screen. And you can easily access it later by adding its shortcuts on your desktop screen. The difference between web application shortcuts and software installation is that the volume of installation programs is very large, but web application shortcuts have no volume and can be easily added and removed.
Features and Benefits of Using Progressive Web Apps
High execution speed:
Due to the fact that they do not require any hardware or software to install and are installed on virtual Internet hosts and servers, it has a very high speed in setting up and running. Such applications are installed on virtual hosts and servers and are not installed on any device or hardware, which is why the speed of processing and launching it is higher than other programs. Users can access such web applications easily and quickly by having a system and the Internet, and also because such applications do not need to be downloaded and installed, they are faster to launch and run.
In recent decades, communication between users and site owners or business owners has been one-way, and communication between them has been only for sending letters, calls or things like that. But today, with the advancement of technology, communication between users and business owners has expanded so that users can also produce content for businesses, which is user-generated content called UGC . We will explain more about UGC in the following.
What does UGC stand for?
UGC stands for user generated content . User-generated content is very useful and effective for businesses. A clear example of UGCs are posts that users upload to social networks such as Instagram , YouTube, Facebook , etc. Or the comments and comments that users put under different types of posts are the same as UGC or user-generated content. UGCs can have different types depending on the type of business. For example, they can be video, video, text or anything else. Therefore, the content produced by the user in a business can be of different types and there are no restrictions. If user-generated content is important to your business, you need to create a space that encourages the user to produce content.
What is UGC?
Until decades ago, there was a big wall and distance between users and business owners, so the communication between them was quite limited and one-way. This limitation of communication between users and business owners meant that they were not informed of each other's views. In this case, they could not take the necessary measures to meet the needs of their users and improve their business. But today, with the advancement of technology, space has emerged that makes the relationship between users and business owners wider and more unlimited. In this case, users are in touch with business owners and can apply their opinions to them. It is even possible for users to generate content. User-generated content can come in many forms, with some experts saying that every move a user makes on a site or page is a UGC. Even if a star comments on a site, it is considered user-generated content.
If you have a website where user-generated content is very important, experts say it is better to pay close attention to the following three points and also create a space that encourages users to produce content and activity.
It is valuable and effective content that has the following three characteristics:
- Published publicly in the cyberspace of the website or social pages.
- The necessary effort has been made to produce that content.
- Produced professionally in a specific and of course related framework and format. (This framework can vary depending on the type of business.)
Site conversion rate is another indicator of impact and marketing returns. By using the conversion rate, you can measure the impact and quality of the activities you perform on the site. The conversion rate is used to calculate the amount and number of users you have invited to the action you have invited. For example, you want to invite users to click on a link, in which case your conversion rate will be the number of users you follow. In other words, the conversion rate clearly indicates whether your efforts to convince users to do something have been successful. The higher the conversion rate, the better. Therefore, conversion rate is one of the other indicators to evaluate the site's return and ranking.
What is the conversion rate?
Conversion rate in plain language is the number of users who convert and act according to what you say. Or in other words, the conversion rate is the number of users you were able to persuade to do what you wanted them to do. Depending on the type of business and your goal, what you want users to do will vary.
The most common goals in conversion rates are as follows:
- Activate a paid or free subscription, subscribe to newsletters or download sites and watch movies
- Contact your company
- Make purchases
- Complete and submit contact forms and other types of forms
- Register on the website and activate the account
- Download an item or file such as digital and electronic books, mobile apps , applications
- Upgrading the services received
- More interaction with the site, such as increasing the time spent on the site, increasing the amount of comments, more visits, visiting similar and related sites
These are examples of the most common conversion rates that site owners try to persuade and persuade users to do, because the higher the conversion rate , the better your website's quality.
How to calculate the conversion rate?
Calculating the conversion rate is very easy. The hardest part is persuading users to do what you want them to do. All you have to do to calculate the conversion rate is divide the number and conversion rate by the total number of visitors and then multiply it by 100 to find the percentage. In this case, the conversion rate of your site will be obtained. In other words, we divide the number of convinced users by the total number of users and visitors, and finally multiply it by 100 to find the percentage. A higher conversion rate indicates that the number of convinced users is higher, and this is very good.
The content you put on your site reflects your knowledge and information, expertise and how important you are to your users. If you do not leave any posts for a long time or do not update your old posts, you will miss a valuable opportunity and even your site traffic may suddenly decrease.
Why should we update old posts and website content?
Imagine a user is looking for something that comes across your site post, in which case the user at first glance realizes that your post is old and has not been updated and may not read your post at all and leave your site unimportant and not even return to your site. Because the user will notice at first glance that the content is old and may assume that you do not have enough knowledge and expertise in posting and do not care about your users. The next series will refuse to visit your site.
Or else the old content you wrote may be based on old Google and SEO algorithms that are outdated at this time, in which case your post will be negatively damaged. For example, according to Google's previous algorithms, writing a large number of keywords in a post has had a great positive effect, but if you follow this outdated algorithm, your post may be completely ignored.
In general, there are three types of scenarios for the negative impact of old posts:
1- If your website is not updated and there are old posts in it, Google will show your site when searching in the lower categories of search results due to the importance of updating and updating the content. Or it may even display search results on subsequent pages.
2- Older posts on your website may have been written according to old Google algorithms that are now obsolete. In this case, when optimizing your website posts, it may have negative effects and reject your post due to non-compliance and non-compliance with new algorithms.
3- You may want to put different keywords for your old posts and Google will show some of the screws of your site or put some of them in the high rank that make it difficult to display your post in the top search results or Impossible.
Important tips for updating old posts:
Updating old posts is much more cost-effective than creating new ones:
Creating new posts requires very high costs, which is not cost-effective at all. Instead of creating new posts, it is better to update the old posts and adapt them to the new Google algorithms and the needs of the users. In other words, old posts are the capital and main treasures of any website. But the mistake that business owners may make is to think that the more posts on a website, the better it will be at attracting users, which is why such people and business owners are so involved. They do not pay attention to creating new posts to old posts that are treasures and do not update them to attract more users.
Quality is more important than quantity:
The number of posts shared on a website may be very large, but most of them are duplicate and similar to each other, so that none of the several similar posts can meet the needs of the user. In this case, none of the several posts can satisfy the user, because it is not of sufficient quality. The strategy that the more posts, the more traffic will be old and now it does not have much efficiency and impact, instead of a large number of duplicate posts and similar quality posts have a great impact on attracting users and increasing traffic on your site
In order to be better able to be present in the job market and overcome your other competitors and make good progress, you should be familiar with some terms that exist in the field of web and site design so that you can easily set goals and find good and suitable ways to Use success, increase traffic and visit your website . One of the most widely used terms in the field of web and SEO is the concept of spiders and reptiles. This article contains valuable concepts and explanations about these terms that can be very useful for beginners in this field. It is recommended that site owners and newcomers do not miss this article and its description.
The concept of spiders in SEO
Having software called spiders in search engines can be a very interesting topic for users. Many users may be wondering what the spider has to do with search engines and SEO. To answer this question, we need to analyze the performance of the spider in the main world to discover its similarity in the real world and the virtual world of the Internet. Spider-Man jumps from building to building and from wall to wall, dismantling tall buildings. In the virtual world of the Internet and search engines, when optimizing sites , crawlers and spiders inside search engines go to the site and other pages through in-site links. In other words, the links on sites and pages act like spider webs, and spiders go from page to page and from site to site through the same links. Spider is software that has been placed inside search engines and optimized to go to various pages and sites through links and optimize their content.
Crawlers are software that follow the links on pages as an algorithm to reach different and related pages and index their contents for search engine databases so that the search engine database is always up to date and can After the user search, display the result easily and quickly for the user.
Spiders are software that scrolls from page to page, scanning and indexing their contents. The links that spiders use to go to other pages are called feeds. Spiders use the links on the pages as a webbing thread. Here we can understand the importance of internal and external linking , and site owners need to be careful about linking in order for their site pages to be better indexed and placed in search engine databases.
How spiders and crawlers work
Spiders use it to index the pages of your website through links on various pages. Spiders work according to certain policies. Their work policies are as follows:
- Selection Policy:
One of the policies that spiders use to select pages from the website to be indexed. This means that they use this policy to determine which pages of the website should be indexed.
- Re - Visit Policy:
A policy used to review and revisit web pages. As web pages are first viewed and optimized by search engines and then placed in a list, it is up to the spiders to revisit and rediscover which of the web pages in the list should be revisited. Be re-examined and this diagnosis is made using this policy. In other words, this policy is used when crawlers have indexed page content and placed it in database directories, but for better and easier access they should check the links in the database, which The review is done through this policy.
to be able to evaluate and evaluate the performance and efficiency of your site. For better and easier review, Google provides a service for its users that can accurately review and evaluate the site for users. Working with this review tool is very easy, so that the user interface is easy and user-friendly, and even non-experts with very simple training can easily work with this tool and review their site. To learn more about this tool and how to work with it, it is recommended to follow this article.
What is Google Analytics?
Google Analytics is a tool for analyzing and reporting on how a site works. By analyzing the site, Google Analytics provides valuable information such as how users behave, conversion rates, inbound traffic, SEO weaknesses , strengths, etc. to site owners, and site owners can easily identify the site's weaknesses by having this information. Identify yourself and improve them for better performance. There are many tools to do this. A very important point that distinguishes the Google Analytics tool from other tools is that it is available to all users completely free of charge and it is also very easy to work with and has an attractive and easy user interface that all experts and Non-specialists can easily work with this tool. The information you receive about your site from this tool is very valuable and you can focus on them to improve the performance of your site. Know information such as inbound traffic, bounce rate, conversion rate, impression, length of stay on the page, popular pages, the impact of keywords, etc. on your site pages or social networks and improve your page to get better rankings. forgave.
This information was only a small part of Google Analytics reports. Another thing that makes Google Analytics popular among users is that it is compatible with all tools and services and can be combined with them and provide valuable information to users. Tools like Google AdWords, YouTube , Tag Manager, etc.
The reason why site owners use the Google Analytics tool
Website owners are looking to increase traffic, increase traffic, get top rankings in search results, improve site SEO , improve keywords, etc. and want to have a high-traffic and strong site. To have this type of site, you need analysts who are aware of their strengths and weaknesses so that they can focus more on their strengths and improve their weaknesses. The best and most appropriate tool that will help site owners to do this is the Google Analytics tool , which is free and easy to use, and also has the ability to be compatible and combined with other tools for further analysis. Therefore, to have a strong and popular site, they use this tool and can get answers to their possible questions.
The questions that Google Analytics tool answers by submitting its analysis reports are as follows:
- What topics are most interested in my site readers and visitors?
- Which marketing technique has had the most positive impact on site traffic and conversion rates?
- What links and sites have visitors been directed to my site?
- How and to what extent my site converts and clicks my site
- How many of my audiences could I turn into a customer?
- What were the characteristics of users who became customers?
- How long do users spend on my site?
- Which page of my website has had the most time and the most users?
- Which pages of my website have been popular with users?
- What is the average amount of time users spending on my site?
- Is the speed of my website good or does it need to be increased?
- What smart device do users use to log in to the site?
- Is it necessary to make the site responsive and able to display on all devices?
- Where are most of my users and visitors from?
- Some people visit my site on a daily, weekly, monthly basis
- When the site has faced an increase and decrease in traffic
You can get more website traffic by optimizing the website due to the popularity that you will gain as a result of optimization. There are some ways of being successful in SEO which we are going to mention in this text.
What is SEO?
The word SEO stands for search Engine Optimization A set of activities must be done in order to do SEO for your website, these activities are being done both inside and outside the website for improving the rankings in search engines and eventually help you gain more website traffic, as well as more click-through rate . The person who implements SEO techniques on your website is called a SEO expert , who can improve your ranking in search results pages as a result of getting high website traffic.
The history of SEO:
In the past, SEO and all the related factors were not widespread as today, and SEO experts were only able to optimize the pages of websites based on the effective factors of website ranking to reach high rankings in the search engine results page. As a result of the changes that occurred in the field of SEO and its international development, a professional SEO expert should be able to update website old content constantly, as well as proper production of quality content according to the user needs analysis to make a great user experience by answering all of their questions, which is the main cause of ranking improvement in search engine results page.
Another difference between the past version of SEO and the latest one, is that the website optimization was only done for desktop computers, due to the fact that smartphones were not invented yet, computers were the main and only tool to communicate over the internet, so today SEO expertsare facing lots of changes, and they should focus on optimizingmobile applications and ensure that their website is accessible from mobile devices to give users the opportunity of meeting their needs by using their mobile phones which are more portable and easier to use, so this opportunity can also help you to make the website optimization process faster. Another change in the field of SEO occurred when applications like face book, Instagram and etc., were launched. Before launching these applications and their huge impacts (whether beneficial or negative) on human beings' life, the content of a website was shared via email, which didn’t have enough impact on website optimization, but these applications were game changers because they had a huge impact on website optimization.
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