In order to be successful with our competitors in our field of activity and business, we must be able to analyze their activity and learn from their strengths and learn from their weaknesses not to make the same mistakes.

What does competitor analysis mean?

Competitors' activity analysis is done with the aim of being able to identify all the steps and activities they have taken and identify their strengths and weaknesses to use them to improve the performance of our business . Competitors analysis includes analysis of the site's SEO status, review of internal and external links of the site, the amount of traffic and site traffic. In other words, instead of speculating or acting with hesitation, we use methods that have been tested by analyzing the activity of competitors and we are somewhat confident in their results. Therefore, analyzing the activities of competitors and using their strengths and weaknesses in business can help business owners in making decisions and taking the right actions.

The importance and impact of competitor analysis

A very strong motivator and motivator to continue positive activities to improve business performance .Prevents undue self-confidence.Recognizes your weaknesses.Enables business owners to take good and positive steps to achieve the desired result.Improves and improves business performance.Competitor analysis can also help you answer some questions, so that you can determine which keywords are best to use by examining competitors' activities, or what internal and external linking methods are, and ...

The questions that can be answered by competitors' analysis are as follows:

What are the most popular topics and what should I produce content on?What are the best, most visited and most effective keywords?

What are the keywords that had the opposite and negative effect on SEO ?

What are the strengths and weaknesses of competitors and me?

What is the best way to produce content?

Who are my real rivals and how can I defeat them?

Competitors analysis steps

1- Identify SEO Competitors:

Your competitors are not just sites that are in your field of activity, but also sites that have used your techniques and methods to achieve top rankings in search results . There may be some very successful sites in your field that have a lot of traffic and traffic, but these types of sites are not your competitors. Some sites that use your target keywords or techniques and surpass you are considered your competitors. You need to identify such sites and take the necessary steps to compete and surpass them. Identifying such competitors is very simple, you just need to enter a few examples of your target keywords in the search engine and see examples of similar sites. Sites that rank better than you in search results are considered competitors, and you should analyze their behavior and activity and use analytics results to improve business performance. 

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