Well, this article will help you throw small portions to advance the level of knowledge for SEO optimization and will provide you with sufficient information about the validators in HTML and CSS. Let’s get started.
SEO stands for Search Engine Optimization . This is regarded as a powerful tool for most of the flourishing business platforms running worldwide. With the best search rankings , a multinational company can boost its performance for long term benefits. SEO helps to get unpaid, organic traffic from search engines to a resulted page. Also, it is said that SEO generally means to modify your website in such a way that it contains the most popular used words to find the desired product. By choice of right templates and critical words, the search engine will help you to display your website on the top of the list .
Google will never reveal the exact algorithm they use to find related search results. It is up to the developer and experts to understand SERP ranking and optimize their sources for great results.
W3C VALIDATION:
W3C is abbreviated for World Wide Web Consortium (w3.org). It is a main international standard organization for world wide web (www). Consisting of staff having expertise in the field of IT, this company works to meet and develop the standards for the world wide web. It also serves as an open forum for about the web and outreach to develop software
CSS VALIDATION:
These are referred to as errors. Errors which may arise when users give no answers to mandatory questions. This also occurs when a response is checking turned on for one of the questions, and the respondent fails to answer the question correctly.
A CSS validator works to check your Cascading Style Sheets to confirm that they comply with the CSS standards set by W3 Consortium. One should keep in mind that all browsers don’t support CSS implementation. Therefore, there are certain validators for CSS which will help you about which CSS features are supported by which browser.
If you want to increase website visitors on your website, you will need to have links.
Too often, I observe that people spend too much time on building external links or backlinks in order to increase website visitors and end up ignoring their internal links. But you should pay attention to internal linking as it also plays a vital role in increasing website visitors.Internal linking also benefits your site in the following ways:
- They could help your website gain higher rankings for the relevant search terms.
- They will help the visitors have an improved experience on the website.
- They let the direct visitors to the call to action or to the revenue-generating web pages.
What are Internal Links?
Internal links are the links that connect or link up one page on your website to another. If you work in the field of online content writing, you will probably know the importance of internal linking from one article to another on your website.
Internal links include image links, navigation links, links in banner ads, call-to-action-buttons, basically any link that connects two pages of the same site. Internal links have various different benefits and purposes.
How to Use Internal Links to Increase Website Visitors
How you use internal links among the pages of your website builds the website architecture. This is a vital factor in SEO (search engine optimization). Search engine crawlers (called bots) depend on the internal links to find pages on a website. It also helps search engines to index your web content by topic. They look at the link text on the internal links to figure out what pages on your site are about and how they’re related to one another.
Without internal linking, it will be difficult for search engines like google to find your web pages, and due to which, it can’t be able to index your pages. And if search engines fail to index your web pages, then it can't show them in the search results.
Internal links also help to let people stay for more time on your website. When someone comes on your website and then clicks an internal link, it boosts up certain metrics that Google uses to figure out how useful your web page is. When the reader by clicking an internal link on your site to go on another page on your site, it shows to the search engine that your site is useful to site visitors. Relevant internal linking will help new web visitors to discover your website
Having the small details on your website pages have a direct relationship with SEO (Search engine optimization), and it will create a huge impact on your rankings . In this article, I am going to explain about the relationship of SEO with certain important elements like Title, Meta description, Headings, and Content.
What is a Title?
The Title is the content which is described in such a way that is the most concise and accurate of the content of a page. In short Title, the tag is basically an HTML tag that defines the Title of a web page. Title tags are also referred to as Page Titles or HTML titles or website titles.
Why Are Title being Important and its relation with SEO
Title tags are correlated with SEO. Title in SEO is not something different from the titles of books, but one thing is that it has certain standards to rank articles in the search results on the search engine . The Title must be attractive and according to SEO standards . They also tell search engines like google that how relevant your site page to a query that comes up in search engine. So, for this reason, page titles or title tags should be as relevant and accurate to the content of the page as possible.
What is a Meta Description?
Meta descriptions are a short summary for your page content. Meta descriptions having keywords will engage both old and new visitors which attracts them to click through to your site.
How Meta descriptions are related to SEO
The Meta description is of great importance when it comes to SEO. It is indirectly related to SEO which causes an effect on your site in search engine rankings . SEOs take descriptions to the next level as they consider these description tags in a context of persuading a user to click.
However, meta descriptions are shown in the search engine results, and they cause an effect click-through rates (CTRs) on your site, which are directly linked to rankings and SEO. So, meta descriptions have an impact on SEO.
why is it important to do mobile app security testing and the various tools which you will need for security testing.
Security of the mobile apps becomes very important in this digital world. With the increasing number of mobile apps, it becomes very crucial to deliver a highly secured and perfectly working app to users. Companies should let the app users know about which of their information is collected and why they are collecting it. Only necessary data of user should be collected by apps.
What is security testing?
Testing the mobile app security can help you detect the loopholes if there are any in the software that might be resulting in data loss. Certain security tests are meant to do on the app in order to identify the possible vulnerabilities and threats that would let the external systems or persons to access personal information which is stored in the mobile device.
Why is it important to do security testing?
We store our private or personal information on our mobile devices. If that info leaks then it could cause serious harm to the user and device. End to end encryption will be the best possible solution, but it's not guarantee everything as it might happen that encrypted data will be decrypted.
We are here to discuss the subject, let’s have a view.
Swift:
Swift is the new programming language that is introduced to aid the developers with the interactive code formation and make it fun. The best thing about swift is that its code is not that long, but it is entirely expressive, and you know what? The app performance is just wow, and as the name suggests, it is super fast! Swift is actually for the cocoa and cocoa touch language for iOS project development . Another thing about swift is that it also involves objective-c with the new language for development.
Xamarin:
Xamarin is an amazing platform for app development using C#. You can use Xamarin for the development of apps for iOS , Android and windows. The best thing about Xamarin is that the “.NET” developers can also use their current code and libraries and even tools in Xamarin. Not only this, but Xamarin also allows you to use your .NET skills in Xamarin for app development . Isn’t that amazing!
Differences between Xamarin app programming vs. Swift development for iOS apps:
To make the topic much clearer for you, let’s have a look at some factors that will make the subject more vivid.
- Swift app programming is actually the language, while Xamarin can be put under the category of “cross-platform mobile development.”
- The major factors and contours for which the developers choose swift over others include iOS development , and because it is elegant to work with. Moreover, it uses objective, but it is not objected C. on the other hand, Xamarin app development is popular among developers because the developer knows the power of C# on mobile devices. Furthermore, Xamarin develops native apps for iOS with native user interface control. Native performance of apps developed by Xamarin is also a reason for which Xamarin app development is warmly welcomed by the developers.
- Swift got extensive approval worldwide, including 979 company stacks and 525 developers’ stacks. On the flip card, Xamarin has comparatively shorter approval, including 74 company stacks and 65 developers stack, which is a great difference among Xamarin app development and Swift app development.
- Uber Technologies, Slack, Lyft, Robinhood and Delivery Hero SE are some leading companies that use swift app development. DoubleSlash Net-Business GmbH, Scopeland technology GmbH, Lumeneo.com, and FinTech Consortium are the companies that use Xamarin app development
For this, we use a term ASO. Let’s have a brief intro of what it is and how it works.
Before knowing any other factor, you first need to understand what ASO is . ASO stands for App store optimization . We all know that we need some optimization for our content or app before publishing it on the internet. As we do SEO for our websites, ASO acts the same in digital marketing as the SEO website ranking . The long story short, we can say it the process of enhancing the features of the app to make it rank on the app store is called ASO. If you want to rank your app higher in the app store, you must ensure doing ASO of your app before launch.
Checklist for ASO:
There are some rules and regulations, or you can call it some guidelines that you have to follow to do ASO f your app before launching. Let’s discuss some of the components of that checklist that ensure ASO of your app in the app store
App name:
Before launching the app in the app store, you have to make sure that the app store that you are going to publish on the app store must have some name. The name of your app must be unique and descriptive. You have to follow the character limit while selecting the name for your app, which is 50 characters for iOS and 30 characters for Android apps
Icons:
The next important thing is the icon of the app that you are going to launch. Keep one thing in mind that icon is your identity in the cluster of apps, and if it is not unique, you can never get your own identity in the store. So, make sure that the logo or the icon that you are using for your app must be unique and attractive.
Screenshots of app interface:
Screenshots help a lot in giving the users a glimpse of what you are offering in your app. Before launching the app in the app store, you should take at least five screenshots of the actual screens of your app so that the people, who want to use your app, must get a hint of how the interface of your app looks like.
Description:
Description of the app is another crucial thing that you must not miss before launching your app in the app store. Write a brief description of the app that you are going to launch. This description would help the users know what your app is for. This app will drag more users to your app. The clearer the description you write for your app, the more number of people would understand it and hence buy it.
SEO is the term that most of us know; the tools that we use for SEO are no more hidden from us. The new word in the marketing field is ASO , and most of the people are unaware of it. The concept of ASO is for the apps, and it stands for App store optimization . Our website needs optimization before being published on the internet. Similarly, apps need to be optimized before being launched on the app stores. We are here to discuss some tools and software that will help you in doing ASO of your app . With no further ado, let’s get started!
AppTweak:
The apps and games based on data sciences are the best application of AppTweak software. Using this fantastic platform, the mobile marketers and app publishers can get the data analysis and insights of the app through this incredible app. AppTweak was first launched in 2014 for the first time, and from that time till now, it never failed to provide its customers with the transparent, accurate and easy to use toolkit for doing ASO of our apps before launching them.
App radar:
If you want to track the digital marketing success of your app , you must give this app a chance before using any other of this kind. App radar will help to minimize the efforts of a digital marketer and aid them in doing digital marketing of their app. This app will, indeed, speed up the marketing process of your app, and you would love the way it works.
ASOdesk:
If you are looking for one platform that can serve you with all the ASO tools that will help you in the optimization of your app before launching, ASOdesk is made for you! This all-in-one tool is just beyond incredible. You can perform an analysis of our competitors and make your time worthy of the app. You will stay up-to-date about the new advancements so that you can make your app go with the trends. It will help you track the regular rating and reviews of the users in the app store and Google play store
AF: AppFollow:
Are you looking for a management platform for your app to analyze decisions and actions on time? Cheer up! Your search has come to a happy ending. AppFollow is the best management app that you can use to check the progress of your app. You will get all the tools for ASO in AppFollow along with the fully functional dashboard to keep an eye on the reviews and ratings of your app on the app store or Google play store. This tool is the one-stop-shop for all your ASO needs, for you can do marketing here and monitor the natural growth of your app and much more from this one app.
How to implement In-App-Purchase in iOS and Android apps In-app purchases are the additional content or subscription that you buy with the apps in your devices. There are some sources that you can use to purchase products virtually and apply pay is one of those sources. Apple pay is essential to buy content for an app or any subscription that you like. In-app purchases feature can only be used for premium features or credit. In-app purchases can be described as when a person buys your product from apple pay, apple will take out 30% of the total payment, and you will be given 70% of the mortgage. The best thing is that this deduction percentage is reduced to 15% after your app spends the time duration of one year in the iTunes app store.
Requirements for in-app purchases:
There are specific requirements that you have to follow to implement in-app purchases in Android and iOS devices.
- First of all, you have to get the paid Apple ID in which in-app purchases feature is enabled.
- After this, if the section of “request contract” is visible with a row entitled “paid applications” then you have to click request.
- Then you have to provide all your necessary information in the form and submit it.
Your request approval will take time.
- If you want to upload the application on iTunes, you have to keep the Privacy Policy URL at the time of upload.
- You have to get the term of use link for iOS app - After the unification of in-app purchases in the iOS application, you need to check it in sandbox mode, and after that when the app goes live, we can further check it with Apple ID through the proper process.
- You must have to keep the subscription details and the plan details with you.
- The complete description of your ad is required so that you can show it in your app description in iTunes app store.
How to implement in-app purchases in iOS?
You need to follow the following steps to implement In-App purchases in your apple device. Let’s learn them and use on your device.
- First of all, you have to set up your in-app purchases in iTunes connect. To make it happen, you have to register for your iTunes connect account.
- The next step is to set up the purchase structure that you want to choose for your in-app purchases. For this step, you will require the product id from the App store to proceed.
- After that, you will need to set up the class along with the request. You need request to get the set of Ids from App store.
- Getting SKProduct is the process of getting the product that you requested before.
- After the above step, your server device will become the request delegate.
- And at last, we will be able to purchase the product. This product is the same product that we requested.
Also, it will provide you information about the revenue generated in this field.
It is unambiguous that mobile phones (smartphones) are a necessary part of our lives. From improving the living standards of a particular to a gadget without which life seems incomplete, this technology has increased its worth gradually. According to a survey conducted, people spend about 5 hours a day using mobile phones. Mobile provides numerous benefits, including ease of communication, social interaction, safety measures, a tool of knowledge, social entertainment, visual interaction, and the most important of all, a business platform in this demanding era.
MOBILE GAMING INDUSTRY
According to the contributors, there is a clear and wide scope of profit in the gaming industry, especially when it comes to mobile phones. The gaming industry is estimated to cross $300 billion by 2025. Mobile gaming comes forward with a business platform crossing $68.5 billion, according to Omer Kaplan CEO at a well-known mob ad monetization platform the Ironsource.
When it comes to a statistical point of view, gaming applications for mobile phones account for 33% of all the app downloads, 74% of the consumer’s spend, and ten %of all time spent in the app. Predictions are made that over 2.4 billion users are found on mobile gaming applications In terms of time spent on the application, these rules over certain sound applications such as Spotify and Apple music.
On the other hand, televisions seem to loose there importance as mobile phone applications are more user interactive, especially games which develop a good user interface. The gender split in the mobile gaming industry includes 51% female and 49% male. The estimated age of a gamer is between 36-50.
The main reason behind such growth is that these gaming applications are easy to download, interactive to play, and a way of generating revenue
This article will help you understand the significance and significant differences between Ironsource and Admob monetization . Also, it will inform you about the earnings from the respective resources.
There are various income resources available, and when it comes to business, then advertisement plays a vital role. In this modern world, mobile phones are increasingly becoming a necessary part of our lives. This provides an opportunity to all the fast-moving business associations to fulfil their business advertisement requirements with minimum efforts. Below are mentioned two of the famous types of monetizations done to generate revenue consisting of a valuable amount. These are:
IRON SOURCE MONETIZATION:
The gaming industry is considered as the most growing and popular industry of the future. It is believed that it will reach over $300 billion by 2025. This has attracted major platforms to generate a source of income as well as this industry also provides certain facilities to promote and flourish your business. Ironsource is a unique and only platform trusted worldwide for facilities it provides for game developers with all powerful tools for monetization.
The Ironsource is an ad net for leading ad-video monetization for applications usually running on Android and IOS platforms
It is estimated that these rewarded video advertisements can boost your application’s revenue by 20% to 40%. Average estimation about the rewards through Ironsource for monetization is about $10 to 50$. This means that a crystal clear value exchange is provided to the users.
These monetizations are also done in a way that game developers request the users to watch an ad to earn certain rewards. This is an on the go video mobile app ad strategy popularly used to generate revenue.
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