Due to widespread network expansion, which is available for public use, digital advertising is one of the most practical ways to increase site traffic , overtime the value of traditional marketing methods will be diminished, now we are going to describe the search engine marketing more. Search Engine Marketing (SEM) is actually a type of internet marketing that is all about optimizing your website by adding it to the search results page with the help of paid advertising. Through SEM, you can eventually increase the traffic to your website.
It should be noted that search engine marketing is sometimes called pay per click ( PPC ).
SEO comparison with SEM:
SEO stands for search engine optimization. To do SEO, you need to do techniques and activities both inside and outside the website to get a high ranking in the search engine results page , and all of these activities are organic, and you don’t need to pay money for them, but when it comes to paid advertising to promote a website, it refers to SEM.
Reasons for the importance of using search engine marketing:
Search engine marketing is a great resource for gaining high ranking and high website traffic because as we mentioned, nowadays due to the popularity and availability of the internet, internet-based activities including internet and digital marketing have a relative superiority than the traditional ones.
Here we are going to mention some of the reasons for the importance of using SEM:
1- Saving time:
It often takes weeks and maybe months to optimize a website to get it to the top of the search engine results page through traditional methods, while using paid advertising, you will immediately get the desired result and attract lots of users in a short period of time.
Website optimization is one of the most important goals that all website designers try to do it as perfect as possible in order to increase the website ranking. The use of keywords is one of the important factors of website optimizing in the Google search engine results. We try to explain Keyword Mapping in an understandable way.Keyword Mapping is one of the most important aspects of search engine optimization that allows search engines to monitor the page rank based on user search, in fact the process of assigning keywords related to different pages of the website is based on detailed keyword research and keyword ranking. In other words, it is a detailed map of keywords that is very important for search engines and provides the ability for search engines to find the exact link between each page based on the user's search and analyze those links.
One of the most important steps in creating keyword mapping is to choose keywords and do thorough research on it, which may be need different tools in this way and has different methods.
Steps to create Keyword Mapping:
First step:
The first step of creating a proper Keyword Mapping, is to make a proper ranking in the keyword list, even if we have already prepared a more or less accurate list of keywords.
You can use Rank Checker & Rank Tracker, to do this task. First, open Rank Tracker and go to Keyword Research> Ranking Keywords, then enter your URL and see what searches bring users to your web pages. Rank Checker is a tool that searches for keywords to rank and review domains, subdomains, social media profiles such as Facebook , Twitter and LinkedIn in several search engines such as Google, Yandex, Bing, Yahoo, Seznam. Ranking can be done for both desktop and mobile devices, for everyone around the word with different types of language varieties.
Second step:
You need to know the goal of users for the keywords research.
Third step:
Now, you need to know the content of those keywords to be more successful in choosing them carefully.
When you are looking for a good music school, or you are looking for information on how to learn music and musical instruments, you immediately go to Google's powerful search engine and select sites to read. Which are displayed at the beginning of the page because these pages are more important to you and also you are sure of its validity and approval of those sites by Google, so you enter the sites in the first place and you are sure of the accuracy and validity of their information.If you have a site that is looking to increase rankings and you want to show your site in the first place for users when searching Google, pay attention to the points mentioned in the following article.
The things that will be said on this site are important and effective points in SEO. In order to prevent the simulators from working, Google has presented a vague and concise theory of its algorithm and work process, which in order to succeed in increasing the ranking and ranking of the site, one must pay attention to the points mentioned by Google. This algorithm of Google has been constantly changing and has changed at different times, which makes the complexity and difficulty of SEO work. But in order to succeed in increasing the ranking and having a better SEO , you need to be updated and follow the effective tips.
How to increase site ranking?
Here are some ways to increase traffic and rankings . For ease of work and better understanding, we have divided these methods into different sections:
To better categorize these methods, we have divided them into the following categories:
Site Domain Optimization:
This section includes methods and algorithms for domain selection and site and domain hosting on the World Wide Web.
Internal SEO :
This section includes strategies and methods that make Google trust the site and also make your site visible to other search engines and Google monitors.
Optimizing a website is very important and causes the increase of website traffic and success in any online career.
Now we have to go beyond the limits and use international tools to introduce our services internationally, to make our website accessible for users around the world, so you can get closer to your main goal. In line with achieving this goal, international SEO can be used, which we will explain in this regard.
What is International SEO?
International SEO is the process of organizing and optimizing a website pages. Through this website optimization, search engines can easily determine which countries you want to target and which languages you will use for your website as well as your business.
What is the difference between international SEO and regular SEO?
The word SEO stands for Search Engine Optimization . To do SEO, you need to perform techniques and activities inside or outside the website to get a high website ranking in search engines . This will increase user visits as well as website traffic. International SEO is exactly the same as regular SEO, with a difference that in international SEO your business is based on geographical location. By performing techniques, you attract users from near and far geographical locations, which attract users from all around the world with different languages and cultures.
In other words, in international SEO, instead of optimizing your website to increase traffic to your website from nearby locations and attracting users with a common language and culture, you optimize it worldwide.
What are the reasons of using international SEO?
To be as successful as possible, we need to attract users from different regions to increase website traffic. To achieve this goal, international SEO is very important and can be a great way to improve the position and progress in business because this is a method that many web designers are unaware of, and most of them haven’t use it yet.
In other words, international SEO can create a better user experience (UX) for all users of your website and make all of them feel satisfied, and even share your website in social networks such as Facebook , Instagram and etc., so that it helps your website to get a high ranking on the Google search page easily, and eventually you will achieve great success.
Today, with the advancement of technology and the increase of people's jobs, the need of people to learn more in the shortest time has increased. To meet people's need for education at any time and place, you need to think of a way for people to be able to study at any time and place. With the advancement of technology and through the World Wide Web , this solution is possible.
What is online education?
Online education or distance learning without the need for physical presence is an education that has recently attracted the attention of many groups and has gained great popularity among students and older and working volunteers.
Online education is better for people who have a lot of work and commitment, or for those who have geographical reasons for not attending traditional classes.
Features and benefits such as saving time, cost, energy, no need for physical presence, better learning, the possibility to learn multiple times, the ability to access the resource at any time and place, has completed the online learning process.
Recently, online education has been presented to people with attractive face, which has gained considerable popularity among people.
With online training people can:
Attend training classes without the need for travel and relocation. They can receive a degree without the need for physical presence in the class.
People can connect with students and people around the world.
At the same time as being engaged in a job or taking care of other fields, they can also carry out academic activities and learning.
They no longer need to leave their village, city, country and place of residence.
There is no set time to attend class, so people can study and learn at any time.
There is no limit to the number of times you can view class content, and people can access the content multiple times.
The main purpose of website owners is to optimize their websites and get their website noticed by the Google search engine so that they can improve website ranking Have you ever wondered how search engines measure the value of a website? How they crawl between different pages of a website and index them? Here are the answers to these questions.
You may have heard of Sitemap , it's good to know the value of Sitemap for ranking on search engine results and site optimization, it acts just like a map for bots.
What is a sitemap?
Sitemap is a file that contains information about the content of pages, photos and other important information of the website and the relationship between them that all search engines such as Google use this file to examine the website with more ability and awareness.
In other words, a sitemap is an XML file that contains a list of all the URLs. By using the sitemap you have access to more information about the URLs plus, they inform the search engines about the more important contents, which helps to Index websites easily. Search engines like Google use a program called spider.
Spider app:
The spider search engine is also known as a web crawler. In fact, it is an Internet bot that scans websites and stores important information for search engine indexing.
What is the reason of using the sitemap?
Sitemap allows Google bots to access the entire website without any size limit, these bots do not have the ability of a user to view and categorize the entire website separately, thus they help to optimize the search engine because they allow search engines to find the whole content that a webmaster wants to discover and index on their website and make the best use of the XML sitemap, which, as we mentioned, is a list of website URLs.
In order not to lag behind your competitors, you need to be up to date and do a set of activities to increase site ranking and site traffic in search engine results . One of the activities that can be done in this field is internal site SEO. Before you get to know the internal site SEO , you need to get acquainted with SEO first:
What is SEO?
The word SEO stands for Search Engine Optimization. For doing SEO, an SEO expert should perform techniques and activities inside or outside the site, which are called internal site SEO and external site SEO, respectively, which you should do to get a high ranking website in search engines . This set of activities will increase user visits and site traffic. Someone who implements SEO techniques on your website is called an SEO expert and the set of SEO activities which is done to improve website quality is called SEO services that increase website traffic and ranking of your web page in the search engine results page, of course, a number of websites use illegal methods to increase the website ranking, and they don't use methods which are approved by search engines, but they will be identified by search engines. These kinds of websites will be recognized as soon as possible, and will be fined. If the website has committed many illegal acts, it will be penalized by the search engine. This kind of activities of such sites is called black hat SEO . Now it is time to deal with the details of SEO. As we mentioned, there are two kinds of SEO that in this article, we are going to introduce you the internal site SEO completely.
What is internal site SEO?
The set of actions that are done inside the website page in order to optimize the web page and achieve high rankings and high traffic in search engines such as Google. Internal site SEO considers all aspects of a web page by observing all the principles of SEO, so you can achieve a high ranking in search engines in a legal way. The ultimate goal of internal site SEO is to make your page as a valuable and reputable page, as well as containing the most relevant content with the terms searched on search engines by users. To achieve this goal through the internal site SEO site, the following set of tasks must be done.
Different types of internal site optimization techniques:
1. Pay attention to the meta description:
The meta description section provides a complete description of everything that represents the content, and is the best part to use keywords to show the search engine that the content and the title are related to each other as well as your business. And if you do not write the meta description correctly, then Google cannot find a connection between the page meta description, title and content, so it will spam the site, therefore you should pay attention to this part, and it should be your priority in doing activities that take place in site SEO.
Amazon and eBay are among the world famous companies and sites that sell products online and provide services to buyers and sellers, but each of these sites has its own process and method of service. Which are different from each other and each has advantages for its users and buyers. These two sites have been operating since 1995 and have been competing with each other to improve their business process and gain user satisfaction. Before pointing out the differences between the activity and sales of these two online stores , it is better to know a little about your active reputation.
Amazon:
Amazon is a company and online store site founded in 1995 by Jeff Bezos. The company actually sold books early and later increased the range of its products. All the products sold on this site are modern and up-to-date products. That is, it has not been used before. Amazon focuses more on the delivery of goods, explaining in one of its lectures at RE: MARS how to transport goods using drones. About 50 planes, 300 trailers and 20,000 vans have been collected to transport and deliver products and customer orders.
Amazon has even focused on modernizing the order, and in addition to the search and order option based on the customer's requested photo, has also provided voice order for the convenience of customers.
This option is such that without the need to go through the product selection and payment process, buyers can easily place their orders in just a fraction of a second, just by calling Alexa and saying, for example, "Alexa, please order a shampoo." Do.
e-bay:
The company and site is a merchant that is a seller because it receives most of its revenue from taxes collected from sellers. This site is not the main seller of goods and products and is only an intermediary for selling the goods of sellers and buying buyers. In other words, it is an online platform for selling sellers' products. It should be noted that most of the goods sold on this site are not newly produced and modern goods. The goods available on this site include: antiques, collectibles, clothes, old coins, sports memorabilia, musical instruments, boats and trucks, cars, real estate, industrial equipment, etc.
User experience is a dynamic concept which is constantly changing over time due to the change of usage conditions and the expansion of application field. Also, the user experience in using a service is different for each person, each user may gain dissimilar experience according to his/her Different conditions and non-identical goals in using a service.
What is User Experience?
UX stands for User Experience, which means the experience of a user in using a service. It is actually something that sticks in users' mind after using a product or a service, Frederick Winslow Taylor was the first person who did research in the user experience field. Simply put, after using any service you will definitely gain an experience, if you gain the good one, you may be enthusiastic to share that with your friends. For example, imagine a new application that you have installed on your mobile phone, and you enjoy using it, while meeting your friends you keep complimenting the application, so they would also be interested in using it. Jesse James Garrett, states the user experience as evaluating product sufficiency from people's point of view, in one of his books named “The Elements of User Experience”.
Honeycomb:
To realize the way to keep the balance between the project goals and three factors including: context, the needs and behavior of the user and content, three circle diagrams were used, which includes all these needed factors. After a while, Peter Morville introduced the User Experience Honeycomb in order to give the opportunity of taking the most advantage of services, to the users. Mutation from three circles diagram to seven hexagons (Honeycomb) was a huge success. Peter believes that in order to achieve a valuable and meaningful user experience, the content must include seven characteristics. To make honeycomb subject clear and not to leave any questions about each of its components, all of them are mentioned below.
Today, 55% of businesses invest in professional SEO or Search engine optimization services. It is vital to answer two questions before your organization considers SEO serviceo What are the SEO services?
o What is included in SEO services?
In a world of technology, where all businesses need to be advertised and the user considers the first solution to meet their needs in search engines, having a high ranking in search engines is so important that is done professionally by SEO companies with the help of SEO services.
An SEO agency helps your business succeed in search engine optimization. With these experts, you need to increase its visibility in search results on search engines like Bing and Google. You can focus on the searchers' results relevant to your products, company, services, and others. These SEO experts offer continuous SEO services to ensure that your site remains visible on the search engines. It includes further on-page optimization tactics, link building campaigns, blogging services, and keyword research.
SEO services:
The set of activities performed to reach the goal of being on the first pages of search engines and maintaining its position, is called SEO services
SEO services are divided into two general categories:
If the website optimization methods are not in line with the rules of search engines, it is called black SEO services, which may increase the site's ranking in a short while, but when the search engines find out this issue, the website will be fined.
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