Honestly speaking, you may waste a lot of money and time engaging the wrong audience if you are running a blog and website. You must need to know which one of your posts is most popular from the audience engagement.Google Analytics will provide all this information. It can give you insight into your website traffic to have information about your website's performance and errors.
Ever since Google Analytics provides you a perfect picture of what variations does, your website needs to implement them to improve its ranking and maximize your leads.
Accessing Google Analytics first as a complete beginner, everything may appear confusing at first, but the following guide will help you to set up Google Analytics.
Set up Your Google Analytics Account:
Before getting started into Google Analytics , you first need to create a google account. Only a Google account will able to provide you access to Google Analytics. Therefore, you can use the new website or the old one you have.
Step 1: Sign up for Google Analytics:
First, you need to enter the account information as well as the website information in the given box. After entering the necessary information, you will need to configure out the data you entered. After configuration, you get a blue tracking ID button, configuring the terms and condition option.
Step 2: Add tracking code to any website:
Once agreeing to terms and conditions. You will arrive at the next page to click the admin tag, which generates the tracking code. This tracking code must be installed on every page of your website. This code enables Google Analytics to track every activity of your website.
The people who have just stepped into the SEO industry might be thinking about what spam score is and what its effects on SEO are. We knew that newcomers would be very excited to know about it. That’s why we decided to discuss the spam score and its effects on SEO . If you want to cite a website as the source of your information, it might be interesting for you to be able to check the spam score of the considered site, easily. In this article, you will learn the things mentioned above, step by step. Without any further delay, let’s have a look at the details of the subject!
What is Spam Score?
Spam score measures the penalties that are given to a website by google. Up to 5% spam score is acceptable for SEO. At first, one of the reputable companies in the field of website analysis , called MOZ company, presented the spam score project, which is finally related to the SEO topic. Simply put, it is a tool that enables Google to blacklist your website by actually analyzing the subdomains, fake websites and backlinks received by your website to give you a score between 0 and 100, the closer it is to 100, the higher spam on your site, which will negatively affect your site ranking. You can realize whether your website is spammed or not by opening it through “Open Site Explorer”.
When does a site get spam score?
When you use Google standards in an unnatural and excessive way and overuse SEO capabilities, you will cause over-optimization on your website, which will ultimately increase the site's spam score , which is alarm for you to reconsider the quality of your website and try to do your best to solve your website's problems, first you have to know the reasons of spamming
Effects of spam score on SEO:
There are many negative effects of spam score on the SEO of the website. SEO is a process of following Google’s rules and regulations of maintaining a website and ranking it on Google and other search engines. On the other hand, the spam score is a violation of the rules and regulations of Google. A very common reason for the increased spam score of the website is to upload adult content or any restricted one on it. If you upload something like that, Google will rank your website negatively, or sometimes Google also bans it. Using copied content on your website also increases the spam score . If the spam score of a website is high, Google crawlers will not crawl on the pages of that, and the website will not rank on Google. So, if you want that your website appears in the search results, you must take care of the factors that the spam score of your website must not be more than 5%.
Spam score:
You can search your website link through link Explorer to realize the percentage of sites which had the same quality as yours and had been spammed, so if the spam score is a percentage between 31% and 60%, you should reconsider about yourwebsite quality because it is a high spam score, but if the percentage shown as spam score is between 1% and 30%, your site quality is acceptable because this number is considered as a low spam score .
Gray hat SEO is somewhere between black and white hat, and it can still be effective if used by a professional. Gray hat SEO pushes more when compared to white hat SEO though not to the extent where the site will be banned. A good understanding of gray hat SEO is significant because it can improve your site's ranking without any negative consequences or could cost you a massive amount of money in lost traffic.
The gray hat comprises of different techniques such as:
- Using clickbait
- Buying old domains
- Duplicating content
- Cloaking
- Buying links
- Automating social media
- Buying followers
Let's take a look at each of them in turn.
Using clickbait
It is content whose primary purpose is to grab attention and encourage visitors to click the link to a specific web page without generating value.
Buying old domains
The web is a source of old domains that are abandoned and those that are not used much by owners, and that is often used to generate backlinks to improve rankings
Duplicating content
Content is always the king. It is the hub of the internet and SEO efforts . Spinning bots can be helpful, and while a small percentage of them can be effective, it's still an excellent idea to use.
Cloaking
It is a practice that displays different results to a user than the one displayed by the search engine . For Google, it's a high-risk practice that breaks its rules.
Buying links
Buying links is another black hat SEO technique . However, it is recommended not to use it as you will be fined if caught. Instead, you can list your website on the relevant directories.
When a user searches for a phrase in search engines, the websites at the top of the list attract more attention than the others. Now the question is that, don’t you want your website to be at the top of the list? Site ranking refers to a website's position in search engine results. Different ranking factors have various kinds of effect on a website. All these depend on a good SEO (Search Engine Optimization) technique, if a website owner wants his/her website to be ranked high in a search engine. The following are the factors and processes that must be considered whenever we talk about site ranking.
Domain name:
Google prefers short and useful domains, and of course the presence of some keywords related to your website in the domain, will help you increase the site ranking as a result of searching that phrase.
Related content:
The essential factor which takes part in website ranking, is quality content. Content must be relevant to the topic of your website which you want to rank higher on Google, indeed, there is no substitute for a great content. Providing high quality content for your user makes the best relationship with them. It also decreases the bounce rate, and you can easily manage to attract more users, in other words, one of the most influential factors of user attraction relates to the content production.
Page loading speed:
In today's world where the time is of the essence and the user wants to get his/her answers as soon as possible, this point is definitely effective in attracting the user.
Do not forget to update the site:
As you know, the world is updating daily, so there is a need to update every information. Therefore, the same scenarios are applied in the case of content. Search engines do prefer content updating, if you update your content in a regular interval, then there is a great chance to rank higher in web rankings .
Google cares about websites which frequently change and update their information, this point can improve the quality of content.
Conveying messages to the world needs a perfect source nowadays. Such sources are upgraded and become a website in the present world. Therefore, everyone needs a stunning website to communicate with the whole world, and there might be different choices of what kind of website is best for your work. Such a website includes an online store, a personal blog , and a portfolio . Read the following discussion to understand what kind of website you need.
1-Business Website:
Nowadays, the world has become a global village. Therefore, every business needs an online presence. Allowing people to search on google and find out about your work is a perfect approach in the current scenarios.
From the business point of view, your website is just like your curriculum vitae (CV). Showing your work and letting people know about you and your work indeed a perfect way to present yourself. You can create very attractive and informative pages like "about us" to cover some other stuff than your business. Allowing people to reach you online and placing orders is a very good approach in the upcoming digitalization world.
2-Online Store:
If you are selling a product, then there is a no-brainer in establishing an online store . This electronic era has changed the overall perception of shopping by introducing online, 24/7 customer services. Also, this trend is still expanding almost everywhere. Both old and new businesses started to establish online to allow easy access for their customers worldwide.
3-Education:
In the old days, educational websites are not much popular among people. Still, after realizing an online platform's potentials, every educational institute started to think about a proper online platform for their betterment and growth. There are many examples of such educational websites working properly online, such as Udemy , Coursera , etc
4-Portfolio or Resume:
Creating an online platform and use it as a portfolio or resume is an attractive way to presents your skills and experience. Indeed, all this mostly depends on marketing and communication of your own personality. To have perfection, you need a simple and elegant design that can show your best efforts and experience to catch potential clients and strengthen your resume or portfolio . For sure, your website will act as a business card. So try to represent yourself well, including the skills you have.
This definition is used with a little difference in the SEO world. Dwell time is essential to make your website quality better. In this way, you can improve your user experience; it increases your ranking on the search engine. SEO experts can improve the dwell time of the website by using some strategies. Since the dwell time is highly important because it is measured on time between arriving and returning to the search results, it makes sense to offer users several additional actions. Therefore, it is a more reliable indicator of page relevance and its quality.
What does Dwell Time mean?
The amount of time between the time a user has clicked the website and returns to the Google search engine page is called Dwell Time . The users click the website and return if they do not get content of their interest, and some return back after they finish their reading. The longer the retention time, the more likely the user is to reach the goal they are searching for, and the more valuable the site is to Google. The shorter the retention time, the more meaningful it is, which is your website doesn't contain valuable content. According to an internet research, 3 minutes and 10 seconds, is the average time that a user spends on a valuable page. Dwell Time is also used to rank a site on the search engine page.
Is dwell time a ranking signal?
For the Google algorithm , dwell time is a ranking signal. It is worth noting that Google Analytics track metrics like session duration and bounce rate, but not dwell time. Session duration means multiple articles and pages but dwells time focuses on a piece of content. However, dwell time influences your search ranking indirectly. It describes Google whether the web page offers value to users.
How long is dwell time?
The majority of the officials look for a median ration dwell time of 1:2. It means that roughly half of the service members can deploy in a second. The time off from the deployment is the dwell time.
A common mistake:
Most of the time, despite the huge difference between Dwell Time and Bounce Rate, these two are confused, but by knowing the exact meaning of each, we can avoid this mistake and use each of these two words at the right time.
What does Bounce Rate mean?
Bounce rate and dwell time are similar, but these are not the same thing. A bounce occurs when someone visits a page and hits back without clicking any other button on the page. The ratio of the number of these users to the total number of users who have entered the page, is called the Bounce Rate. High bounce rate is not a good sign and causes a negative rating.
Anchor text is a phrase that is clicked to go from one web page to another, it is often appears to be blue in the text, by using HTML or CSS you can change the color of it, anchor text is also known as a link tag. The words that site owners use in the anchor text play a major role in determining the site position in the search engine results page such as Google, YouTube and etc. There are different types of anchor texts, such as the Exact Match anchor text, or the Phrase Match anchor text and other types are mentioned in the following parts of this article. We will describe that varied search engines display anchor text differently, using the types of anchor text in the right place can help the linked page to rank those keywords in search engines.
Types of Anchor Text:
Exact Match:
Exact match anchor text is one of the most important types of anchor text which the link we choose may look exactly like the title of the article we are linking to, because it contains keywords. For example, the “Anchor Text Types” is linked to the page related to the anchor text.
Branded:
When the brand name is used as anchor text. For example, the “ Instagram ” anchor text that links to Instagram itself or “Google” anchor text which links to google main page.
Random:
A specific and random word may be selected. In other words, using keywords which are not related to the content. “Click here” and “for example” are some of the examples of random anchor text.
Phrase Match:
Using main keyword in company with other words to rank high on google search results . In other words, if the anchor text contains keywords which are exactly relevant and reflect the page which it is linked to. For instance: Dwell time link building that linked to a page which its content is about dwell time.
Partial Match:
The keywords may be used with a slight change in the linked page. In other words, this kind of anchor text contains a different content which includes keywords that describe the subject of the linked page.
Image Links:
Alt Text is displayed when the image is not loaded.
Naked URL:
It is untitled or in other words the URL is used as the link.
Features of anchor text:
1. They should not be public.
2. Don't use keywords in the anchor text in an unnatural and excessive way.
Indexing refers to the procedure in which a Google spider crawls your website, and after crawling, your website will start to show in the search result of Google . Most people face various kinds of problems in indexing their website. Following are some of the issues which cause indexing issues
1-Website is too new:
Building your new website and starting waiting for it to be indexed quickly and showing up in search engine results, then you're mistaken. Google takes 3 to 4 weeks for new websites to crawl. So wait and learn about the Search engine algorithm to figure out much more. You can visit backlinko.com for a better understanding.
2-Website has removed from Google:
When people use illegal content on their website, then Google might remove their website from its indexing, and if the site does not meet with the guidelines of Google.
Following are the ways according to which googlecan remove a website from its index.
- Google has completely removed your domain , or it may be banned from google.
- Your domain is safe and index , but your traffic is abruptly decreasing.
- When your webpage exists, but the direct search query cannot help find your web pages.
3-Update your sitemap:
Updating your sitemap is very important in Google crawling. It is just like telling Google, hey, here is some unique content written for such kind queries, so check it out and index it. Sitemaps have a major contribution to SEO . Both are very important for Google ranking .
4-Your web page does not align with "search intent":
What is authority first, you need to know that link building is a crucial aspect in off-page SEO , and every good link causes an increase in domain authority. Lacking authority means that most people build fraud links, which lower their website authority and cause their website to de-rank .
6-You do not have enough high-quality backlinks:
As already discussed in the authority paragraph, backlinks are essential. If you go where ever and start making a backlink without any initial learning, it may cause trouble for your website because most of the website uses spam backlinks and after few weeks, the website is banned and getting your website back is way more difficult than anything.
Google usually updates its search engine algorithm thousands of times in a year. In the majority of cases, google algorithm updates are too small that no one can notice them. However, every once in a while, google introduces its new updates, which have a massive impact on SEO , especially.
In this post, we will mention all-time google updates from 2015 to 2020.
May 4, 2020 Core update:
Google released a broad algorithm update.
22 January, 2020 Featured Snippet Duplication:
The featured snippet doesn’t allow for multiple repetitions in a regular page organic listing.
13 January, 2020 January core update (Algorithm Update):
Google will roll out the broad core algorithm update with the previous guidelines.
9 December, 2019 BERT (Worldwide):
BERT is a neural network-based method for natural language processing pre-training. In plain English, it can be used to help Google better observe the context of words in search of doubts. Google Rolls out BERT worldwide.
User experience (UX) design is an extensive, versatile, and fascinating field. UX design the services and products we use every day, playing a significant role in making or breaking a brand's success. UX design considers each of the elements that make up the experience, how users feel about it, and how easily the user gets to complete the tasks required.
Significance of UX User Experience
You can find UX design everywhere, whether it's a mobile application or the design of a supermarket. The value of UX design is enormous for both sides; end-user as well as brand or company. From a user's perspective, good UX design allows us to manage our daily lives in the easiest way possible. Whether it's listening to music, chatting with friends online, or ordering online, the ease with which we perform these actions is because of good design. When designing this, UX designers should think about how to create value for all types of users. They do this by practicing universal design.
Reasons to Consider UX Design
In most cases, good layout processes enable more efficient business processes, and UX design is not an exception. This not only allows you to learn more about the users while contributing to continuous product improvement.
Here are some of the benefits of using UX design in your projects.
Optimize resources, cost, and development time
Taking a user-centric approach combined with a UX design will save considerable resources, money, and time. UX designers can anticipate the needs of the user before going into production and finally ensure that the design is flexible and scalable so that they can evolve with users in the future.
Guarantees success
Investing in UX design can reduce the chances of failure. With any new project that your business takes on, there is always a certain level of risk. But because UX design focuses on good research, investigation, and testing, you instantly set yourself up for guaranteed success.
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