Social networking is one of the new technologies that has recently affected human life, so that people cannot be even a day away from these networks. Social networks, in addition to being used to communicate with people, also have significant effects in the field of business and marketing.Because everyone has access to social media and uses it to connect with friends and do everyday things, social media can be used to succeed in marketing and business. But because these networks are new, people make some common mistakes in using them intentionally or unintentionally, which have a detrimental effect on their business instead of positive ones. In this article, we will tell you about some common and destructive mistakes in social networks.
Each of the social networks is like a separate country in which the activity has some rules and frameworks that, if not observed, will cause harm to other people and their reputation, or sometimes lead to the payment of fines.
Those who use social media to market and drive people to their website, it is necessary to pay attention to the points mentioned in this article.
Lack of strategy
None of the businesses that have no strategy or plan have had any success in their activities. To succeed in your business, you need to define your strategy in advance and plan carefully for each time and each step, because without planning, your business will be suspended in the air and you will not be able to take any useful action.
Having a strategy means determining the type of activity, gaining sufficient knowledge of the business audience, determining the reason for creating a page and account on social networks, determining the times of activity and posting times, determining the type and how to design posts and ...is. You need to have a clear strategy and planning before you start to be successful in order to achieve your desired goal. If you do not follow this and the specific program is not specified, you cannot have significant activity on social networks, so you cannot penetrate your audience and direct them to your website.
Not knowing your audience
Your followers are one of the most important elements of a business page, and in order to attract a large audience, you need to know enough about them to be popular with them. You need to know who your target audience is. What age group are they in? What is their taste? What kind of content production and what kind of pages do they like and prefer? Not knowing enough about your audience will confuse and make you unsuccessful.
Crisis Management
The ability to manage crises is sometimes necessary to solve problems and improve performance on social networks. Based on social networking algorithms, over time, your pages may have problems or a decrease in followers, and so on. For example, this may be due to duplicate content and your posting process. In this case, you should identify the problem and replace it with better solutions so that you can manage this course well and get rid of this situation.
SEO is actually the production of content, and content is one of the most important parts of the site, which also has a great impact on site SEO. But in order for the content to have a good effect on SEO it is necessary to observe important points in content production, one of these important points in content production is the length of the content. The content you write should be acceptable in terms of the length of the optimization engines. The minimum number of words according to Google algorithm was about 350 words. If the content you produce has less than 50 words of text, Google will not prioritize showing it to users because it thinks it is not quality content.
In this article, we will tell you the important points along the content and its effect to increase the site ranking .
The importance of content length in SEO
Content is good for optimization engines that are longer. This means that Google's search engine optimization and search engine seeks quality and valuable content to display to users, so complete and worthy content to display in the top search results is long and has a number of words between 1000 and 2000. But if you do not follow the standard content length, it will not have a good effect on your site SEO.
Why content is important
Content is the heart of SEO . This term and slogan is mostly used among designers and site owners, but what does it mean?
Content is one of the most important elements in SEO, Google is more sensitive to content due to its new algorithms and tries to optimize the content and provide the best, most accurate and highest quality content to users. For this reason, if your site has a good ranking and ranking, but the content you produce is not principled, standard and quality, it may not show your content in the search results. The content is the same text, images, videos, infographics, etc. that you use and view a lot during the day.
Content is important because search engines optimize the same content on the site and display it to the user, if there is no content there will be no SEO and ranking.
Why write long content?
What is the difference between writing short and long content? This is a question you may be asking yourself. But according to Google algorithms, it provides content after the optimization for the user that is complete and longer and can respond to all the answers and needs of the user accurately and in detail. Of course, you should note that writing long content does not mean using irrelevant content and sentences, and you should produce complete content related to the target keywords. For the convenience and readability of what you write, it should have a simple and neat structure and layout. Separate and specify different parts such as header and body of text, use list and indexing if necessary.
Over time, scams and insecurities increase in the context of the World Wide Web , and there are many profiteers who are waiting for an opportunity to commit fraud through the Internet. Seeing these profiteers, the concept of Internet security is much better. They understand and understand and know how to behave in this vast and global network. But knowing this alone cannot prevent people from making a profit, you must think of tricks and solutions to prevent greater insecurity and fraud.
Website owners and designers need to design a secure and trustworthy platform for their users so that people can safely enjoy their site content. If a site's security is too low, it may lose users. Because today, more people visit or buy sites that ensure their information security and avoid sites that have low security, while having high site security has become one of the SEO factors, that is, to want a good site SEO . You need to increase the security of your site and ensure its security.
Many ordinary users who have no security expertise think that they can use any Internet firewall and antivirus to enter any site without any harm to their information. But this is a mistake because hackers and profiteers are much smarter and always design and find other ways and tricks to infiltrate and defraud.
HTTPS is a ranking signal
Google is a search engine and optimization engine that optimizes sites and examines them based on new algorithms and techniques, whichever is closer to Google algorithms , displays it in the top rankings of search results for users. Gives. One of the factors that Google considers and optimizes for optimizing and displaying in the top search rankings is the high security of the site. Google tries to introduce the best and most useful sites to users and display them for easy access to the top rankings in search results. Therefore, one of the features of a good site is that it is safe so that users can visit or even buy the site safely and without fear of disclosing their personal information. Designers and site owners should keep in mind that more than 70% of site traffic is through Google, so this is a good opportunity to increase site security, both increase traffic, visits and approval from Google and cause Ensure the security of your site for users.
SEO is not just about producing good quality content, with Google algorithms changing, security sites become a priority. Of course, producing good and specific content is important along with making the site secure. A site may have good quality content but it is not secure at all, in which case Google will keep the site away so that users do not have access to it.
https is a ranking signal, in fact sites that are secure use this ssl. Sites that are not secure, using Mozilla and Chrome browsers, a red banner is displayed next to the site address, which indicates that the site is not secure, and this way users can find out if a site is safe or not. But surely secure sites benefit from SSL https .
Website design is a relatively difficult task. To design a principled and user-friendly site, there are some points that should be adhered to; Otherwise, we will have an unprincipled and non-standard site. There is no general rule for site design, but site designers must know and follow some tips, if they do not follow some very small problems will cause problems. The need for the same elements is the same in all sites, but we must pay attention to how to select and use different elements such as photos, text, video, infographics, etc.
There are some tips that, if followed, will make your site stay in the minds of your audience and make your site design different from other site designs.
Text balance
The number and type of fonts you use to write text play a very important role in how the text is seen and read. To write a legible and attractive text, you should pay a lot of attention to thickness, font type, lam size, font color, background color, and so on.
Font size:
According to the principles and standards, the font size of the topic, heading, text writing, footers, ... should be different to make a difference and make the reading process easier. Of course, it should be noted that today the use of large fonts and clear menus has become common, and for more readability should not use small font size.
Colors: Used to show very important points, or to create variety. ُ But unfortunately many sites are unaware of colors. One of the mistakes that site designers may make in using colors is that they use a light pen color on a white background color. Avoid dark colors such as black for the background, as this color will irritate the reader in high and low light and in the dark and light, and the user may not prefer your content because of the background color.
Number of fonts:
Use two or three different types of fonts in the text to create variety and not tire the reader. The uniformity of the text causes the visitor to get tired, and even if you use the same type of font, try to increase and decrease its size in some parts so as not to cause the visitor to get tired and also to specify different and important parts. Of course, you should keep in mind that excessive use of a large number of different fonts does not make the reader attractive, but it does not make the reader tired, so do not overuse various fonts.
Website and blog owners spend a lot of effort, time and energy writing and preparing their posts. After preparing the website and blog post, they wait for it to be optimized by search engines and their traffic to increase so that they can be more easily seen by the public. You may find yourself spending a lot of energy and time writing and preparing a website post, and after it is optimized by search engines, wait for people and users to see them, and after seeing or Read your valuable comments, or say criticisms to improve them, and you get positive energy from them, or use them to improve performance and post.
Some users may comment, others may use the post regardless of the comment, or your post may not be such as to encourage the user to comment. You should remember the principle of 10.90 in increasing the comments of your posts on your site , that is, about 10% of your audience leave comments for your posts and 90% of them use only your posts. Of course, increasing the number of comments and persuading users to comment is not an easy task at all, but it is possible. As a website owner and post designer , you should behave in a way that encourages the user to comment, because in this case, the user sees that his opinion is very important to you and must express his opinion about the post.
Of course, it is true that comments are not a good and important criterion for evaluating your site, but it is a good currency for search engines and a good incentive for blog owners to continue the same path or improve their performance.
In this article, we want to tell you some effective and important points that motivate users to comment, if you want to receive a huge flood of comments from users and increase traffic and visits to your website , valuable tips that We continue to say do not miss.
1. Create a passion for writing
It is a very important and heavy responsibility to keep the user and the reader enthusiastic from the beginning to the end of the post and to make the user be impressed by your content and read it to the end. But when writing and designing a post, you should keep in mind that your tone should be friendly and intimate in order to communicate and interact with the user, and you should also assume that a direct interaction between you and the user from There through your post. The tone of your speech and writing should be such that it does not bore the user and he can read your article easily and legibly and be useful to him. Many studies have shown that if you use sincere dialect and communicate with the user, in the end the user will be encouraged to interact more with you and this interaction can be present in the form of messages and comments.
Google AdWords is one of the most effective advertising methods in Google search engine. Some people mistakenly think that the advertising process on Google is called Google AdWords, but this is not the case. Google AdWords is one of the methods and ways for virtual advertising and marketing that also requires a huge cost. Advertising through Google AdWords is the best and most effective and of course the most expensive ways of advertising and marketing, so that most of Google's revenue is from Google AdWords.
Using Google AdWords is not easy and in addition to being costly, it also requires training courses, and you cannot use these Google features just by having a Google account. Some web designers and marketers enter this field without sufficient knowledge and information, which does not receive any results other than huge costs. In fact, Google AdWords is a subset of click-through ads.
What is Google AdWords?
Google's advertising section is dedicated to advertisers where advertisers use this section to invest in valuable keywords and thus improve their position in search results, which is the same as Google AdWords . Google is holding an auction for keywords, and business owners and site owners are buying relevant and preferred keywords based on their place in Google results. In fact, the illusion that Google AdWords is free is a joke and a rumor, because to invest in keywords and buy their place in search results, you have to compete with competitors and pay a lot of money.
Who is Google AdWords for?
Google AdWords is more useful for those who own a business and a website. In this case, business owners can use Google AdWords to use effective and competitive keywords to increase traffic and ranking of their site. Whatever business you have, you can use the benefits and features of Google AdWords to have a strong SEO , to appear in the top rankings of search results. The use of Google AdWords has often been effective and beneficial for business owners in increasing traffic and ranking in search results. Of course, business owners and users of Google AdWords should be careful not to invest in unrelated or useless keywords and do not waste their money.
Use of Google AdWords
You can use Google AdWords when you want to be more visible and appear in the top rankings in search results for a limited time, for example, festival times or discounts, and by investing in related keywords and Well, get the result you want.
Using Google AdWords is the best and most appropriate option when more and more users enter your site for any reason and in any way increase and return your investment.
If you do not have a strong SEO and you are not displayed in the first and top links of Google, spend money and invest in an effective keyword to be in the top rankings of Google.
SEO is a very important issue in virtual marketing and site and store site design . To be successful in this field, you must be familiar with the concepts of SEO and how to control it. SEO is actually the amount of traffic and visits to the site, and the more it is, the more the site and business are seen and ultimately lead to your success. But in order to increase traffic and traffic, there are points that are very important to follow, and you must read and follow the points listed in the continuation of the article in order to have a strong and powerful SEO .
What is SEO?
SEO site is a site that is optimized by search engines to increase traffic and be seen better by the user.
In order to observe the SEO of the site and increase the traffic, it is better to first get acquainted with the meaning and concept of SEO and how it works. Later, by observing the mentioned points, you can increase the ranking of the site.
To better understand the subject of SEO, we will first divide this phrase into its constituent components and explain each of them, then we will deal with the main concept and SEO.
The purpose of search engine optimization is to increase search traffic or increase the ranking in search results.
For displaying the site or the content which is shared on the stein first for users when searching, more work needs to be done on search engine optimization. Working on SEO to increase ranking and view when searching, requires some basic and specialized information that should be followed to achieve a better result.
The meaning and concept of the content is all images, videos, texts, audio and infographics or a combination of all of these.
Contents are classified into 4 groups:
Landing pages:
Pages and content designed solely for advertising, and display next to the main pages. These pages are displayed in smaller dimensions than the main page, and have special effects to attract users. These pages and contents are also called click-through ads or PPS.
Product pages:
These pages are mostly designed on store sites to sell products.
Fixed pages:
The content that is in the fixed part of the page is content such as information, about us, contact with us in the eyes of users...
Blog posts:
These contents are the most common and slang types of content, which are the combination of text, image, sound, etc.
There are some important points that if observed, the content and site will be optimized and will make search engines such as Google, easily identify and confirm the shared content and display search results for users in the first place. Search engine optimization process for working conveniencely, is divided into three parts:
As time goes by and algorithms change, the SEO techniques of the site also change and improve. In order to have a good SEO, it is better to always be up-to-date and in line with new techniques, even if we are not familiar with new techniques and use old techniques, it will give us the opposite result and our site SEO will be greatly damaged. Here are some old techniques that have negative results and vice versa in site SEO to avoid using them.
Create pages with the same content
In the past, creating multiple pages with the same and similar content (content that points to a common theme) was very effective in increasing traffic, ranking and having a good SEO . In this case, Google would rank and rank such pages when optimizing. But by changing Google's techniques and algorithms to pages that have the same keyword, in addition to not ranking and yes, it causes them to enter into a close competition with each other, in the end none of them gets a good ranking.
For example, if the Google search engine optimizes two store sites that have all the same content and only different product names, it will notice that the contents are the same and compare them with each other and ultimately does not rank well for either. To prevent this from happening, it is better to change at least half of the site content or rebuild the site from scratch so that Google recognizes your content as new and unique.
Send bulk emails to get links
The key word is SEO and link backbone SEO and in having good SEO and high traffic , linking to other sites is a reasonable and effective option. There are many ways to create a good opportunity for linking, but you should be careful not to use outdated methods to do so because it may ultimately reduce the value of your work and the decline of your site. Sending multiple emails and messages to site and business owners for linking or guest posting has been common in the past, but today it is an obsolete and spammy method because of the large number of emails to business owners. Those who do not receive any benefit from linking will be bothered. So it is better to send a message and request linking to people who we are sure will do it for us, then we will get a better result.
Get more links to increase rankings
Links are very effective and important in having good SEO , linking in terms of Google algorithms means approving the content of your website and introducing it to users on another site. If you have a low ranking and your site content is not optimized or of low quality, no matter how much you use the linking technique will not have a good effect because it is better to focus on increasing the quality of content according to the new algorithms and techniques 2020 do. If you have low quality content on your website and use a lot of backlinks, not only will it not have a good effect but it may even cause your site to decline. So the use of a lot of backlinks has been effective due to the old techniques, but the new techniques are obsolete and will have negative effects if you use this technique.
Add marginal content to improve SEO
Having content is very important for having SEO, in other words, content is an important part of SEO and without content, there is no SEO. So according to this article, to have a good SEO, we must have good content. In the old techniques, to increase the ranking and better optimization, keywords were used in the margins or footer and pages, which Google considered them as content and had a good and high score in ranking and optimizing those sites. They were. But due to the change in Google algorithms and the advancement of SEO techniques , search engines will not be fooled by these tricks and will not have any good effect on the site ranking, so instead of using these deceptive tricks, it is better to focus on improving content quality, Because Google has become so smart that it recognizes what the purpose of your content is, who your content audience is and ....
The desire of all website owners is to be able to optimize their website as soon as possible in all fields, so that they can get a high ranking in the search engine results page and ultimately get high traffic to their website, which is one of the things that has a great impact on Google rankings. Now we are going to talk about the optimization of the website on mobile in this article.Mobile SEO is the act of optimizing your website for users on smartphones and tablets. In other words, the process of ensuring that users who access to your website through mobile devices and tablets will get a great user experience after using the website through the act of site optimization that you have done.
Use Google mobile-friendly test:
To check if a website is easily accessible on mobile device for the user or not, you can use Google mobile-friendly test. The way of using this tool is to type the URL of the website you want to check, it gives you a list of problems identified by this tool, which your website has in the field of being accessible on mobile devices, this test usually takes less than a minute, which can help you to optimize your website on mobile devices .
Algorithms that Google uses to rank the websites on mobile:
1- Mobile-Friendly Algorithm:
The Mobile-Friendly algorithm caused web designers to design mobile-compatible websites so that, the user could use the most accessible tool, mobile, to enter a site without any error.
2- Mobile First Index Algorithm:
With the increasing use of mobile phones, Google introduced another algorithm called Mobile First Index, which showed that Google's first priority for ranking websites is the mobile version, and the second one is the desktop version, which made a huge change in website designers’ programs.
After the introduction of this algorithm, websites that were not optimized for mobile faced a decrease of ranking in the Google search engine results page, while websites with the following features had an increase in website ranking:
- Websites that had a high loading speed on mobile.
- Websites which provided a good user experience because they didn’t need to visit the website through desktop.
In order for users to trust a website more and spend more time on it, the content on that website should meet all the needs of the user.
Given the above, you definitely know that producing a valuable content is a difficult task that requires a lot of knowledge, which we will discuss more detailed in this regard.Simply put, the content must be understandable to all users so that they can use that content to get the answer of their questions. After attracting users to the content of the website, website owners will achieve their goals, which may include, earning money, increasing website traffic , increasing sales, and so on.
Should content production be taken seriously?
In fact, producing a suitable content will attract more users to the website, it helps with gaining a positive user experience as a result they will introduce your website to other users in social media, eventually you will achieve success without a doubt. In other words, if you do not produce quality content you will lag behind the competitors.
As we mentioned above, content production is a must that cannot be ignored, we must know the strategies to produce a suitable and more accurate one to achieve the desired results.
Content production is different from SEO:
SEO and content production are so similar to each other, and achieving success is only possible by knowing each of them completely.
For a better understanding, we have mentioned SEO definition briefly below, then we are going to mention the strategies for producing a useful and suitable content.
The first step in doing anything, including producing content, is having an idea. First, you need to identify the website field, then start generating new ideas and topics based on that field.
2- Select keywords:
The most important part of content is using keywords within your website, which helps a lot to improve the quality of it in terms of SEO. List the keywords that you want to work on, so that you can do it correctly. Use SEO tools and find the most visited ones.
3- Choose the appropriate title:
In content production , one of the main steps is to choose a suitable title to attract users, and by using the right words in the title, we can get a lot of traffic to the site , so the important point in content production is that, be as careful as possible in writing the title.
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