You are releasing your first app , or it may have been a while since your last time. Publishing an app to the App Store isn't just about hitting the Home button, but it's not as complicated as it sounds. Here is how you can publish an iOS app to the Apple app store

App Store Distribution

After the Xamarin .the iOS app is developed, app distribution is the next step of the software development lifecycle. The app is distributed to the users using the iTunes App Store You can make the app available for consumers all around the world by publishing the app on the Apple App Store. For this, you will need to create a custom Distribution Provisioning Profile . This profile allows the app to digitally sign for launch so that it can be installed on an iOS device. Create a profile providing an iOS distribution and distribution certificate. Similar to a development provisioning profile, the profile distribution will include app id and distribution certificate. You can specify the same app and device IDs that you used for the development management profile, but if you don't already have one, you have to create a distribution certificate to identify your organization.

Set up an app in iTunes Connect

iTunes Connect is a set of web tools for managing iOS applications on the App Store. The Xamarin.iOS app will need to be correctly configured in iTunes Connect before it is finally released for sale or as a free app in the App Store.

iTunes Connect can

- Set the name of the app

- Actively provide screenshots or videos of the app on supported iOS devices.

- Provide categories and subcategories to help users find the app in the App Store.

- Provide a clear and brief description of the application, including its features and benefits for the end-user

- Provide any keywords that can help the user find the app.

- Provide the contact and support URLs for your website (required by Apple).

- Define an app classification, which is used to report parental controls on the App Store.

- Set a selling price or specify that the app will run for free.

- In addition, the app must also contain attractive HD artwork available if Apple chooses to feature the app on the App Store. 

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