The ways to search for data and information online has changed over time. These days most of the users prefer voice search, and it is a bit different from text searching. People use voice search through voice assistants, smartphones, and tablets to find what they are seeking online. Similarly, iPhone users rely on Siri and personal assistants. Google voice search is famous on smartphones and android devices. Some of the users prefer using Cortana. It navigates their Xboxes , smartphones, and Pcs. As marketing professionals, you need to focus on the impact that voice search is present on SEO . Some of the optimization tips are here.
Users who are using the internet on their smartphones are searching for content that is optimized for this platform. It is important to appear on the search result page; your content is scannable and easily readable. It does not contain irritating ads and pop-ups that can hinder them from getting information that users need. Make sure your content is based on bold headers, short paragraphs, and simple sentences. All these features are highly important to rank the site higher on the search engine . In this way, your visitors will stay longer on your website.
2- Claim your Google My Business listing
This is one of the best ways to claim on the list. It needs to provide Google some more details about your products and services like business hours, address, phone number, and industry. Keeping it up-to-date enhances your chances to show up the results when a relevant voice search is performed. It is a beneficial way to get high-ranking in this type of search.
URL stands for Uniform Resource Locator, and it's a part of the domain name . URL is the website address, a string that refers to a user's web location. URL redirection, similarly known as URL forwarding, is a World Wide Web practice for making a web page accessible under more than only one URL.The question arises why there is a need to change the URL or 301 redirects . There are many reasons for implementing such scenarios on your website URL. For example, if a person mistypes a URL and the organization registered that URL with a misspelled name. Therefore, there is, need to redirect the URL address to the original correct location. Following are the main reason, which is to move a page to a new domain
- Two websites might merge.
- If the author moves individual pages to a new domain.
With URL redirects, incoming links to an invalid URL is directed to a new location. Such links might be from other locations that have not understood a change that users have saved in their browsers . This applies in the case of search engines.
They often keep the older/invalid domain names and URL's in their database , so after receiving queries from the client, it will send search users to old URLs. After using a redirect to the new URL , visitors will still end up on the old page.
301- Redirect:
The 301-status code refers that a page has permanently moved to a new location from the old invalid location. 301 redirects are mainly useful in the following circumstances:
- If you have to move your site to a new domain, you want to make the transition as seamless as possible.
- People access your site through numerous different pathways ( URLs ). It is a good practice to pick one of those URLs as an ideal destination, and it very useful to make 301 redirects to send the traffic from the other URLs to the preferred URL.
- If you are merging more than two websites and are sure that your old URLs are outdated, then the new URLs are redirected to the current pages.
Google AdWords an advertising platform of Google, where ads are served to the user according to their search. The main things that provide leads to Google AdWords over SEO are that it brings faster results as compared to SEO .
Over time, the traditional transformation to digital marketing is bringing more and more businesses to the internet. Google AdWords is one of the best solutions that help businesses to reach their desired audience. Following are the key features, which make AdWords superior to SEO.
1. AdWords Works Faster than SEO
The most beneficial thing about AdWords over SEO is that it works as much faster as compared to SEO. However, both AdWords and SEO both are search engine marketing tactics to generate traffic as well as leads. However, a well-designed AdWords campaign works much faster than SEO. Here are some reasons, which make AdWords more superior.
- Focus on numerous keywords.
- You have the right to turn off and on the campaign.
Google AdWords is very popular in boosting the traffic, clicks as well as conversions. Besides, it’s an excellent practice and effective method to tell people about brands. For verification, you get a Google partnership, which makes your brand more authentic. When it comes to SEO , your ranks depend upon the searches you get with various variations. The more efficient way is to use both SEO and Google AdWords for better leads and traffic.
3. Reach more clients by their Gmail Inbox:
One of the best marketing techniques is known as email marketing , which is why Gmail ads could be beneficial. Google AdWords provides native Gmail ads, which helps you to reach more customers through Gmail inbox. Mostly, Gmail advertisements appear on promotion tab, but from time to time it could appear on the social tabs as well.
4. Reconnect with visitors on your website:
One of the best and coolest advantages of using Google AdWords is reconnecting with the website visitors. You may have a regular day-to-day customer on the website. Such people who have visited all the pages on your website get a time-to-time reminder, which keeps attracting your customer to visit your website.
5. Measure your performance consistently:
It is tough to check out the outcome of traditional advertisements such as radio, newspapers, cable television, broadcast television, brochures, outdoor billboards, etc. Besides, they cost much higher than Google AdWords . On the other hand, AdWords would tell you precisely what happened with your campaign. The campaign would tell you
Traffic, one of the most engaging things that everybody wants more for sure. More traffic means that there are great chances to generate more leads and have great earning potential.
Indeed, all the traffic is not equally created, or you may say not original. Some companies are attracting more of their clients with the trick of fake traffic , and many of them facilitate resellers to resell the fake traffic.
Fake Traffic:
Therefore, the question arises what fake traffic is.
Such traffic is generated through fake clicks farms, bots, and software’s , not by a human. Fake traffic is used artificially to produce an immense amount of fake impressions on a website used to make fake revenue for a website owner. Such an astonishing amount of impression on a website served as a visitor.
Nowadays, all the advertising networks have restricted policies towards such fake traffic providers, so if they detect any kind of fake impression and traffic on your website, they have the right to suspend the publisher advertisement account and also restrict their amounts because of the fake traffic violation.
Identification of fake traffic:
Identifying fake traffic is not as simple as it seems to be. However, Google has the power to check and tackle fake traffic. Following are the factors upon which Google Analytics understand and caught the fraudulent traffic.
Bounce Rate:
Bounce rate calculates the percentage of a single page session with no interaction with the page. Such sessions specify whether traffic is original or not. If the session amount is excessively high or extremely low, it is undoubtedly due to fake traffic.
Average Duration of Session:
The average session duration of a natural person on a website is from 30 seconds to several minutes. Anything different and unique refers to some suspicious activity, which you may consider a bot.
Page Session:
The variation of page sessions lies between 4 to 5 pages of reading and only a single page reading time. If you get the average of 1 page and nearer to a 1-page session, then this one is not a human.
Geos and Location Check:
One of the most important things is the audience's location and language. If you get most of the traffic from a single proxy or source, for sure, it is not human activity. Suppose that your website is in the English language, and suddenly you notice there is a massive amount of sessions recorded.
Website analysis tools help improve your website , improve your search rankings, and increase traffic to your website . Having a strategy for your online business is not enough; you need website analysis tools to make sure that the web pages are visible to the target market. With this information at your fingertips, you can make informed business strategies to grow your business faster.
Today there are plenty of SEO and website analytics tools that can help you right now. Here are the best website analysis tools.
SEMRush
For most SEO experts, SEMRush is a known website analysis tool as it's one of the most popular SEO tools available. SEMRush provides you the desired result by performing various checks on your website , thus improving your web presence. SEMRush also offers several features related to the SEO Site Audit Tool, On-Page SEO Checker, and a popular SEO tools suite. The
DotNek
DotNek is one of the only SEO analysis tools, which you can request manual web analysis. With DotNek website analysis tool , you can know about your on-page SEO, Html web-standard report, site load speed, backlinks, social signals, contents, sitemap, and all recommendation you need for improving your website ranking on search engines.
Depend on the package you order, DotNek will create more than 5 human-made categorized reports which is really helpful for your website.
So you will know your milestones to reach your SEO goals.
Ahrefs
Ahrefs is a favorite among internet marketers. It provides you all the essential tools to track your keywords and backlinks . Plus, you get an inside view of your competitors. There is no need to worry about the accuracy of the information or whether it will provide you with the most recent backlink data. With a free trial of 14 days, you won't lose anything by giving this link checker tool a try and its various features.
Google Search Console
Google Search Console is a potent webmaster tool and is a completely free tool for your SEO initiatives. In general, webmaster tools are particularly useful because they will let you view your site as Google sees it. Different tools are included in Google Webmaster Tools, such as Fetch as Google tool, to analyze how Google crawls a URL.
It’s been so many years with technology advancement; emails have become a vital part of our lives. We keep ourselves connected to the concerned persons with whom we are working through emails to our relatives. For many other reasons, we use this service. We find email address useful to get aware of different companies' newsletters and offers by subscribing to them.Apart from all these benefits, there are some harms and risk factors involved too. Yes, you are right; we’ll know about the spam emails that are a big headache for everyone who uses email service . However, some of them are harmless, but overall it is not suitable for the device you are using. Mostly the population in the world uses Gmail nowadays. Although it is a very well maintained and protected service to get rid of spam emails, there is still a possibility that you might get.
Ways of getting rid of spam emails
Now the ways through which you can get rid of spam emails would be discussed.
1-Filter method
In previous times, people used the filter method to avoid these spam emails. Most people think that this way still works. It is not only useful for spam and redirecting, but it is also helpful in repelling junk emails . You can add filters by selecting the settings, and then, by clicking on the filters option, you will be able to use this function.
2-Blocking method
The next option is that you can block the particular email address through which spam emails are coming. Just click on the menu of actions on your main screen, and put the email address into a blocked category. This feature is for the permanent stopping of the particular email address to reach you. And whenever you want to unblock it, you can easily do so by entering into the settings and clicking on unblock.
3-Use of separate email accounts
You can also use separate email addresses for your personal and business use. This also helps you to keep away from the mess of getting useful and spam mails together. There is a big chance that you will get spam emails more frequently in your business email address.
Some tags are essential for SEO ; others might have little to no impact on the rankings. In SEO, we sometimes focus more on one part of the optimization effort as compared to others. Using the right meta tags and in the right way involves communicating with search engines . With that in mind, let's see which meta tags are essential for SEO.
Title tags
The title tag is the first thing a search engine sees in the SERPs and decides whether the page is likely to meet search intent. It is the main and one of the significant anchors. This tag typically appears as a clickable title in SERPs and also appears on social media and browsers.
Meta Description Tags
The meta description is found in the head tag of the web page and is typically showed in a SERP snippet and the page title and URL. Perform competitive research to find out what you to write in your meta description.
Heading Tags (H1-H6)
These are the HTML tag used to categorize your content's headings and subheadings from other types of text. The proper use of heading tags adds to the structure of the content. It makes it easier for the search engine to read and understand well-structured content.
Image Alt Attributes
This tag is added to an image tag to define its content. Remember, not only should alt text, titles, and captions be relevant to the image, but the image itself needs to be placed in its proper context.
Canonical Link Tag
The rel = "canonical" link tag tell search engines about the main version and want search engines to index it and people to find it. Using meta tag rel = canonical for duplicate content assists Google combine all its efforts and convert link signals from all page versions to the preferred version.
Alternative text (Alt) Tag
The Alt tag is essential for the image because search engines cannot read it, so you should add appropriate alt text to images so that the search engine can take it into account.
Schema Markup
Schema markup is a specific technique for organizing data on each of your web pages in a way that search engines will recognize. Defining schema tags for specific elements on the page makes the SERP snippet rich in useful information and attractive to users.
The people who are associated with the blogging field must know the importance of keywords for SEO . The people who want to start their blogging career must know about them to get ahead of the game. We know that from the past few years, blogging had grown to a great extent. People want to adopt blogging as a career and earn money through it. If you are also one of those, who want to kick start their blogging career, cheer up! We are here to provide you with all the important information that you need to know about keywords for SEO . Without delaying any further, let’s get into it.
What is a keyword?
Let’s start the conversation with the question about the keyword. So, the keyword is a single word of a group of words focused on an article. The importance of keywords is that Google indexes and ranks the websites based on that keyword. Keyword brings traffic from Google and other search engines to the website, and the more traffic on the site, the higher it will rank on Google. So, you have to be very careful while choosing keywords for your articles.
Types of keywords:
Now, when we are talking about keywords, you must know that there are two types of keywords. Both categories are important to know while choosing a keyword for your articles.
1-Short tail keywords:
These are mostly single- or double-word keywords. There are no more than three words in a short tail keyword. It is not very much recommended to use the short tail keyword in your article as a focusing keyword, but you can add it as an alternative keyword . For example, best cars, free dresses, online stores, etc., are short-tail keywords .
2-Long-tail keywords:
These types of keywords are very important, and they grab more traffic on search engines as compared to short-tail keywords. Long-tail keywords have three or more than three words, which completely defines the query. Long-tail keywords are more descriptive; that’s why SEO experts recommend using long-tail keywords in your articles. Best cars in the USA, free formal dresses in the UK, and online clothing stores near me are examples of long-tail keywords.
Optimizing your website and posting good blog posts are not the only ways to improve the SEO of your website. In the world of social media, you can now also take advantage of your Twitter account as Google and Twitter have a good partnership. This partnership allows Google to access the Twitter feed, permitting Google to index the tweets in its search results, giving Twitter a significant role in SEO.When it comes to the power of social media for marketing, you can do different things to use the network to its full potential and Twitter is a good example. Here is how Twitter can help you boost your website ranking on Google
Share your blog posts automatically
Twitter now has over 330 million monthly active users. This means you can reach this huge audience through your business account on Twitter. You can link your website to your Twitter account using different tools and plugins to tweet every time you post a new blog post automatically.
Re-share your content
Tweeting the links in your blog posts just once is not enough to drive social signals to your website and let Google rank your website in the top search results. Hence, you need to create more posts for your blog posts and pages continually. You can do this by scheduling tweets. You don't need to hire a social media manager for this role.
Use your profile bio and Twitter handle
Your profile bio and Twitter handle play an essential role in improving your website's SEO. Google will use the brand name as a keyword to search Twitter for accounts with a similar Twitter handle. Proper optimization of your profile bio will also help your Twitter rank higher on Google . Moreover, including a useful summary of your brand or business with the correct keywords will make your Twitter profile more visible.
Stay active to develop your followers
Staying active on Twitter is essential to keeping your audience interested. The key is to make sure your Tweets are relevant and valuable and that you are not just tweeting. Also, the focus should be on building followers and building a larger audience. By doing this, you can increase the likelihood that people will know about your brand, trust your content in the search results.
Use target keywords in tweets
The significance of using relevant keywords in your Tweets cannot be denied. Since Google has access to the Twitter feed, the social platform has its internal SEO . When you use relevant keywords in your tweets, you help Google determine their relevance to specific search queries.
WordPress is a huge platform that treats 400 million people over 24 billion pages each month. Such a huge platform has many people to treat. So, in the following guidelines, we will discuss some of the common mistakes in making/ designing a WordPress site for beginners to follow.
1- Buying Specific to your Need:
To get your website live, you just need a domain and hosting . Do not go for the traps like domain registration and some extra sort of security from the hosting services. All this will waste your precious money.
2- Ignoring the updates:
Most people will notice an update notification on their WordPress dashboard from time to time. However, they are afraid to install an update in such fear that it will cause their site to crash. But it’s just a misconception.
3- Choosing the wrong theme Also Nulled theme:
The most common type of struggle faced by the new website owners is how to design a perfect looking website . However, the design is going to have a huge impact on the success of your website. Suppose a visitor struggles in finding a thing he or she is looking for. In that case, this may crush the user experience, which causes a terrible impact on the user. However, there are many WordPress themes, which allow you the best interface for your work to show your audience.
4- Forgot to remove demo content:
Most people will forget to remove the demo content, which is automatically present in their WordPress website with a default page called “hello world.” This page contains some dummy content. If you forgot to remove the content, there is a chance that the text will be crawled and index by google, and you might get a penalty from google.
5- Not Using Categories and Tags Properly:
Organize your content on WordPress with proper categories and tags are very important. Most people ignore their importance and create their site, which later causes a problem in many of the ranking factors.
6- Not Choosing the Right URL Structure (Permalinks):
URL is the essential thing in the whole website because it contains a website address. If the address is not correct, then the user cannot reach the required destination. Therefore, the correct format is significant in adjusting the URL. The most preferable is the POST NAME URL that contains your targeted keyword, and the user can easily reach out to your post.
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