In order to increase the website ranking , initially, the website must be indexed by a search engine. If a website contains valuable content, but it cannot be analyzed by a search engine, it will not receive any visits due to the fact that it is not displayed in the search engine results page.
After realizing the fact that your website pages are not indexed yet, you should definitely look for the reasons why google is not indexing your website, then find the solution and solve all problems to get high traffic to your website. In this article, we try to find out the reasons of this problem, but first we need to know what does it mean for a website to be indexed?Index means to record and list the information. When you upload content on the website, Google begins to analyze the website and content by its crawlers, if you follow all rules and principles considered by Google, the new content of the website will be displayed in search results.
If Google rules are not followed on the website, the content will not be indexed by Google and will not be shown in search results.
Simply put, the indexing process includes: analyzing the pages of a website by Google bots and storing all of their important information in the main Google database, to be presented to users while searching for keywords related to that page.
How to find out if your website is indexed or not?
1- Use the site map:
You can check the sitemap in the Google Search Console, and it will provide you with other useful information such as how many pages in your XML sitemap have been submitted to Google and how many have been indexed.
2- Check the Index Coverage report:
Another way to find out if a website content is indexed or not is to check the Index Coverage report in the Google Search Console section.
This section provides you with all the information in the form of graphs, information such as how many pages of your website have been indexed and also shows you how many URLs have been removed.
Get help from “site: domain.com”:
By entering your domain name, you can get information such as the maximum number of URLs indexed for this domain in Google.
Google has many algorithms that continuously analyze the website and rank it in search engines. One of the factors that these algorithms and bots consider for ranking a website is the content and the up-to-dateness of the website content. We are going to explain this topic in this regard.A website must be constantly updated in terms of both appearance and performance in order not to lag behind competing sites.
In general, given that these days most of the people meet lots of their needs online and spend most of their time on the Internet, updates that are done regularly, causes the business to grow and reach its highest level, on the other hand, not updating causes the website to move to a lower rank.
As we mentioned, Google has many algorithms that analyze the website and rank it. Google is constantly updating its algorithms and constantly changing the factors that they examine, and these bots are becoming more and closer to the human intelligence.
Considering all the cases mentioned, updating the content of the website is of a great importance, and we will discuss the reason of this importance in the following.
Importance of updating content:
1- Be up-to-date to get more attention from search engine algorithms:
Google's search engine algorithms are computer programs that have mathematical functions and formulas that analyze and categorize the contents of websites with the help of search engine crawlers. The goal of search engines is to provide the most appropriate result to the user. When a website is updating frequently, and the more you update your website with new articles, downloads and web pages, the more often you can attract a search engine attention. The more search engines pay attention to your website and constantly analyze the content of your site, the higher your website will rank and ultimately the higher website traffic you will get.
2- Be up-to-date to attract more users:
Users are constantly looking for their answers and meeting their needs online. Imagine that a user clicks on the title of your website after searching for a topic, and after entering your website, is faced with an old content. What do you think is going to happen? Obviously, he/she will leave your website as quickly as possible, and search again to meet his/her needs and mentions your site as a worthless and useless one and this user experience is also created over time for other users and will reduce the traffic of your website and decrease the website ranking in the search engine results page .
A keyword is a word or combination of words that simplifies the search process and summarizes the entire content into one keyword. The search and SEO process is based on the keyword. Keywords are a summary of the titles that define our content. From an SEO perspective, keywords are words that enter the search engine into search engines and eventually link to the content they want.
A keyword is a word or combination of words that simplifies the search process and summarizes the entire content into one keyword. The search and SEO process is keyword based. Keywords are summaries of the titles that define our content. From an SEO perspective, keywords are the words that search engines enter into search engines and ultimately link to the content they want. To have a strong SEO and high traffic and traffic, we must focus on how to select and optimize keywords, so that by choosing the right keyword, we can increase traffic and have a strong SEO . Read on to find out how to choose the right keyword and its impact on your site's SEO .
What is a keyword and what should it have?
Keyword is actually the totality of the topic about which the article or content is written, the keyword is the summary of all the content in one word. If we want to summarize the whole text and content in one word that is easier to search and more understandable, it is the key word. The keyword draws an overview of the content in the user's mind. In other words, a keyword is a word that Google recognizes and searches for your content, and you use the keyword to help search engines search content. So to increase the ranking , you must be careful in choosing the key.
In general, it can be said that the keyword is one of the important words of the content that should have two characteristics:
1- Be related to the topic of activity and discussion
2- Has been searched by users in abundance and more
In fact, when people are looking for a content, they search for a small and concise word and of course full of content to reach all the content they want, this small and concise word is a keyword that has a great impact on increasing the ranking and ranking of the site .
Redirect is a common way to change the address of pages, in the sense it means to move and redirect to a path, and performs redirection and address operations for all types of site pages. To manage the pages of your site, it is better to experience such practical experiences in times of need and necessity to better serve your users. In this article, we will talk about the concept, application, types of redirects and their differences.
In some cases, you may want to move your site from one address to another for different reasons, in which case you should use the redirect technique.
Or in other cases, suppose you want to delete a page completely and transfer the traffic and traffic to another page, but you may encounter reduced traffic, traffic and SEO damage. what's the solution? The suggested solution to keep traffic or minimize traffic is to use the redirect technique and redirect. This technique transfers your page with all the contents and posts and traffic and visits from one address to another. Of course, you should be aware that you may experience some reduction in traffic.
Types of redirects
Redirect 301:
This type of redirect is used when it works and you want to completely delete a page in an address for some reason and transfer all its information and contents to another page. This redirect is used to permanently change the address and path of the pages and permanently redirects the contents of one page to another. Of course, according to Matt Katz, about 15% of page traffic and page rank will not be transferred to the new page, and 75% of the old page traffic will be transferred to the new page. As much as possible, you should try not to need a redirect because it reduces traffic on the new page by 15% compared to the old page. In this type of redirect, a message is sent to the search engines that the site has changed its address permanently. Permanent can mean a period of one year or more. In other words, search engines index the new address instead of the old address and transfer all rankings and rankings from the old address to the new page address. The old page and address will be erased from search engine memory after a while, after it is no longer used and loses its value and credibility.
Redirect 302 (HTTP 1.0 only):
To better understand Redirect 302 , we must have a correct understanding of the performance of Redirect 301 .
This redirect, unlike the 301 redirect, can be used when you temporarily move your page to a page with a new address. For example, you want to clear your page completely and continue working until you create a new page in which case you temporarily transfer the contents of your previous page to another page so that after creating and preparing a new page, your content will be permanently Put it on.
In order to increase SEO , increase traffic, attract the audience and the user, and of course maintain it, important measures must be taken that are liked by the user and thus attract the user. Infographic design is one of the effective measures in attracting and retaining the user because its purpose is to facilitate and facilitate the understanding of the subject in a short time for the user.
What is an infographic?
An infographic is a combination of the words "info" and "graphics" and is called an image that includes information and combined data of images, tables, charts, charts and other graphic icons to provide long and very complex information in a simple and clear way. Infographics in places such as information, placing long content in the minimum space, practical tips, surveys, maps and video and sketching routines, summarizing several types of information in one image, training, increasing the speed of content transfer, facilitating the understanding of the purpose of information and has a very effective application .
Infographics are new techniques for displaying important information visually and visually. Infographics can display long information and large texts in a concise and useful way for users. Using infographics to convey content, instead of magazines and long texts, is a great help and a great impact on search engine optimization , because the impact of content on the site is greater and better than long texts.
Infographics are used to create great links as well as convey content on social media. Infographics use information data and images and graphics to convey information efficiently to the user.
Infographics already exist, but recently they have become very popular and have gained a lot of popularity on social media such as Facebook, Pinterest , etc. From the old examples of infographics, we can mention road maps. Infographics are popular and interesting among people because they are more attractive than long and dull texts and articles, and convey information visually to users.
The natural aspect of the human brain is such that the speed of processing visual information is much faster than textual information and data, which is why infographics have gained so much influence and popularity among people and social media.
Infographics are effective in content marketing because:
- About 90% of users find graphic content generated for marketing effective.
- The use of graphic content increases the percentage of future marketing success.
- Graphic content marketing is 60% less than traditional marketing.
- Statistics show that 8 out of 10 users and customers are affected by infographics, and infographics have enabled users to communicate well with information and data, which will eventually lead to users' purchases.
High loading speed of the site is one of the features that has a great impact on attracting and retaining the user, if the time between user clicks to enter your site until the site loads, more than 3 to 5 seconds, the user is disappointed with your site and It may not even wait for your site to open, so the high loading speed of the site has a very important role and effect in retaining users and increasing traffic site and visits.
You might say to yourself that having a high-speed upload option is impossible because the volume of content and photos and bulky graphic designs prevent you from speeding up, but that's not what you think! As a designer or site owner, you can reduce the loading time of your site to some extent by observing some rules and tips, small and large, and using speed-up plugins.
In this article, we will say a few tips and plugins to increase the loading speed and reduce the loading time of the site, along with its advantages and disadvantages.
Why is it important to increase the loading speed of the site?
According to some Google standards and statistics, if a site loads between 3 to 5 seconds, it will have a negative effect on the scores received by search engines like Google, this standard of Google is a little stricter.
It is very important for business and store site owners that their site loading speed is high, because 80% of users who are not satisfied with the site's performance and loading speed will have no desire to buy the site's products.
If you think your site is loading slow, pay attention to the content below.
A web designer has to go through the steps in optimizing a website properly in order to get a good feedback from Google algorithms and get more views by increasing the website ranking in search results.Linkless Mentions is the name of a business or a name that is mentioned without any additional links or any reference without a link that is used to optimize the website in the search engine. The interesting point is that linkless mentions has become so important these days.
In general, from the earliest days, the Google search engine has used links as a tool to determine the relevance and credibility of website pages. The more links you give to a page from a particular website, especially from reputable ones, the more important it is to Google in search.
In fact, generally, links are so important in SEO and show the trust of the user, and according to all these points mentioned, SEO experts try their best to increase the ranking of their website by acquiring links or buying them, which is one of the key factors in SEO strategy
Every year, Google provides valid and up-to-date algorithms for ranking websites based on different features of a website. The following section mentions three algorithms: Penguin, Google PageRank, and Fred, which measure websites according to the type of linking or penalize them for having too many unwanted links. This makes the link creation much more specialized than before for SEO experts.
Penguin algorithm:
The penguin algorithm was created with the aim of identifying unnatural link building and spam, this algorithm pays a lot of attention to linking websites and tries to penalize websites which contains irrelevant backlinks and the ones which content is irrelevant to keywords.
Today, with the advancement of technology and increasing the activity load of people, jobs have been created in accordance with modern technology that can be done remotely and without the need for physical presence, as well as at any time of the day. General skills and expertise are not required to do these jobs, and people can work and earn more by focusing on their own talents.
Who is a freelancer and what does he / she do?
- A freelancer literally means "freelance" and the term means "being your own boss." A freelancer is someone who works for themselves and their specialty and does not necessarily have any affiliation with the organization, institution, or company. They work independently through forums or through reputable websites.
- Freelancers use their profession and expertise to carry out projects of different people at different times without any obligation to a person or organization. Freelancer is free and free to change his / her employer. Freelancers work as a project and are not employed in a company or organization. Freelancing is mostly done online and remotely, and of course it can be in person and physically. It is done both part-time and full-time. The freelancer is responsible for all the project work and the work is not divided. In fact, freelancing does not have a partner and even rarely participates in group and team work.
Talent Required for Freelancers:
Freelancers are constantly negotiating and persuading clients to get a project and determine its details, so people who want to work as a freelancer must have the skill of negotiation and persuasion, because it is up to one person to do all the work. Persuasion skills, in addition to helping a person get a project and attract a customer, are also useful in some areas during the project. Therefore, every freelancer must have a strong art of expression and the power of speech.
- Since zero to one hundred tasks are the responsibility of the freelancer, the person must also have a managerial spirit. Management does not only lead to large projects such as oil and gas projects, but also to a two-week project that requires management, which, if not project management and time management, will face failure. So a freelancer must be a skilled spokesperson and a skilled manager to be able to manage the project.
- A freelancer is a professional speaker, senior manager, and meticulous reporter who is involved in reporting from the moment he or she accepts the project and begins writing the proposal until the minutes are presented.
- The freelancer must make an acceptable report of his or her smallest details.
- Freelancers are more freely dependent on the field of knowledge and literature. Jobs that can be done remotely by freelancers are: writing, editing, programming, web design, translation, illustration, marketing, film and content production, etc. Web marketing and web design is one of the most popular jobs. Is freelancing.
With the outbreak of the corona virus these days, the question is whether the spread of the virus has affected businesses and businesses? Have all the effects been negative and caused jobs to decline? What kind of jobs have been most affected? To answer these questions, we must examine the SEO and traffic of virtual businesses to find the answer to this question.
The question these days is whether the Corona virus affects SEO and search engine traffic.
With the outbreak of the Corona virus , we faced the closure of many businesses, schools, centers, and the increase in the activities of some other centers, businesses, and organizations.
Many jobs and professions were shut down to protect people's health and prevent the spread of the virus as much as possible, but some other businesses have started to work more to meet the needs of the people, such as providing health, food, clothing, etc. Therefore, it can be said that the outbreak of Corona virus has not harmed all businesses and has created golden opportunities for some jobs and professions. With golden opportunities for business to thrive in some businesses while meeting the needs of the people, business owners need to be vigilant to advance their business growth goals in order to succeed. Of course, this does not mean that he took advantage of this critical situation that everyone should help each other. Rather, it is necessary to use the appropriate opportunities for the prosperity of their profession, taking into account the needs of the people.
Places and businesses such as restaurants, sports clubs, training centers, leisure and entertainment centers, and many centers and businesses that required physical presence were closed. But other online and virtual businesses that were done without physical presence have flourished, such as virtual stores, websites, ...
In this article, we will look at the effects of SEO on increasing the purchasing power and prosperity of virtual businesses during the Corona era.
The positive impact of corona on SEO traffic
With the spread of the Corona virus and the closure of many malls and traffic jams around the city, many small and medium-sized store sites are experiencing large volumes of traffic and product sales, which is a result of meeting the needs of people virtually. And it happens remotely. This means that people need to meet their needs virtually and in person to prevent the spread of the coronavirus as much as possible. People buy online so that after feeling the need, they go to the store site to supply it and search for the product they want and after checking it, as a result, they proceed to buy. Of course, the product must be such that it convinces the user to buy.
External links are the hyperlinks that point to a domain other than the domain in which the link is located. Summarizing the concept in easy words, if another website refers you, it is considered an external link to your site. Likewise, if you link to another website, that will also be regarded as an external link.It should be noted that the most important goal of all websites is to gain high rankings in search engines . One of these strategies is to get positive feedback from Google and prove that the site is valuable to google. One of the ways to achieve this goal, is to create external and internal links. In this article we are going to explain external linking.
The words that are usually displayed by a different color in the text or underlined ones which attract attention, are the anchor texts, which by clicking on them, we will move to a new page. Anchor text is considered as one of the most important activities for website optimization called internal linking and external linking. Of course, SEO experts believe that external links are a better source for gaining high ranking in search engines because search engines value external links more.
The general concept of external links:
An external link is actually a link that refers to an external domain. In other words, we can say that the links you receive from other websites are actually external links, and also if someone else has linked to your site. The fact is that they also receive external links from your site, which in fact increases the value and credibility of the website because Google believes that the opinion of others is much more important than the opinion that you have about your website.
To be able to rank a website on Google in 2021, you should not neglect the value of linking and the need of developing a strategy that will help you get high quality and valuable links. Simply put, links are one of the most important ranking factors.
Of course, it should be noted that one of the most difficult parts of ranking a website is external link building , which you should look at each external link as a vote.
The higher quality and valuable links your site refers to, the higher you will rank on Google and therefore, the higher organic traffic you will get. Of course, the value of links is not all the same, and some can even reduce website traffic, we will define this topic more below. There are so many strategies that a web designer can use to build links that implementing some of these strategies are easier than others, and of course it is hard to choose the right one to use because not all links have the same value, using some of them can even cause damage to the website and has more negative effect than a positive one.
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