The Google Panda algorithm has a goal to help you prevent google penalty for SEO search results. Suppose the google panda algorithm detects that your website is providing low-quality content. In that case, it will become hard for your site to rank, and in some cases, it got penalized. Panda is a Google algorithm specially designed to reduce the prevailing low quality or duplicated content from sites so that users are being offered unique and new content.
How does the Google Panda algorithm work?
The Google Panda algorithm is directly responsible for assigning quality classification among pages, which is the most important SERPs ranking factor. The page quality classification criteria are based on "human" thinking. Do you think that this developed website is trustworthy from your point of view? Can you trust it enough to share your bank details? Do you think it contains relevant content? So on.
But, nowadays google panda algorithm works by using a learning machine in order to guess that visitors or users judge and evaluate the quality of the web content. All search engines do not globally accept this system, but now it is becoming very hard to understand and perceive the google panda algorithm's learning system.
What sites and content do Panda target?
All types of websites can be potentially targeted by panda's algorithm viewfinder because it will not stop just by clicking on duplicate content; rather, it goes beyond this.
Duplicate content
The duplicate content is such that it is being copied from one side or the other, and it might display many times in search engine results . However, internal duplication also exists and common. When the two pages on the same website are similar, these websites also get punished by the panda.
Sites with "thin" content
Google Panda algorithm captures those low quality and poor pages that do not contain relevant resources and little content. These days, it is being estimated that at least 300 words are required in order to satisfy Google, and at the maximum, you will need to have 1500 words and more.
Low-quality content
Google Panda algorithm is carrying on war on pages that offer low-quality content and do not add value for users. Such types of pages are no longer useful for users in any way and are hard to rank and often get sanctioned for this.
The Google Panda algorithm has a goal to help you prevent google penalty for SEO search results. Suppose the google panda algorithm detects that your website is providing low-quality content. In that case, it will become hard for your site to rank, and in some cases, it got penalized. Panda is a Google algorithm specially designed to reduce the prevailing low quality or duplicated content from sites so that users are being offered unique and new content.
How does the Google Panda algorithm work?
The Google Panda algorithm is directly responsible for assigning quality classification among pages, which is the most important SERPs ranking factor. The page quality classification criteria are based on "human" thinking. Do you think that this developed website is trustworthy from your point of view? Can you trust it enough to share your bank details? Do you think it contains relevant content? So on.
But, nowadays google panda algorithm works by using a learning machine in order to guess that visitors or users judge and evaluate the quality of the web content. All search engines do not globally accept this system, but now it is becoming very hard to understand and perceive the google panda algorithm's learning system.
What sites and content do Panda target?
All types of websites can be potentially targeted by panda's algorithm viewfinder because it will not stop just by clicking on duplicate content; rather, it goes beyond this.
Duplicate content
The duplicate content is such that it is being copied from one side or the other, and it might display many times in search engine results . However, internal duplication also exists and common. When the two pages on the same website are similar, these websites also get punished by the panda.
Sites with "thin" content
Google Panda algorithm captures those low quality and poor pages that do not contain relevant resources and little content. These days, it is being estimated that at least 300 words are required in order to satisfy Google, and at the maximum, you will need to have 1500 words and more.
Low-quality content
Google Panda algorithm is carrying on war on pages that offer low-quality content and do not add value for users. Such types of pages are no longer useful for users in any way and are hard to rank and often get sanctioned for this.
Content marketing and SEO look like two separate or different terms; they have different purposes and meanings. Even though it also seems that their definitions also have no relationship with one another. But it’s not true. In this article, we will let you know clearly about the relationship between content marketing and SEO
What Is Content Marketing?
Content marketing is a technique that is used to raise brand awareness, increase its visibility and exposure to target people, make a business more popular, share informative content, increase website traffic , and advertise a brand or business. It is somehow different as compared to SEO but has a strong relationship with the former.
Being a part of the internet marking technique , SEO knows very well how a search engine works. It knows what people are frequently searching for, the most famous searches, and which search engines are more frequently visited.
Relationship Between SEO and Content Marketing
Treating content marketing and SEO as two individual entities is a huge not correct as both of them are proven to work better together than they do isolated. Here is the reason why:and SEO as two individual entities is a huge not correct as both of them are proven to work better together than they do isolated. Here is the reason why:
Keyword Targeting
SEO needs targeted keywords to rank on search engine pages; on the other side, content marketing requires relevant keywords to fulfill the SEO demands. As you know that SEO is nothing without such targeted keywords and a site only ranks the top page of the search engine if it has unique and competitive keywords. And the one and the only way to use those targeted keywords correctly in content marketing.
Backlinks Building
There are links used for SEO. These links determine the level on which a website will rank. The more high-quality backlinks a website gets, the more quickly it will rank organically on search engine pages. So, SEO only gets those backlinks if sites have useful and high-quality content.
Social Signals
Social signals , which may include likes, shares, clicks, and comments, can affect the fact that where your page ranks in search results organically. A well-planned and thorough strategy of content marketing that performs well on social media will increase the chances to boost up your rankings.
Optimization
SEO is all about optimization, and the optimization can only be done through content marketing. On the other hand, an optimization makes the content look appealing and compels visitors to read the content. Both are co-related with each other.
LSI stands for latent semantic indexing. LSI is a computer program specially designed to learn a large variety of synonyms on a contextual basis. It is a method that uses certain mathematical techniques to find relationships between concepts and words within a snippet of content.
So, LSI keywords refer to those words that show up the same ideas, such as using Elon Musk and Tesla in a content snippet indicates displaying similar ideas around electric cars.
When you use LSI keywords that are related to the main focus keyword, one could create context into the web content; therefore, it sends signals to google about searching the relevant content.
How LSI keywords impact SEO?
Improves search relevance
Using LSI keywords is all about adding additional more context to the content. This will helps google to serve more relevant results for the searched query. Thus it impacts bounce rate and CTR
Google understands the pages better.
LSI not only helps you in scanning your page against the focus keyword, but now it can also scan your page for a variety of relevant keywords, for instance, “ MailChimp ,” “email campaign,” “audience,” “email tools,” “subscribers,” and so on. It does mean that Google works on figuring out what the topic page is all about, and for this, it depends on LSI in order to understand the context of the content at a very deeper level rather than simply looking for multiple numbers of occurrences of a certain keyword.
A proven way to jump rankings
Being ranked is one of the important parts of google bot; having search relevancy is much more vital as compared to anything else. Usage of LSI keywords in a smart way could help you in gaining quick rankings
Google reads pages contextually.
Now, Google's algorithm has become capable of reading the page just as a human can and cater to the keywords based on the type of context. It means that the search engine can differentiate between words based on small or minor details.
Google can generate even more relevant results.
According to recent research by Google, they discover that those words that frequently occur together will likely make it more easily for google to understand that the main topic of the pages that it scans while searching. With much more accuracy in categorization and the results will become more relevant.
SEO principles for optimized content creation are just simple and effective principles. By following these SEO principles, you could beat your competitors. Content is one of the strongest indexes of google ranking. However, most marketers are having difficulties in creating the right content. You need to write good content in order to rank in the Search Engine Results Page This article will learn how you can ensure optimized content creation by following SEO basic principles.
Targeted keywords
Keywords must always be the starting point for optimized content creation. Content production is extremely important, along with keyword research. You can use tools such as Moz’s Keyword Explorer or Google’s Keyword Planner to determine which keywords people use to search for your content-related topic and use those keywords as a search basis. You should not blindly produce content; rather, you should formulate a program on the basis of potential keywords. If you do not target your content with certain keywords from the start, it will become hard for you to get ranked.
Search engine friendly URLs
According to Google's algorithm , those URLs containing 3 to 5 words are not considered to put much credibility into your content. So it is very important to understand that the search engine URL's compatibility is as useful and vital for users as it is to search engines .
The first principle or rule of URL is that you must always avoid confusing and complicated structures. The shorter it is, the better it will be for you, and this way, it must optimize your content in terms of keywords.
Title Tag Optimization
The title tag is another important SEO principle that can very easily optimize your content. The most vital thing you could do while creating content is to optimize the title tag with any targeted keyword.
For instance, consider the targeted keyword " CISM exam guide." Use this targeted keyword as the main title of your article.
The title of the article must be less than 60 characters. You could also use the Mozilla title tag tool in order to check your title display.
An optimized and perfect title tag will be like this:
“CISM exam guide and Is it worth spending the money."
AS you can see in this example, this title starts with a keyword and is followed by a question. Asking these questions in the title tag will increase CTR (clickthrough rate).
In this article, you will get to know about the major differences between these different tracking methods. You will also learn which tool can help you achieve your goals better as well as which method will be best suited best for your task.
What is Global Site Tag?
Global Site Tag is a tag management system that supports the implementation of other Google tags and enables you to track the events that taking place on your website
What is Google Tag Manager?
Google Tag Manager is also a tag management system. With this Google Tag Manager, you will have one snippet of container that will be placed on all the pages of your HTML . Then, you can implement all of your tracking Tags from tools like Google Ads and Google Analytics Google Tag Manager also supports non-Google tools such as LinkedIn Tags, Facebook Pixel, and many others through its main central interface.
Global Site Tag VS GTM? Functionality
The Global Site Tag is a hard code script that is placed in your site’s HTML. It's one, and the only function is to start tracking codes with the help of Google tools. All of your tracking management is done through each individual tool.
Whereas, Google Tag Manager bring up a higher level of functionality to the table. Google Tag Manager provides you with management functionality, Tag testing, version control, and more. You can make use of these for your tracking tools in one place. So, it’s much more advanced and sophisticated in this regard.
3rd-Party Marketing Tool Compatibility
The Global Site Tag works only for Google products which are connected to it. Due to this, you can send data from the Google Site Tag to Google Analytics to Google Ads or, but you can’t send to the Facebook Pixel .
Whereas, Google Tag Manager is much more flexible in this regard. It is the challenging one tool for all tools. So you will be able to send over data from Google Tag Manager to any other kind of tool that is JavaScript -based and has a tracking code that you will be able to install. In case Google doesn't have any native integration, then you could either build your custom HTML Tag or use a Tag template.
A Google penalty could be extremely dangerous and detrimental to your site. However, it could be difficult to know if your site has been penalized nor not. And it is harder to make a recovery from the Google penalty.
Let’s discuss the main types of Google penalties and how you will recover your website from penalty.
What kinds of penalties are there?
There are two major categories of google penalties that are mentioned below:
Manual penalty
A manual penalty occurs when a spam team of Google flags red your site, mostly for breaching multiple webmaster Guidelines of Google.
In order to see whether your site has been manually penalized or not, log in to the google search console and check you have received any messages there. If you don't have received any messages or warnings, it means there is no manual penalty on your website
Recovering from a manual penalty
Fortunately, there are some resources available in order to handle or recover from a manual Google penalty efficiently and easily.
As almost all the manual penalties are link-based, you will have more control over handling the situation than other kinds of google penalties.
Firstly, you need to check against which links you are being penalized for, whether they are outbound or inbound linking practices, and then address the problem.
Once you have identified those low-quality links for which you get penalized from google, you have to start approaching those sites' owners and ask them to remove the link. Suppose this strategy does not work for you as the webmaster doesn't give you a positive response. In that case, you can use Google’s disavow tool l to remove those low-quality links.
Disavowing backlinks tell the crawlers of google to ignore those outbound or inbound links whenever your website gets crawled by them in the future.
After fixing this problem at your best, submit a recovery or reconsideration request to Google through the “Manual actions” section for your account recovery.
Algorithmic penalty
Algorithm penalties occur as a result when any of the google search algorithm flags read on your site. This penalty occurs automatically whenever Google makes changes in its algorithms or refreshes its previous algorithmic data to an upgraded one.
This type of penalty is difficult to detect compared to manual penalties as there is no such type of Google’s disavow tool to let you know that your website is being penalized. But the best way to track this type of penalties by seeing or noticing a massive decline in your traffic within one day.
AMP is an open-source technology of google. It offers the audience a quick and fast loading website experience on the website AMP website pages are being identified with the lightning bolt symbol that is present in the right corner of the published articles. AMP is also designed for consuming the web page content through reading and does not have any connected components.
AMPs stands for accelerated mobile pages. These are the pages that exceed or meet the guidelines that are set out by the AMP project. AMP are the pages that exceed or meet those guidelines that are set out by the AMP project . It includes a code that is being provided by the AMP project that enables some special search features in the most used search engine tool that is google.In March 2018, Google began to roll out the first mobile indexing features following experimentation and testing since 2016. Due to mobile-first indexing, the pages that are mobile-friendly for different devices will get the most priority during indexing via google. Since Google s working on support AMP features and mobile-first indexing plans, the digital marketing firms or teams are wondering and exploring how an AMP can change the way they create and maintain websites.
Disadvantages of AMPs
At the start of any project, to put together all the pieces is not an easy undertaking. There are still some moving parts to the AMP Project that makes the deployment and execution such a challenge, and it includes:
JavaScript & CSS Limitations
AMPs only contains a very small part in the way of individuality and branding. In large parts, usually, web loading time suffers much, especially when the website designers use JavaScript or CSS . By keeping down the flashy extras, the speed of mobile web pages instantly increases significantly, but it puts a strain on your style and branding.
Tracking Problems
AMPs don't work with your already built-in tracking. They are tracked and stored quite differently as compared to standard pages and even not with mobile-ready ones. Solutions will have to appear, but at the very same time, tracking takes special resources and effort that you might haven't instantly available.
Serving Cached Pages
One of the AMP ways through which it makes web pages load fastly and quickly is that it lets the google to use a cached version of AMP-enabled page to users. The pages that will appear as search results are held by Google, which clearly means that you are not even serving that content that is originally created by you, rather it is merely a copy cached and stored somewhere else.
Website structure and SEO are directly linked with each other. You cannot ignore it while optimizing your website. Having a logical web structure is the same as having a series of pathways and handy signs through your pages, and this will create an interesting flow for both the search engine bots and users.
What is the website structure?
When you hear the term “ Website structure ”. You may think of a content organization or aesthetic elements. But in reality, the website structure refers to how the pages on your website are related to one another. This also includes how additional pages are separated from your site's home page into folders and subtopics.
The website structure begins with a foundation, then homepage, then branch off into other parts or sections such as the contact page, about page, and blog page.
How to create a correct SEO-friendly website structure
Not all the website's structures are correctly created according to Google algorithms . To make your website structure SEO-Friendly correct, it has to attract visitors and guide them towards relevant content across your website.
There are few steps mentioned below which you can follow to create a correct SEO-Friendly website structure
1. Establish your site hierarchy
You should first create a hierarchy on your website or a system that keeps arranging your site pages from top to bottom. You must prioritize certain sections and topics. You review the major resources that could help your site audience or visitors to convert into leads or conversions and turn it into sales revenue. You could simply make individual and subcategories. For instance, if your organization offers a number of services, one of the categories separated, your home page must be "services."
2. Organize matching URL structure
URL structure also impacts google ranking, so simple and clear URLs helps your website gain potential traffic and exposure. When the audience sees easy words in the google search engine results, it will better impact taking a quick decision to choose one result over the other.
For instance, a URL that reads “https://deliciouspieesforrever.com/folder2/522920” isn’t as useful as “https://deliciouspiesforever.com/blog/summer-pies.”
In your correctly created SEO-friendly website structure , the URLs naturally flows. Since you have mapped out a certain path for visitors to go through, the URL is just another way to tell the page's location in the content of your website.
Most marketers consider that content marketing and social media marketing are completely two different strategies from SEO. But contrary to this, content marketing and social media marketing are much interconnected with SEO.
Content marketing and social media marketing are two important keys to good and successful SEO
How Content marketing is key for good SEO:
Without good quality content, you will not be able to get all the benefits relevant to SEO . Having a high quality and useful content on your site will persuade your web visitors to stay on your site for a longer period of time. This will positively impact your search rankings.
Through content marketing, you will be able to generate more quality backlinks from other high ranked websites . For Google, high-quality backlinks show trust and credibility. The more high quality backlinks you have, the more will be chances of your site to rank on Google .
Content Allows You to Incorporate Keywords
Content marketing also helps you in competing with other brands from your niche. High-quality content indicates that you are strategically using your keywords.
Quality Content Offers Better User Experience
SEO involves several strategies such as writing quality blog posts, generating backlinks , and using good keywords. It also involves building a website that has a good quality structure that users can navigate easily and writing good meta tags.
Content marketing and SEO without work in isolation or without one another as marketers know very well that both content marketing and SEO complement each other. So, you will have to create good content for good SEO.
خوش آمديد ميهمان
عضو شوید
عضویت سریع
آمار مطالب
آمار بازدید
